Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it. In this episode:How we prioritized 13,000 ASINs with limited budgetThe role Sponsored Brand video and product collections play in apparelWhy branded spend went down but branded search went upHow seasonal campaigns (like Father’s Day) were built and scaledConquesting strategies using competitor search termsWhen we lean on creative assets vs Amazon’s AI toolsWhat brand metrics + Nexus helped us uncover Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220 Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.