On BizBlend with host Sana, entrepreneur Uri Geva (Cookie Dough Bliss; former owner/operator of multiple sports teams) breaks down what integrity looks like in action—when the FBI shows up, when a partner’s scandal hits the news, and when a team’s morale needs rebuilding. We cover crisis playbooks, extreme ownership, selecting the right legal/operational advisors, mentorship as the only real shortcut, and how to protect IP, culture, and customers while scaling a franchise brand. Practical, no-fluff lessons for founders, operators, and leaders who have to make hard calls in public and keep their families anchored in private.
About the guest:
Uri Geva is a serial entrepreneur based in College Station, Texas. He built early digital agencies serving pro and collegiate sports, operated multiple minor league organizations, and now scales Cookie Dough Bliss, a franchise built on simple operations, joyful product, and strong unit economics. Uri’s lens: integrity first, people over hype, and mentors over guesswork.
Key takeaways:
Integrity is a behavior, not a slogan: document agreements, protect IP, and keep contracts tight even when momentum is high.
In a partner dispute, control what you can: verify ownership (servers/IPs), engage expert counsel (IP + litigation), and preserve client continuity.
PR crises require extreme ownership: acknowledge harm, remove the bad actor, call sponsors season-ticket holders personally, and redirect to concrete next steps.
Mentorship is the honest shortcut: surround yourself with operators who have “been there, done that” to avoid costly learning loops.
Team and family balance is about presence: create protected windows for family, then work early/late; be 100% present in small moments.
Before hard conversations, ask: What’s the goal? Let desired outcomes shape tone, timing, and actions.
Franchising as “business-in-a-box”: transfer learnings, simplify complexity, and de-risk for first-time owners while maintaining core values.
Connect with the guest:
Email: uri@cookiedoughbliss.com
Website: cookiedoughbliss.com (online orders + franchise info)
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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
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