We sit down with Jason Johnson, whose son signed for a Category 1 academy at just eight years old.Jason shares a deeply insightful journey into academy football, from the early days of lockdown kicking a ball in the garden, to joining Tigers JFC and catching the eye of professional scouts.We explore: Ralph’s journey from grassroots to academy football, showcasing adaptability, humility, and determination. The realities of academy life and how parents can support their kids through challenges and pressure. How to nurture talent while maintaining a love for the game. The role of family, coaching, and environment in developing young players. Balancing discipline, education, and ambition without burning out. Technical drills, confidence-building, and the father-son coaching dynamic. This is a must-watch for parents, coaches, and young players aiming to understand what it truly takes to thrive in football’s competitive youth system.➡️ Watch, learn, and be inspired by Jason’s wisdom and first-hand experience.🎙️ Hosted by BallAtAllCost where passion meets purpose in football.#ballatallcost #academyfootball #youthdevelopment #grassrootsfootball #parentinginfootball #footballjourney #footballtraining #footballpodcast #youngtalent #footballmotivation #ukfootball #footballeducation #footballparents #football #footballcoaching #premierleague #fifa #uefa

We’re joined by Fin Fletcher, the founder of F7 Coaching, to explore what truly drives success in youth football.We dive into the power of game analysis, how self-reflection and player feedback can shape understanding and performance, and why enjoyment and development should always come before pressure to win.From grassroots to academy football, we discuss: The art of analysing games and encouraging players to self-assess. How parents can support their kids without adding pressure. The importance of patience, confidence, and leadership in young players. F7 Coaching’s approach to developing talent from ages 5 to 18. A grassroots story that led to a six-week trial at West Ham. Insights on academy life, trust-building, and rediscovering love for the gameThis episode is a must-watch for parents, coaches, and aspiring young players.

It’s another episode, and we sit down with Kenzer Lee and Philip Roberts for an honest and powerful conversation about grassroots football, parenting, and the real journey behind the dream of going pro.We dive deep into the philosophy of Balance, developing great footballers, but even better human beings. From the pressures of academy life to the fine line between discipline and joy, this episode explores the mental, emotional, and social sides of the game that rarely get discussed.Kenzer and Philip share their experiences from West Ham, Arsenal, and beyond. The highs, the heartbreaks, and what it really takes to stay grounded in such a brutal industry.We also talk about: The importance of balance between football and real life. Parenting in youth football, pushing vs. supporting. The psychological journey from academy dreams to life after football. Why identity, self-awareness, and perspective matter more than everIt doesn’t matter if you’re a parent, coach, or player, this episode will change how you see the game.Smash the like button and subscribe if you haven’t. 👊🏾

We’re joined by Brazilian coach and youth mentor Ghabriel Teles, whose journey from watching legends like Rivaldo and Ronaldinho in Brazil to shaping futures in England is nothing short of inspiring.We go deep into: His love for football growing up in Brazil. The power of joy, belonging, and relationships in building winning teams. The emotional journey of youth players: signings, dropouts & safeguarding. Silent coaching, connection over control, and coaching with legacy in mind. What scouts really look for in grassroots & pre-academy environments. The ‘both-footed vs both-sided’ debate. Why multi-sport kids (like tennis or basketball players) often thrive in football. Brazilian football culture: from Pele to Vinicius Jr. The age-old GOAT debate, is it still Ronaldo Nazario for us? Modern frustrations: inverted wingers, zonal marking & Pep’s tactical myths. We also dive into coaching philosophy, player care, emotional intelligence, and how to truly prepare kids for life in and beyond football.🔔 Subscribe for more honest conversations from the grassroots to the game’s highest levels.#ballatallcost #grassrootsfootball #youthdevelopment #footballcoaching #brazil #england #footballjourney #ronaldonazario #ronaldinho #youthqcademy #footballpodcast #football #coachingphilosophy #footballgoat #coach #preacademy #footballtips #footballskills #footballtalk #winterfootball #scoutingtips #fifa #uefa #modernfootball #laliga #premierleague

