On BizBlend, host Sana and Keith Anderson (Career Alchemy Labs; ex-Google, Meta, DoorDash, Calibrate) dig into why promotions in tech are driven by perception, not fairness—and how to build executive presence without posturing. You’ll learn the difference between proof (performance) and positioning (perception), how to craft a distinct leadership message across LinkedIn, interviews, and stakeholder meetings, and ways non-self-promoters can communicate wins authentically. Practical, candid, and geared for senior ICs and managers targeting director/VP roles.  About the Guest: Keith Anderson is the founder of Career Alchemy Labs. After leading teams at Google, Meta, DoorDash, and Calibrate, he now helps tech leaders communicate their unique value, shape perception intentionally, and land senior roles without pretending to be someone they’re not. Key Takeaways: Promotions hinge on perception: performance is the proof, not the positioning. Define a specific leadership identity beyond vague traits (e.g., “strategic”); coin repeatable phrases you become known for. Align your message everywhere—LinkedIn, resume, 1:1s, interviews—so others can “connect the dots” without guessing. Show authentic stories selectively; tailor depth to the audience while staying yourself. Translate engineering or functional work to business levers (revenue, marketing, ops, supply chain) to be seen as strategic. Prepare for interviews by researching the decision-maker’s style and adapting delivery, not your core message. Self-promotion can feel natural: credit the team, name your role clearly, and state outcomes succinctly. Connect with the Guest: LinkedIn: linkedin.com/in/keithand (K-E-I-T-H-A-N-D) Community (for leaders pursuing senior roles): www.careeralchemylab.com/leader Want to be a guest on BizBlend? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters. Subscribe and be part of this healing journey. ContactBrand: Healthy Mind By Avik™Email: join@healthymindbyavik.com | podcast@healthymindbyavik.comWebsite: www.healthymindbyavik.comBased in: India & USA Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity. CHECK PODCAST SHOWS & BE A GUEST:Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network/healthymindbyavikBe a guest on our other shows: https://www.healthymindbyavik.com/beaguestVideo Testimonial: https://www.healthymindbyavik.com/testimonialsJoin Our Guest & Listener Community: https://nas.io/healthymindSubscribe To Newsletter: https://healthymindbyavik.substack.com/ OUR SERVICESBusiness Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/Individual Podcast Management - https://ourofferin