Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
All content for Better Advertising with BTR Media is the property of Destaney Wishon and Justin Nuckols and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
This episode breaks down Amazon Ad Console’s new B2B bid multiplier, explaining how brands can use it to better target business buyers and optimize their advertising strategy.
This episode covers how traditional retail strategies can be adapted to succeed on the digital shelf, from search rankings as the new planogram to securing leadership buy-in for online growth.
This episode breaks down why incrementality is the key to measuring true ad impact, how it goes beyond ROAS, and what brands can do to ensure their retail media spend drives real growth.
Amazon’s Alan Lewis and BTR Media’s Dustin Wassner discuss the latest in Amazon Marketing Cloud (AMC) and what’s next to help brands reach the right audience more easily than ever.
Destaney sits down with Dustin Wassner to talk about his Amazon Hackathon win, keeping ad strategies simple, and how AMS and AMC are making life easier for ad managers.
In this episode, Justin joins Austin and Dustin about how AMC helps advertisers go beyond just focusing on ROAS, using smarter insights to build better strategies with PPC, DSP, and custom audiences.
Jay Richman from Amazon joins Destaney to talk about how their new AI tools are making it easier than ever for brands of any size to create ads across platforms, with fun insights about interactive audio ads, creative tweaks, and a whole lot of pumpkins.
Justin Nuckols and Nick Amos break down key strategies for Q4 success, from optimizing ad spend to avoiding costly mistakes, helping brands finish the year strong.
In this episode, Justin Nuckols and Gabriel Cáceros share actionable strategies for leveraging Walmart Connect's ad platform to help boost visibility, optimize placements, and increase sales.
Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
