PR + Media from the Pro: with Liza Suloti

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BRAND: ME! with Preston Konrad

Preston Konrad, Upstarter Podcast Network

38 episodes

5 months ago

Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.

All content for BRAND: ME! with Preston Konrad is the property of Preston Konrad, Upstarter Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

PR + Media from the Pro: with Liza Suloti

BRAND: ME! with Preston Konrad

39 minutes

3 years ago

PR + Media from the Pro: with Liza Suloti

Happy Tuesday people, hope you had a nice Holiday weekend! On this week’s episode of Brand:Me, I’m joined by Liza Suloti - Co-Founder and Chief Communications Officer of SHADOW, an award-winning creative marketing and communications agency. This week is all about PR, the state of the influencer industry, and the social media/digital landscape at large. We discuss cool creative strategies, efficient brand consulting, and all the iterations of how marketing has shifted over the years. Liza weighs in on how important it is to get your foot in the door with confidence and an open mind. She shares how she originally fell in love with the art of PR and communications, and how her role at SHADOW (weareshadow) has evolved into what it is today.

Timestamps:
2:16 - How did you get started in PR?
16:36 - How to get your brand name out there
19:32 - You are the expert of your field
29:29 - Shift in influencer culture
31:41 - "Where do you see yourself in 5 years?"
36:32 - No assholes allowed

Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com