This Ask Us Anything episode brings a special guest - Elena Peneva, a marketing strategist who’s worked closely with thousands of IT professionals. She’s seen first-hand how the industry approaches LinkedIn (or doesn’t) and shares her insights on personal branding, startup growth, and the latest trends shaping professional networking.
💡 If you’ve ever wondered why so many senior IT professionals seem invisible on LinkedIn, Elena explains why their profiles have remained untouched for decades and how company presence on LinkedIn can impact customer perception. We also discuss why marketing isn’t the first step for startups - but why it’s impossible to scale without it in today’s world.
Beyond IT, we dive into our LinkedIn Poland Report, revealing key insights like the newly introduced Employee EQ metric, which measures how well companies engage employees beyond their internal circles. Plus, Dari and Emo’s latest feature for Manager Magazine breaks down the 12 LinkedIn Profile Types - including the Business Leader and The Seller - and how they influence success on the platform.
Listen to the episode and make sure you join us live next time on March 7th! 👉🏼