March is here, and LinkedIn isn’t slowing down! In the latest episode of Ask Us Anything About LinkedIn, we unpack the newest features shaking up the platform - from analytics for comments to insights on newsletter performance. ✨
Emo reveals why comments might just be the new posts and how to use them strategically, while Didi and Dari discuss the evolving role of video content and tips for smart repurposing. Plus, we dive into the latest analytics tools for newsletters and share our predictions for LinkedIn’s next big moves.
Listen to the episode below and make sure to watch us live next time on April 4th! 👉 https://boo.mk/3DiAPFJ
This Ask Us Anything episode brings a special guest - Elena Peneva, a marketing strategist who’s worked closely with thousands of IT professionals. She’s seen first-hand how the industry approaches LinkedIn (or doesn’t) and shares her insights on personal branding, startup growth, and the latest trends shaping professional networking.
💡 If you’ve ever wondered why so many senior IT professionals seem invisible on LinkedIn, Elena explains why their profiles have remained untouched for decades and how company presence on LinkedIn can impact customer perception. We also discuss why marketing isn’t the first step for startups - but why it’s impossible to scale without it in today’s world.
Beyond IT, we dive into our LinkedIn Poland Report, revealing key insights like the newly introduced Employee EQ metric, which measures how well companies engage employees beyond their internal circles. Plus, Dari and Emo’s latest feature for Manager Magazine breaks down the 12 LinkedIn Profile Types - including the Business Leader and The Seller - and how they influence success on the platform.
Listen to the episode and make sure you join us live next time on March 7th! 👉🏼
New year, new goals, new LinkedIn strategies! 🎯 In this episode of Ask Us Anything About LinkedIn, Didi, Emo, and Dari dive into goal-setting for 2025 and how to leverage LinkedIn to advance your career or business. Whether you're aiming for a career change or looking to improve your personal brand, they break down the steps to optimize your LinkedIn profile for success. We also discuss the importance of storytelling, LinkedIn influencers, and how to balance professional and personal content. Plus, get a sneak peek at the Linked Academy – your guide to mastering LinkedIn in less than 2 months! 🎙️ Don’t miss our next live session on February 7th! https://boo.mk/40CYolz
As we wrap up 2024, the last episode of Ask Us Anything About LinkedIn dives into the biggest changes on the professional network and what they mean for users moving forward. We discuss LinkedIn’s growing focus on AI, including advancements in AI-driven tools and image detection, and explore how the removal of the My Company tab has reshaped employee engagement and content sharing. Learn why employee advocacy is more important than ever, driving organic reach and building trust, and how creative content strategies like video can help you stay ahead of LinkedIn’s evolving landscape. Plus, we share a festive sneak peek at our LinkedIn Advent Calendar to inspire your end-of-year campaigns. Tune in for actionable insights and practical tips to level up your LinkedIn strategy for 2025 and don't miss our next episode on January 10th! https://boo.mk/4gn0WsR
A new month brings a new Ask Us Anything episode! In this edition, Tedy, Alex, Didi, and Emo explore LinkedIn’s latest updates and what they mean for users. The team dives into the impact of retiring the Top Voice badge on engagement and recognition and shares insights on why LinkedIn newsletters can help you stand out as an expert.
We also discuss the removal of “Celebrate an Occasion” templates, which is nudging users toward more creative content, like videos, and offer tips for preparing standout December campaigns.
Mark your calendars for our next live Q&A session on December 6th, where you can ask all your LinkedIn questions in real time! https://boo.mk/3UyhhCm
How can you get the most out of your Ads Campaign Manager on LinkedIn? How will the platform evolve with the new video feed, and what's new with the My Company Tab (R.I.P.)? Alex, Dari, and Eli have all the answers in the latest episode of Ask Us Anything! In addition to welcoming new faces (don’t forget to say hello to Eli, the newest member of our team, who made her debut appearance in this episode), we discussed some important LinkedIn updates, like the TikTok-style video feed now available in Bulgaria, and the upcoming changes to the My Company Tab - one of our team’s favorite LinkedIn features. Vertical video format has been available on the platform for a few months now, and we were among the first to cover it in The Linked Letter - our bi-weekly newsletter that delivers all the latest LinkedIn updates straight to your inbox. Be sure to subscribe here! https://boo.mk/3TWqCnp What’s new is that LinkedIn videos now have their own dedicated feed, making them easier to discover and engage with. This feature opens up many opportunities for content creators across industries. We’re curious to know how you’ll use it - feel free to share your ideas in the comments! Since LinkedIn is one of the best platforms for running ads - thanks to its accurate audience targeting - Dari shared some tips and tricks on maximizing results with the Ads Campaign Manager. If you’re advertising on LinkedIn, you won’t want to miss that part of the conversation. And if you’re not, what are you waiting for? As for the My Company Tab, we’ll have to say goodbye to it in November. This employee-only space has promoted advocacy and strengthened connections by allowing coworkers to engage with milestones, trending posts, and company-recommended content. In this episode, Alex explains why we’ll miss it so much. If you enjoyed this conversation, be sure to join us live next time! Ask Us Anything returns on November 1st - mark your calendars and get your questions ready! https://boo.mk/3XVU9yG
We're back! After a well-deserved summer break, it's time to welcome you to the new season of Ask Us Anything About LinkedIn. Listen to our latest episode to learn what we have been up to during the last few months, get some interesting insights on B2B marketing research, and how posting on LinkedIn through your personal profile can affect your workplace and career.
