ASAP Rocky is the latest celebrity to take on a Creative Director role, this time with Ray-Ban. But does star power really translate to creative leadership, or is this just another marketing stunt? In this episode, we break down the rise of celebrity creative directors from Kanye questioning Lady Gaga’s role at Polaroid to Pharrell at Louis Vuitton and ask the big question: Do they actually bring value, or is it all just hype?

- The history of celebrities as creative directors
- ASAP Rocky x Ray-Ban—what’s the vision?
- When it works vs. when it flops

Let’s talk creativity, credibility, and the power of celebrity influence.