In this inspiring episode of Ballatallcost, we sit down with Eartha Pond, former Arsenal player, Westminster councilor, and founder of the ESP Foundation, for a deep and powerful conversation on football, education, inclusion, and policy.We explore: Her football journey from Arsenal to public service. How to improve access, comfort, and participation for girls in sports. The rise of women’s football and its evolving business landscape. Why Arsenal’s fanbase and ticket sales model stands out. The need for medical support and professional standards in the women’s game. Why PE should be a core subject in schools. Cultural barriers faced by Black girls in sports. Hidden talent and the impact of location on scouting. The importance of sports bras, Nike’s voucher investments & access. The harsh reality of football as a business, elitism, transitions, and unloyalty. Are we close to a level playing field in football? Or is true equality still far off?We also break down the Hashtag FC situation in women’s football, and the WSL’s challenges with game time and development. Plus: we shine a spotlight on Girls Aloud, a program bringing sports, music, and health education to over 22 London boroughs.This is a conversation about culture, equity, identity, and transformation and how we build a better future in sports from grassroots to elite.🔔 Subscribe, like, and join the conversation. #ballatallcost #womensfootball #girlsinsport #arsenalfc #footballbusiness #football #WSL #grassrootsfootball #sports #youthempowerment #blackgirlsinsport #hashtagsfc #PEinschools #nike #womeninfootball #footballpodcast #FIFA #UEFA #premierleague

In this episode of Ballatallcost, we sit down with Keaton Hutchings to explore his unique journey in football, from South London and Millwall to working with top players through the Spanish agency Niagara Sports.We talk about: The transition from academy life at Millwall to representing global stars like Dani Olmo and Álvaro Morata. The passion of South London football and its role in shaping talent. Why character and personality matter just as much as skill. How recruitment, coaching, and mentorship define Millwall’s identity. The role of passports, Brexit, and player mobility in shaping careers today. The pressure, unpredictability, and rewards of grassroots and academy football. Keaton shares raw insights into building a career in football, balancing passion with family life, and how relationships can shape opportunities in this beautiful game.

In this powerful episode of BallAtAllCost, we sit down with Dave Bricknell of Ryan FC, a passionate figure in football whose journey spans grassroots to professional levels.From spotting the next Harry Kane to guiding players through the unpredictable world of youth academies, Dave shares raw insight into the mindset required to succeed in football, balancing opportunity with player well-being, overtraining, early pressure & protecting young talent, the art of scouting… what really makes a future star, Glenn Hoddle, passing football, and why basics still matter, navigating football dreams as a parent or coach Drop your thoughts in the comments!📌 Subscribe for more powerful football conversations.#ballatallcost #youthfootball #footballscouting #grassrootsfootball #footballdevelopment #harrykane #spursacademy #mentorship #football #coachingkids #footballpodcast #ukfootball #FIFA #academylife #UEFA

Marcus joins us on BallAtAllCost to share what really goes on in the world of scouting and youth football. From spotting talent at U9–U16, to why showcase leagues like Ballers Link-Up are catching the eye of recruiters, this episode gives a proper inside look at how young players get noticed.We talk about what scouts actually look for beyond just skills, why showcase formats are creating new opportunities, how grassroots setups can sometimes outshine academies, honest advice for parents on travel, training, nutrition and supporting development, the overlooked areas that matter most: mindset, resilience, off-the-ball work and fitness, success stories with players getting trials and signings at top clubsIf you’re into youth development, scouting or helping the next generation of players, you’ll find plenty of value here.

This episode of BallAtAllCost tells a dad’s story as he watches his daughter grow in the game. It starts quietly and builds to a Chelsea trial where she scores from midfield, the moment everything shifts.It shows what people don’t see: late nights, tough calls, money worries, and the ups and downs of backing a young player. It also touches on why representation matters, the hurdles girls still face, and the pride that comes when hard work turns into real progress.The goal is the headline. The journey is the heart.

In this powerful episode of Ballatallcost, we sit down with Melvin Minter, a seasoned non-league goalkeeper, entrepreneur, and inspiring figure in the world of football.We go beyond the pitch to explore: Mental resilience and bouncing back from setbacks, Fly4Sport and goalkeeping entrepreneurship, Rising Ballers’ impact on players like Iliman Ndiaye, working with Harry Kane, the viral spotlight, staying grounded, and lessons from High Performance Habits, the importance of starting young with technical basics, how to develop as a modern-day goalkeeper in the Pep Guardiola era, a heartfelt tribute to Lisa, a grassroots football legendMelvin shares the realities of non-league football, the pressure of going viral, and the mindset needed to thrive.👉🏾 Watch, share, and be inspired.📌 Subscribe for more. 💪🏾

