Startups, founders, and VCs - this one’s for you. In our November edition of Ask Us Anything About LinkedIn, we welcomed Nikola Yanev to explore what makes a founder’s LinkedIn presence a real asset when fundraising, and why your profile might be a dealbreaker before you even say a word.
Together with Alex, Didi, and Daria, Nikola broke down common mistakes startup founders make, shared practical examples of founders who are doing LinkedIn right, and highlighted what VCs actually want to see (and don’t see enough of). We also tackled AI fatigue, shady engagement tactics, and what LinkedIn’s rumored algorithm update (👀 360Brew) might mean for creators going forward.
Curious how founders are closing investor meetings with just a LinkedIn DM? Or how storytelling trumps strategy every time? It’s all inside this episode - plus a few hot takes on why vulnerability is the ultimate growth hack.
🎧 Tune in, take notes, and maybe double-check your profile after this one. See you again on December 6th!
In this episode of Ask Us Anything About LinkedIn, we talk about the new saves and sends metric — and why it may finally give insight into your silent audience. We also explore the latest verification badges and how they’re changing the rules for credibility on the platform.
Of course, we couldn’t skip the AI talk. From future-proofing skills to burnout fears, the question is no longer if but how we adapt.
And to wrap things up, we touch on something even more timeless than the algorithm — the power of storytelling. Because sometimes what doesn’t “perform” still resonates.Do not miss our next episode on November 7 !
The summer break is (almost) over, and we’re back with a brand new season of Ask Us Anything About LinkedIn. ✨
After a quick warm-up chat about our preferred beach reads, we dived into what’s been happening on the platform recently. Listen to the episode to find out why old posts are suddenly appearing again, whether LinkedIn’s AI-powered Hiring Assistant is actually helpful, or just another layer of automation with risks. And which comments on LinkedIn are considered red flags. 🚩
If you enjoyed the conversation, make sure to mark your calendar for the next live session on October 3rd.
The last “Ask Us Anything About LinkedIn” for the season came with a special guest appearance – and one you definitely don’t want to miss. ✨
Joining Tedy, Dari, and Emo was Chris Donnelly – entrepreneur, author, speaker, host of The Wake Up Podcast, and the mind behind the latest State of the Algorithm report.
Chris shared eye-opening insights into what’s really happening on LinkedIn right now: why organic reach is dropping, what makes exceptional content stand out in 2025, and whether LinkedIn is slowly turning into TikTok. He also revealed why documents are losing power, why education content still reigns supreme, and why you should never just post for yourself if you want to grow. 🚀
Beyond algorithms, the team discussed AI-generated comments, newsletter video covers, personal branding without ego, and why building a presence online is a strategic decision – not just an emotional one.
Catch up on the episode now and don’t forget – Ask Us Anything is back after the summer break, on September 5th.💡
Today’s “Ask Us Anything About LinkedIn” comes with a debut – joining Tedy and Emo this time is someone who’s usually behind the scenes but finally made her first on-screen appearance: Mariya-Nikol. 🎤✨
In this episode, we dive into LinkedIn’s latest features – from the platform’s potential For You feed and what that means for your content visibility, to brand-new analytics helping you track profile visits, followers gained per post, and clicks on Premium profile buttons. 📊 There’s also a spotlight on the growing role of B2B influencers on LinkedIn and how their impact differs from what we’re used to seeing on platforms like Instagram.
Expect laughs, insights, and even some book recommendations. Catch up on the episode now – and don’t miss the next live session on July 4th! 🎧https://boo.mk/3ThgswJ
Another “Ask Us Anything About LinkedIn” episode is here, and this one sparked ideas even before it started (Didi literally dreamt about it the night before 🌙). This time, she’s joined by Dari and Eli to break down lead generation campaigns, visual content trends, and the latest Premium features worth testing.
From optimizing campaigns with real qualified leads to testing the power of polls and subtle GIFs 🎯, it’s a session packed with practical insights and creative tips. Wondering whether Premium is worth it? Or how to make your content more engaging on mobile? We’ve got you.
