Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it. In this episode:How we prioritized 13,000 ASINs with limited budgetThe role Sponsored Brand video and product collections play in apparelWhy branded spend went down but branded search went upHow seasonal campaigns (like Father’s Day) were built and scaledConquesting strategies using competitor search termsWhen we lean on creative assets vs Amazon’s AI toolsWhat brand metrics + Nexus helped us uncover Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220 Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon. Learn more about Creative Studio: https://aistudio.amazon.com/ Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/ Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergoune Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards. In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed. Key Topics Covered:How Amazon is democratizing insights and creative tools for both small and enterprise brandsThe real value of AMC and not just for data, but for actionPath to purchase, time to conversion, and ad type overlap to guide your decisionsBuilding audience-first strategies with AMC Audiences, even within Sponsored AdsThe risk of viewing ad types in silos (and how to connect the funnel)A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queriesFrameworks for helping brands prioritize what to do next, not just chase new featuresDestaney and Joe’s complementary POVs: analytics vs actionability, data vs gut Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220 Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth. Connect with Jess on Linkedin linkedin.com/in/jess-jackson-9a8370119 Connect with Destaney on Linkedin linkedin.com/in/destaney-wishon Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon? In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here. They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment). Connect with Natalie https://www.linkedin.com/in/nataliekcotter/ Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it. What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue. They Cover:Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it) Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/ Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data? In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity. They cover:The truth behind AMC adoption (and why most brands still can’t access it)SQP’s biggest limitations and how we make it actionable anywayThe system Dustin has built to apply AMC audiences at scaleHow dashboard design and funnel tagging unlock better decisionsWhat LTV, CAC, and conversion lag actually look like in the real world Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Connect with Dustin https://www.linkedin.com/in/dustin-wassner/ Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science). What does real brand building on Amazon look like in 2025? They cover:Why obsessing over your customer matters more than chasing ROASHow AMC is helping brands become more preciseThe role of entry points, lifetime value, and playbooks that actually evolveWhy creative is no longer optional and how AI is making it scalableWhat modern full funnel strategy really means Connect with Gabi on LinkedIn https://www.linkedin.com/in/gabriellaviljoen/ Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreycohen/ Connect with Destaney on LinkedIn https://www.linkedin.com/in/destaney-wishon/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destaney and Jay from Amazon Ads cover how AI and Creative Studio are evolving fast (image generation and video). Plus, what it means for brands on Amazon.

How we structure, name, and manage Amazon campaigns at scale turning complex, high-SKU catalogs into organized, performance-driven ad accounts.

Fast shipping wins, but staying in stock is harder than ever. Hear how Amazon’s evolving network, placement strategy, and regionalization are redefining operations for brands.

From main images to brand stores, discover how creative strategy, new modules, and even Amazon’s own AI tools are transforming brand-building on the platform.

As CPCs rise and search gets crowded, this episode breaks down how leading brands are using audience data, AMC, and top-of-funnel tactics to drive demand on their own terms.

Amazon is no longer the endless shelf. Learn how it’s curating selection, rewarding smart catalog strategies, and shifting toward being the “everyday store.”

This episode discusses the various ways brands like Cuties are navigating Instacart and Walmart Ads.

This episode focuses on Emery and Destaney's enthusiasm and expertise surrounding the power of video in advertising.

This episode centers on the successful career journey of REBRelief founder Kate Bray.

This episode discusses how to navigate market changes, brand identity, and the strategic importance of dynamic content.

This episode discusses how Amazon's path to purchase data is transforming the advertising landscape.

The episode discusses the steps advertisers should follow to thrive in a data-rich environment, focusing on consumer behavior and long-term strategy.