What's new on LinkedIn? The Weekly Sharing Tracker on analytics, a new AI feature that shows whether and how an image has been edited before posting, what is Employee EQ and how we measure it - this and much more awaits you in the last episode of "Ask Us Anything" for the season! Don't forget that if you have any questions about this professional network, you can always reach out to us!
Videos on LinkedIn? Is it possible? Listen to the latest episode of “Ask Us Anything About LinkedIn” to find out! As usual, the new month starts with BookMark’s team discussing the most recent updates in the platform. Hit the play button now to learn more about the short form video on LinkedIn, the new features for B2B Marketers, and how important is the SSI for your personal brand.
In this episode, we welcomed a special guest – the LinkedIn fellow expert Guy Strijbosch! We spoke with him about the Premium Page subscription – what is it and do we need it? We touched on the new gaming feature on LinkedIn and then shed some light on report data. What are the key takeaways from the joint report by Microsoft & LinkedIn “AI at work is here. Now comes the hard part.”? What are the important LinkedIn Statistics for Social Media Marketers in 2024? Find out in this episode!
Listen to the April edition of the "Ask Us Anything about LinkedIn" format in which we dived into new features like Puzzle Games and TikTok’s popular video format; we gave insights on LinkedIn's innovative ad formats; we talked about Thought Leadership on LinkedIn and B2B Marketing with regards to the 2024 Linked and Edelman report; and last but not least, we shared tips for establishing your personal professional brand on LinkedIn.
In this episode, we discussed the recent changes and trends in LinkedIn's algorithm; the change in the Skills section with now 100 skills available; LinkedIn Competitor Analysis - Why it matters and how to do it efficiently; the recent deep sales study conducted by LinkedIn Sales Solutions and Ipsos – successful sales practices for sellers.
In the second episode for 2024 of our series ‘BookMark Presents…’, we talked about the importance of knowing the different types of keywords and their relevance within a LinkedIn Newsletter; how to use My company tab and why it’s so important; AI in design trends in 2024; Creator Mode which is not optional anymore and what's new about it; Showcase pages and when to use them. We answered questions about promoting events, gave some tips about effective copywriting and more!
In the electrifying fifth episode of the second season of BookMark's ‘Ask Us Anything About LinkedIn’ format, a fantastic quartet – Dilyana, Yana, Emo and Alex – took the stage, unraveling a tapestry of predictions and insights for the future of LinkedIn. Kicking off the discussion, Alex teased about the experiment we’ve been conducting in our crusade to decode the enigma of the declining reach on LinkedIn, while Emo shed light on the intricacies of reach, impressions, and engagement across personal LinkedIn accounts.
As the dynamic foursome immersed themselves into their forecasts for the upcoming year, Dilyana teased the audience with her aspirations for LinkedIn events, leaving listeners eager for more. Yana emerged as a master of Collaborative Articles, advocating for their potential impact on both personal and corporate accounts.
If you want to take part in our experiment, do not hesitate - drop us a line at create@bookmark.bg!
Another episode of our series dedicated to everything LinkedIn, this time with a few new faces you haven’t seen so far. One of our graphic designers - Nona, joined our discussion and revealed the role of design in creating outstanding content on the professional network.
We’ve collected some of the topics you are most interested in and shared our points of view - the evolution of AI, Image and Video specifics and best practices, employer branding and attracting top talent, and more.
You can ask us anything else by sending an email to create@bookmark.bg and we will include your question in the next episode! Of course, we will eternally owe you one if you leave us a review :)
In the third episode of the new season of the podcast, Alex, Didi and Yana discuss the latest features and updates about LinkedIn - this is Ask Us Anything About LinkedIn edition November 2023! Listen to this insightful talk about the current trends and opportunities that you shouldn't miss. And take the chance to ask us a question and you will hear the answers in the next episode – just send us an email at create@bookmark.bg.
This month's edition of Ask Us Anything About LinkedIn (you can watch it live every first Friday of each month on BookMark's LinkedIn page) comes with a two-way interaction between Alex and Diddy about new AI features for LinkedIn ads, better employee engagement, and in-depth analysis of the pros and cons of different LinkedIn content formats.
Want to see other topics covered next time? Ping us at create@bookmark.bg!
Episode Resources:
New season, new formats! The favourite Ask Us Anything About LinkedIn live event is back with a new format (you can watch it live every first Friday of each month on BookMark's LinkedIn page) and... now in English.
Listen to Dilyana, Yana and Alex discussing the latest changes and features on LinkedIn, e.g. AI generated texts and posts, Newsletter updates, Thought Leader Ads, etc. Join us and send us your questions for the next episode at create@bookmark.bg!
Можем да се похвалим с още един интересен разговор за най-новото и любопитното около LinkedIn – по време на четвъртия епизод от поредицата ни аудио събития “Питайте ни всичко за LinkedIn”. Обещаваме, че и вие, също като нас, ще бъдете приятно изненади от множеството въпроси, които получихме. Още акцентите от дискусията можете да видите в блога ни.
Всеки първи петък от месеца имате възможност да ни задавате своите въпроси за LinkedIn на живо в Audio формат на страницата на BookMark. В „Питайте ни всичко за LinkedIn“ ви даваме достъп до сцената на нашите събития и след това отговаряме на абсолютно всички въпроси.
Започваме годината с пълно с новини издание, в което ще научите повече какво да очаквате от страниците в LinkedIn през 2023 г., как да подобрите съдържанието си с анализ на публикациите, какво е CQ и дори как да се включите в Social Selling Index Challenge, организиран от The Linked Blog. Благодарим на всички, които се включиха с въпроси, ако и вие искате да ни питате нещо преди следващия епизод от поредицата, пишете ни на create@bookmark.bg.
