Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader
64 episodes
1 week ago
Send us a text Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaking down how to shift from pumping out “helpful” tips into building authority content that gets you recognized, remembered, and recom...
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Send us a text Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaking down how to shift from pumping out “helpful” tips into building authority content that gets you recognized, remembered, and recom...
Send us a text Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaking down how to shift from pumping out “helpful” tips into building authority content that gets you recognized, remembered, and recom...
Send us a text Friend, the best marketing strategy for personal brands is focusing on relationships before anything else. We’re not faceless companies… we’re people. (And yeah, that’s a massive advantage and the fastest path to getting found!) Think more qualified messages, more referrals/invites (podcasts, panels, collabs), and more peers mentioning you by name… all thanks to your relationships. In this episode, I reframe how creatives should think about marketing, then give you a simp...
Send us a text You’ve got the dream: lights up, mic on, message landing. Public speaking can be wildly fulfilling… and it’s also where many creatives get stuck in confusion and mixed advice. Today I’m stripping the noise and showing you what actually gets you recognized by event curators: a clear, memorable point of view (POV) that makes you stand out. Before you write a single slide, define your POV. I’ve learned that people don’t get booked only because they’re “helpful”; they get boo...
Send us a text If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear. We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to dec...
Send us a text Hey love! If you want to finish the year in front of more people with real opportunities and “go-to” positioning, this episode gives you two moves that change everything. First, align your private habits with the public role you’re stepping into (behave like a leader). Then, tighten your communication so you speak like a leader, not just an expert with great tips. Dramatic? Guilty as charged! (Because it works). In This Episode, We Cover: ✨ How congruence kills impo...
Send us a text If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you. In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning. Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so much on the table. So, today I’m giving you five prac...
Send us a text Okay, let’s talk about something that trips up so many creatives (myself included at one point…) 👉 Defining your audience. But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box. In this special live coaching session, I sat down with Amy, a creative and mental health advocate, to help ...
Send us a text If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet launch… this episode is for you. Because today, we’re talking about the principle of conviction: → Why you need it → How to build it → How to leverage it to keep your brand going during setbacks In This Episode, We Cover: ✨ The difference between confidence and conviction ✨ Why conviction ne...
Send us a text Let’s be honest… the word “leadership” used to make me cringe just a little. Not because I didn’t admire it, but because it felt like something reserved for the corporate world. But here’s the truth: if you’re building a personal brand, you’re already leading. The question is: Are you leading with intention… or just winging it? This week on the podcast, I’m breaking down what it really means to step into your influence as a creative and how that builds the kind of brand people ...
Send us a text If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you. Most likely, the issue isn’t your offer… … Or your content strategy. It’s that your message isn’t relevant enough. Today, we’re breaking down a simple but powerful truth: A message that isn’t relevant won’t land, even if the problem is real. In This Episode, We Cover: ✨ Why urgency and relevance are not the same (and how to...
Send us a text When I first started creating content online, I told myself it was just for fun. I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big dreams… I just didn’t want to say them out loud. Because if I admitted what I really wanted, I’d have to risk being seen. And if I was seen... I could fail. Publicly. Loudly. So instead of owning my vision, I stayed casual. I built websites. I made logos. I did everything except build real bran...
Send us a text If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks. I’m not a Type A kind of girl. At best, I’m like… Type A–? Don’t get me wrong, I love my spreadsheets. I crave structure. But I also need breathing room. I need space for ideas. I need my planning system to feel like a support, not a straitjacket. So in this episode, I’m walking you through the 5-step planning system I’ve d...
Send us a text If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you. In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning. Whether you’ve felt stuck choosing a direction, or you’re afraid to commit because “what if I change my mind later?”, this episode will help you untangle the...
Send us a text We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽♀️ You think you’re making progress because you had an amazing five-hour planning session, a vision board, a 3-tab Notion workspace, and a to-do list longer than a CVS receipt. But here’s the truth I had to face myself: Planning isn’t progress. In fact, sometimes planning is just our brain’s way of avoiding risk... Of avoiding the vulnerability of putt...
Send us a text Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want? You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to build a magnetic brand. There’s another way—and that’s what we’re unpacking today. Today I’m sharing a more creative, liberating approach to choosin...
Send us a text Is it really just a discipline problem… or is it your strategy? Lately, I’ve been noticing a trend: a lot of creative entrepreneurs are feeling completely drained by content marketing. And I’ve been there too—procrastinating, questioning whether I have anything new to say, and constantly comparing my behind-the-scenes to someone else’s polished highlight reel. In this episode, I’m walking you through the three signs it might be time to shift your approach. Not because you need ...
Send us a text What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day. The real key to getting people to stop scrolling, engage, and actually care about your content? Authenticity. And before you roll your eyes and think, ugh, another “just be yourself” pep talk, hold on—because that’s not where I’m going with this. This isn’t some fluffy, feel-good, show-up-as-you-are episod...
Send us a text You know that feeling when you hear a podcast episode, watch a YouTube video, or scroll Instagram and suddenly—BOOM—you’ve found the thing? The game-changing strategy that will finally take your business to the next level. And then… three days later, you're overwhelmed. If this sounds familiar, welcome to the club—Marketing FOMO is real. And if you’ve been hopping from one strategy to the next, constantly chasing the latest trends, and feeling drained in the process, of course ...
Send us a text 🔥 If social media is making you feel exhausted instead of excited, we need to talk. Burnout on social media is real—and it’s not just because you’re posting too much. It’s because most content plans are waaay too rigid for busy and creative entrepreneurs. So in today’s episode, I’m breaking down a content plan that actually fits the way you think and work. One that works with your energy levels, not against them. And yes, it’s ADHD-friendly (not in a clinical way but more in a ...
Send us a text If planning your content feels way harder than it should… listen up. You are not broken. Your content system just needs a few simple tweaks to get back on track. And that’s exactly what I’m sharing in today’s episode—three easy fixes that’ll make content planning feel flexible, simple, and way less stressful. If you’re tired of staring at your screen, scrolling for “inspiration” that turns into comparison, or pushing off content planning again because nothing feels right, this ...
Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Send us a text Putting content out there is not enough anymore… and as a creative, you feel that tension even more. You don’t just want posts that “perform,” you want content that feels like an extension of who you are and actually moves people to action. If you’re doing all the things and still feel invisible, this episode is for you. In this episode, I’m breaking down how to shift from pumping out “helpful” tips into building authority content that gets you recognized, remembered, and recom...