Tune in, get inspired, and mark your calendar for the next live on June 6th 📅. https://boo.mk/3GBYWAw
Our April podcast episode is live! This time, we had a very special guest – Adina Jipa from Socialinsider, joining us to dive into the freshest LinkedIn benchmark report and share some eye-opening insights about content performance, engagement, and formats that convert.
From video vs. text battles to why B2B brands are winning big on LinkedIn, from personal posting habits to AI predictions – it’s an episode you don’t want to miss.
Plus, we got into some very real convos:
💬 When is the best time to post on LinkedIn?
🤖 Which are the top 15 LinkedIn skills?
🎥 What are the advertising opportunities in the professional network?
Tune in now and #BookMarkThis moment! Also, don't forget to joins us live next time on May 2nd! 👉
March is here, and LinkedIn isn’t slowing down! In the latest episode of Ask Us Anything About LinkedIn, we unpack the newest features shaking up the platform - from analytics for comments to insights on newsletter performance. ✨
Emo reveals why comments might just be the new posts and how to use them strategically, while Didi and Dari discuss the evolving role of video content and tips for smart repurposing. Plus, we dive into the latest analytics tools for newsletters and share our predictions for LinkedIn’s next big moves.
Listen to the episode below and make sure to watch us live next time on April 4th! 👉 https://boo.mk/3DiAPFJ
This Ask Us Anything episode brings a special guest - Elena Peneva, a marketing strategist who’s worked closely with thousands of IT professionals. She’s seen first-hand how the industry approaches LinkedIn (or doesn’t) and shares her insights on personal branding, startup growth, and the latest trends shaping professional networking.
💡 If you’ve ever wondered why so many senior IT professionals seem invisible on LinkedIn, Elena explains why their profiles have remained untouched for decades and how company presence on LinkedIn can impact customer perception. We also discuss why marketing isn’t the first step for startups - but why it’s impossible to scale without it in today’s world.
Beyond IT, we dive into our LinkedIn Poland Report, revealing key insights like the newly introduced Employee EQ metric, which measures how well companies engage employees beyond their internal circles. Plus, Dari and Emo’s latest feature for Manager Magazine breaks down the 12 LinkedIn Profile Types - including the Business Leader and The Seller - and how they influence success on the platform.
Listen to the episode and make sure you join us live next time on March 7th! 👉🏼
New year, new goals, new LinkedIn strategies! 🎯 In this episode of Ask Us Anything About LinkedIn, Didi, Emo, and Dari dive into goal-setting for 2025 and how to leverage LinkedIn to advance your career or business. Whether you're aiming for a career change or looking to improve your personal brand, they break down the steps to optimize your LinkedIn profile for success. We also discuss the importance of storytelling, LinkedIn influencers, and how to balance professional and personal content. Plus, get a sneak peek at the Linked Academy – your guide to mastering LinkedIn in less than 2 months! 🎙️ Don’t miss our next live session on February 7th! https://boo.mk/40CYolz
As we wrap up 2024, the last episode of Ask Us Anything About LinkedIn dives into the biggest changes on the professional network and what they mean for users moving forward. We discuss LinkedIn’s growing focus on AI, including advancements in AI-driven tools and image detection, and explore how the removal of the My Company tab has reshaped employee engagement and content sharing. Learn why employee advocacy is more important than ever, driving organic reach and building trust, and how creative content strategies like video can help you stay ahead of LinkedIn’s evolving landscape. Plus, we share a festive sneak peek at our LinkedIn Advent Calendar to inspire your end-of-year campaigns. Tune in for actionable insights and practical tips to level up your LinkedIn strategy for 2025 and don't miss our next episode on January 10th! https://boo.mk/4gn0WsR
A new month brings a new Ask Us Anything episode! In this edition, Tedy, Alex, Didi, and Emo explore LinkedIn’s latest updates and what they mean for users. The team dives into the impact of retiring the Top Voice badge on engagement and recognition and shares insights on why LinkedIn newsletters can help you stand out as an expert.
We also discuss the removal of “Celebrate an Occasion” templates, which is nudging users toward more creative content, like videos, and offer tips for preparing standout December campaigns.
