#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
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#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold
Below The Fold - Marketing & Advertising Show
42 minutes 46 seconds
4 months ago
Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold
What’s next for e-commerce in MENA—and what are we still getting wrong?
In this wide-ranging episode of Below the Fold, global commerce leader Oliver White joins us for a refreshingly honest conversation on e-commerce, omnichannel transformation, and the future of digital retail.
Co-hosted by Jad Sfeir, this episode dives into everything from cultural resistance in legacy retail to the real risks of over-engineering e-commerce operations.
With over 20 years in commerce across the UK and Middle East—helping brands like Sephora and Chalhoub Group navigate transformation—Oliver unpacks hard lessons, painful truths, and the trends you actually need to pay attention to.
Below The Fold - Marketing & Advertising Show
#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
Give us a follow and turn on notifications to stay informed and stay ahead.
