#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
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#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
In this episode of Below the Fold, we welcome back Hicham Ghazal, one of the region’s top marketing strategists, for Part 2 of our deep dive—this time, into a topic performance marketers rarely talk about publicly: custom bidding.
If you're relying solely on smart or manual bidding, you're leaving money on the table. Hicham breaks down what custom bidding really is, why it’s a game-changer for scaling efficiently, and how marketers can start building smarter, more profitable ad engines with it.
With decades of experience across agency and brand sides, Hicham shares raw insights on what works, what doesn’t, and how the smartest marketers today are turning bidding into a business strategy, not just a media tactic.
In this episode of Below the Fold, we welcome back Lara Geadah, founder of Cameo PR, for another deep dive into why PR is an absolute must for businesses, entrepreneurs, and personal brands. After her first episode on six things you didn’t know about PR, Lara returns to break down the top reasons everyone should be doing PR—and no, it’s not just about getting featured in the media.
With her experience securing top-tier press for brands in tech, food & beverage, and beyond, Lara shares a no-BS take on how to amplify your visibility, attract real opportunities, and build lasting credibility—without relying on outdated PR tactics.
In this thought-provoking episode of Below the Fold, we dive into the evolving world of attention measurement with Dania Dallasheh, an expert in digital advertising. With the rise of AI, automation, and machine learning, advertisers are shifting from traditional viewability metrics to attention-based insights. But what does this mean for brands, agencies, and the future of ad effectiveness?
In this insightful episode, we sit down with Paula Thomas, founder and CEO of Let's Talk Loyalty, to uncover the secrets behind successful loyalty marketing. With over 650 episodes dedicated to this niche, Paula shares her expertise on what drives customer retention, loyalty program strategies, and the evolving landscape of customer engagement.
Empathy isn’t just a buzzword—it’s a game-changer in marketing, branding, and leadership. In this episode of Below the Fold, host Ibrahim sits down with Mimi Nicklin, an expert in empathy-driven leadership and former advertising strategist, to explore why emotional intelligence is the key to better marketing.
The future of digital advertising isn’t about chasing consumers—it’s about meeting them at the right moment, in the right context. In this episode of Below the Fold, Ibrahim sits down with media and ad-tech expert Sherry Mansour to explore the evolution of contextual advertising and its growing dominance in a privacy-first world.
AI is reshaping industries, redefining careers, and challenging the way we learn. But are we prepared for what’s coming next? In part two of this eye-opening conversation, Below the Fold host Andreas Frangeskides sits down once again with digital innovation expert Will Snow to explore the seismic shifts in technology, business, and human adaptability.
In this episode, we sit down with Hicham, a seasoned media industry professional, to explore the critical role of media quality in digital advertising. From the evolution of media formats to the advanced techniques shaping today’s ad landscape, Hicham breaks down what truly defines high-quality media and why it matters for performance.
Welcome to Below the Fold, MENA's go-to podcast for in-depth discussions on marketing, technology, and the future of innovation! In this special edition, host Andreas Frangeskides sits down with Will Snow, a digital innovator who shares his extraordinary journey from an ostrich farm in South Africa to the tech scene in Dubai. Will opens up about his work in product design, the impact of AI on creativity, and the balance between human intuition and data in technology.
In this episode of Below the Fold, we’re joined by Milda Kise, the Head of Marketing at Beehive, the UAE's leading peer-to-peer lending platform. Milda takes us on her inspiring journey from creative advertising roles to mastering the art of marketing in the financial and FinTech sectors.
In this episode of Below the Fold, the #1 advertising and marketing podcast in the MENA region, we explore the fascinating world of public relations with Lara Geadah, founder of Cameo Comms.
In this episode of the #1 advertising and marketing podcast in the MENA region, we dive into the world of fitness marketing with Huda Abushaaban, a marketing expert with over seven years of experience in Dubai.
In this insightful episode, Neil Sheth, the founder of Writefully, shares his expertise on blending the technical precision of SEO with the emotional resonance of storytelling. Writetfully’s evolution from a full-stack SEO agency to a storytelling and thought leadership copywriting agency reflects the dynamic nature of the digital landscape. Neil provides actionable insights into optimizing content that not only ranks on search engines but also connects with audiences on a deeper level.
In this episode, we’re joined by Ihab El Yaman, a seasoned media industry professional and the founder & CEO of Memob, a cutting-edge data intelligence company. Ihab takes us through his journey from graphic design to creating a company at the forefront of data privacy, digital marketing, and blockchain technology.
🎙️ Welcome to "Below the Fold," MENA's go-to podcast for deep dives into marketing, advertising, and beyond! In this thought-provoking episode, we’re joined by Eli Bassil, a seasoned data scientist and digital marketing strategist, who explores the fascinating balance between data, AI, and instinct in modern decision-making.
🎙 Welcome to Below the Fold, MENA's leading podcast for all things advertising and marketing! In this episode, we're joined by the brilliant Houssam El Boutari, an industry veteran who has seamlessly transitioned from client servicing to content creation. Together, we dive deep into the evolution of social media content in MENA!
In this episode of Below the Fold, we dive into the world of automotive marketing and user experience with Sary Hamadeh, a marketing leader currently at Volkswagen. Sary takes us on a journey through the transformation of user experiences—from traditional to digital—and discusses the pivotal role of connected car technologies, personalization, and seamless customer journeys in shaping the future of the automotive industry.
In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a seasoned marketer with extensive experience in both B2B and B2C strategies. Together, we dive into the dynamic world of marketing in Dubai, exploring the transformative role of AI and its impact on traditional roles, creativity, and productivity.
In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a wealth of insights on how to excel in paid search. He also reflects on how his background as a drummer influences his approach to business and performance.
In this episode, Andreas Frangeskides, a Martech leader based in Dubai, shares his expertise on blending creativity and data in marketing. He discusses building data-driven teams, the transformative role of AI, wearables, and voice tech, and how to navigate ethical considerations in big data and AI. Andreas emphasizes that creativity can thrive alongside data to drive innovation.
#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