Mark your calendars for our next live Q&A session on December 6th, where you can ask all your LinkedIn questions in real time! https://boo.mk/3UyhhCm
How can you get the most out of your Ads Campaign Manager on LinkedIn? How will the platform evolve with the new video feed, and what's new with the My Company Tab (R.I.P.)? Alex, Dari, and Eli have all the answers in the latest episode of Ask Us Anything! In addition to welcoming new faces (don’t forget to say hello to Eli, the newest member of our team, who made her debut appearance in this episode), we discussed some important LinkedIn updates, like the TikTok-style video feed now available in Bulgaria, and the upcoming changes to the My Company Tab - one of our team’s favorite LinkedIn features. Vertical video format has been available on the platform for a few months now, and we were among the first to cover it in The Linked Letter - our bi-weekly newsletter that delivers all the latest LinkedIn updates straight to your inbox. Be sure to subscribe here! https://boo.mk/3TWqCnp What’s new is that LinkedIn videos now have their own dedicated feed, making them easier to discover and engage with. This feature opens up many opportunities for content creators across industries. We’re curious to know how you’ll use it - feel free to share your ideas in the comments! Since LinkedIn is one of the best platforms for running ads - thanks to its accurate audience targeting - Dari shared some tips and tricks on maximizing results with the Ads Campaign Manager. If you’re advertising on LinkedIn, you won’t want to miss that part of the conversation. And if you’re not, what are you waiting for? As for the My Company Tab, we’ll have to say goodbye to it in November. This employee-only space has promoted advocacy and strengthened connections by allowing coworkers to engage with milestones, trending posts, and company-recommended content. In this episode, Alex explains why we’ll miss it so much. If you enjoyed this conversation, be sure to join us live next time! Ask Us Anything returns on November 1st - mark your calendars and get your questions ready! https://boo.mk/3XVU9yG
We're back! After a well-deserved summer break, it's time to welcome you to the new season of Ask Us Anything About LinkedIn. Listen to our latest episode to learn what we have been up to during the last few months, get some interesting insights on B2B marketing research, and how posting on LinkedIn through your personal profile can affect your workplace and career.
What's new on LinkedIn? The Weekly Sharing Tracker on analytics, a new AI feature that shows whether and how an image has been edited before posting, what is Employee EQ and how we measure it - this and much more awaits you in the last episode of "Ask Us Anything" for the season! Don't forget that if you have any questions about this professional network, you can always reach out to us!
Videos on LinkedIn? Is it possible? Listen to the latest episode of “Ask Us Anything About LinkedIn” to find out! As usual, the new month starts with BookMark’s team discussing the most recent updates in the platform. Hit the play button now to learn more about the short form video on LinkedIn, the new features for B2B Marketers, and how important is the SSI for your personal brand.
In this episode, we welcomed a special guest – the LinkedIn fellow expert Guy Strijbosch! We spoke with him about the Premium Page subscription – what is it and do we need it? We touched on the new gaming feature on LinkedIn and then shed some light on report data. What are the key takeaways from the joint report by Microsoft & LinkedIn “AI at work is here. Now comes the hard part.”? What are the important LinkedIn Statistics for Social Media Marketers in 2024? Find out in this episode!
Listen to the April edition of the "Ask Us Anything about LinkedIn" format in which we dived into new features like Puzzle Games and TikTok’s popular video format; we gave insights on LinkedIn's innovative ad formats; we talked about Thought Leadership on LinkedIn and B2B Marketing with regards to the 2024 Linked and Edelman report; and last but not least, we shared tips for establishing your personal professional brand on LinkedIn.
In this episode, we discussed the recent changes and trends in LinkedIn's algorithm; the change in the Skills section with now 100 skills available; LinkedIn Competitor Analysis - Why it matters and how to do it efficiently; the recent deep sales study conducted by LinkedIn Sales Solutions and Ipsos – successful sales practices for sellers.
In the second episode for 2024 of our series ‘BookMark Presents…’, we talked about the importance of knowing the different types of keywords and their relevance within a LinkedIn Newsletter; how to use My company tab and why it’s so important; AI in design trends in 2024; Creator Mode which is not optional anymore and what's new about it; Showcase pages and when to use them. We answered questions about promoting events, gave some tips about effective copywriting and more!