Can discipline and local insight build a brand from scratch?

In this episode of Bet It Drives, GR8 Tech CSO Yevhen Krazhan hits the streets of Lisbon with Tiago Pereira, Head of Portugal at LeBull.pt, the man who turned a logo and a bull into one of Portugal’s fastest-growing iGaming brands. Tiago shares his playbook for winning regulated markets, from launching LeBull and building authentic local campaigns to explaining why what works in Brazil can fail in Portugal. He also reveals the story behind the LeBull Night Show, lessons from his early marketing missteps, and his black belt rule for life and business: keep moving forward.

Smart, candid, and always in motion—this ride hits every turn.

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