ASAP Rocky is the latest celebrity to take on a Creative Director role, this time with Ray-Ban. But does star power really translate to creative leadership, or is this just another marketing stunt? In this episode, we break down the rise of celebrity creative directors from Kanye questioning Lady Gaga’s role at Polaroid to Pharrell at Louis Vuitton and ask the big question: Do they actually bring value, or is it all just hype?

- The history of celebrities as creative directors
- ASAP Rocky x Ray-Ban—what’s the vision?
- When it works vs. when it flops

Let’s talk creativity, credibility, and the power of celebrity influence.

From music to supermarkets—Krept & Konan have officially opened The Saveways! But does the brand identity match the ambition? This week on The Brand Culture Collective, we break down the rise of celebrity-backed businesses and give The Saveways a fresh rebrand from a design perspective. Tune in for our take on visuals, strategy, and the power of a strong brand identity.

AI is shaking up the design industry, sparking debates on whether it’s a tool for innovation or a threat to creative jobs. In this episode, we dive into how AI is reshaping graphic design, from automation to idea generation, and what it means for designers at every level. Should you be scared, or should you embrace the change? We explore how to adapt, upskill, and stay ahead in an AI-powered world.

In this week’s episode, we dive into Buy Now! The Shopping Conspiracy Netflix’s eye-opening documentary on the hidden forces behind online shopping addiction. But we’re not just talking algorithms and marketing tactics, we’re exploring the dark side of design. From deceptive UX patterns to psychological tricks that keep us spending, we break down how design is being weaponised for profit. Is it just smart business, or is it manipulation?

In this episode of Brand Culture Collective, we dive into the recent marketing stunt by Corteiz founder Clint419, sparking debates about the fine line between creative inspiration and exploitation. We unpack the controversy, discuss its impact on the creative community, and explore what this means for creatives moving forward.

Are Christmas ads hitting the mark this year? In this festive episode, we unwrap the storytelling behind Boots, TK Maxx, and John Lewis's Christmas campaigns. From the warm fuzzies to the frosty misses, we ask: do they feel as Christmassy as they should? Tune in for our take on the ads shaping this year’s festive season.

Step into the dynamic world of branding with Brand Culture Collective. Join hosts Delaney, Rondell, and Simon—seasoned experts in branding, creative direction, and marketing—as they dissect the latest trends, spotlight bold campaigns, and unpack the strategies that bring brands to life. In each episode, you’ll gain fresh insights into how brands build authentic connections in today’s fast-evolving culture. Whether you're a creator, strategist, or just fascinated by the art of branding, Brand Culture Collective is your go-to source for all things brand culture.