Can access and community turn ideas into funded startups?
In Episode 4, the Season 2 finale of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Lisbon with Kelly Kehn, founder, board member, startup advisor, and co-founder of Defy the Odds (DTO). Kelly breaks down why showing up at iGaming events matters, how DTO connects founders, operators, and investors, and the stage-by-stage KPIs she wants to see: from interest and LOIs to retention and expansion. She gets candid on fundraising reality (hundreds of conversations for a few yeses), turning “crazy” ideas into inevitable pitches, and what’s next: women’s sports and new game formats. Plus: Network or Not Work checks, the songs she cues for wins and coaching, and her champion rule—be kind to yourself and to others.
Fast, human, and finale-ready—this ride crosses the line at full throttle.
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Can boxing think like a tech company?
In Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Lisbon with Kyrylo Korobka, Executive Director at Ready to Fight by Oleksandr Usyk, to unpack how RTF is digitizing the sport—from federation partnerships and cross-border payments to co-organizing Usyk vs. Dubois.
Along the way, Kyrylo shares what it’s like working with a superstar, why his day-to-day is more business than sport, how his view of iGaming evolved beyond “just casino,” and the champion rule he lives by: discipline and consistency. Part insights, part entertainment, all iGaming.
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Can discipline and local insight build a brand from scratch?
In this episode of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Tiago Pereira, Head of Portugal at LeBull.pt, the man who turned a logo and a bull into one of Portugal’s fastest-growing iGaming brands. Tiago shares his playbook for winning regulated markets, from launching LeBull and building authentic local campaigns to explaining why what works in Brazil can fail in Portugal. He also reveals the story behind the LeBull Night Show, lessons from his early marketing missteps, and his black belt rule for life and business: keep moving forward.
Smart, candid, and always in motion—this ride hits every turn.
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Can relentless drive build a global iGaming empire?
In the Season 2 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Rasmus Sojmark, Founder & CEO of SBC and Sport Global Group. From London meetups to worldwide conferences, Rasmus shares how he built one of iGaming’s most influential networks—plus the stories behind SBC Awards, the €1M Legends charity match, and his rule for success: never give up.
Honest, driven, and on the move—this ride sets the pace for the season.
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How do you wrap a season that’s been all speed, all insight, all iGaming? With a Vegas legend in the front seat.
In the Season 1 finale of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Stephen Crystal—Founder of SCCG Management, Las Vegas casino owner, and the dealmaker behind $3B+ in gaming projects. From tribal gaming roots to global sports betting partnerships, Stephen shares the principles, people, and playlist that fuel his career.
Big lessons, bold opinions, and a seatbelt of honor for one of gaming’s most influential voices.
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What’s iGaming’s next big thing?
GR8 Tech CSO Yevhen Krazhan rides with Rohini Sardana, CEO of WiseWager, to explore esports, Gen Z betting behaviours, product breakthroughs, and smart networking strategies. Along the way, Rohini shares the game innovations she wishes she’d launched and her bold approach to putting more women at the decision-making table.
Part insights, part entertainment, all iGaming.
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Can a beauty industry exec really reinvent iGaming?
In Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Helen Walton, Founder & CCO of G.Games, to unpack her journey from global beauty brands to building a 200-title iGaming studio with an 80-person flat team.
On the road through London, Helen shares the soundtrack to her career, the harshest customer feedback she’s ever faced, and the iGaming buzzwords she’d ban for good. Bold, unfiltered, and refreshingly human—this episode proves the scenic route can be the fastest way forward.
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Ready to go behind the scenes of iGaming’s biggest events?
Follow GR8 Tech CSO Yevhen Krazhan as he drives bold conversations around London with Alex Pratt, Managing Director of Clarion Gaming & the mastermind behind the industry’s most iconic events.
In the episode, he chooses between ICE & iGB Live and opens up about the decision to move ICE to Barcelona. Alex spills on building world-class expos, jaw-dropping booths, the panels he’d ban, plus a handful of exclusive, unhinged expo stories that will make you laugh.
Bet It Drives Show: your Front Seat In the iGaming world: https://gr8.tech/bet-it-drives/
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