In this Ballatallcost episode, we dive into the realities of youth football development.Topics include: The right age for kids to join academy football, early vs later development. How parental pressure and unmet expectations can impact young players. The role of social media in recruitment and parental influence. The rise of one-on-one coaching and the financial strains on families. Mental health, aftercare, and bio-banding as crucial aspects of player development.We’re joined by Jake Hammon (Foundation Phase Lead at Cambridge United), as he shares his experiences from both academy and grassroots levels.From balancing school, family, and football, to what scouts look for in talent! This episode is packed with insights for parents, players, and coaches.Like, comment, and subscribe to join the discussion. 👊🏾

In this episode of Ball At All Cost, we sit down with Ayman, who has just signed his first scholar contract with Millwall. He takes us through his inspiring journey. From early trials to finally earning a place at Millwall, how he balances football, school, and friendships, overcoming setbacks and challenges along the way, the reality of academy life and what it takes to keep pushing forwardThis is a must-watch for anyone chasing the dream of becoming a professional footballer. Ayman’s story proves that with hard work, discipline, and belief, progress will always come.Don’t forget to like, comment, and subscribe for more powerful football journeys and stories

In this episode of Ballatallcost Podcast, we welcome Nathan, founder of Proverbs FC, for an in-depth conversation about grassroots football and youth player development.We cover the story behind Proverbs FC and its mission in grassroots football, parents’ role in supporting young footballers without adding pressure, why parents watching training can help player confidence and growth, do kids need to join an academy to become professionals? How Proverbs FC creates a safe, positive environment for young players to thrive. 📢 Subscribe for more football insights from the grassroots to the pro game.

In this inspiring episode of Ballatallcost, we sit down with Matt Morgan and Abbie Brunker, two incredible coaches from Ryan FC Girls, as they share their coaching journeys, philosophies, and practical advice.They discuss how they got into coaching girls’ football, building trust with parents, tips for new coaches entering the game, differences between coaching boys and girls, what makes a great grassroots football environmentSubscribe for more stories from the grassroots football world.🎙️ Ballatallcost – where football meets real talk.

Welcome to another episode of Ballatallcost! 🎙️This time, we’re joined by Martyn Young, one of the CEOs behind ESF, the UK’s biggest youth football festival. From humble beginnings to becoming a nationwide movement, Martyn breaks down the journey of building elite grassroots tournaments, developing young talent, and managing large-scale events across the UK.He shares valuable insights into the origin story of ESF, how they’ve impacted thousands of young footballers, the logistics behind running one of the largest youth events in Europe, advice for aspiring football event organisers and much more!🔔 Like, subscribe, and turn on notifications for more interviews and conversations around the culture of grassroots football.📲 Follow us @ballatallcostv on all platforms

It’s another episode of Ballatallcost!This time, we’re joined by Cori and Jo from She Plays Football, a platform dedicated to empowering girls in grassroots football.In this inspiring conversation, we dive into:⚽ How She Plays Football was born🎯 The goal behind the platform👧🏽 Girls’ football vs boys’ football — the differences, challenges & progress🏆 What it means to provide opportunity in grassroots🌍 Their hopes for the future of female footballersA must-watch for anyone passionate about youth development, inclusion, and the grassroots game. 🔥Don’t forget to like, share & subscribe!

In this episode of Ballatallcost, we’re joined by Josh, founder of Fit 4 Football – to talk all things grassroots and youth football development. We explore:Josh’s journey and why he started Fit 4 FootballThe realities of grassroots football in today’s worldBuilding discipline and good habits in young playersHelping kids break out of their comfort zonesWhat being “match ready” really means at youth levelAdvice for parents, coaches, and up-and-coming ballersWhether you’re a young baller, a coach, or a parent trying to support your child’s football journey, this episode is packed with insight and motivation.

In this powerful episode of BallAtAllCost, we welcome our first female guest, Cat, a dedicated football mum who shares deep insights into her son’s journey through grassroots football into academy life.From early dreams on community pitches to the structured challenges of academy football, Cat walks us through it all from a parent’s perspective, the sacrifices, the emotional ride, and the hope every parent carries.This is part of our ongoing Academy Series, where we spotlight stories that don’t always make the headlines.In this powerful episode of BallAtAllCost, we welcome our first female guest, Cat, a dedicated football mum who shares deep insights into her son’s journey through grassroots football into academy life.From early dreams on community pitches to the structured challenges of academy football, Cat walks us through it all from a parent’s perspective, the sacrifices, the emotional ride, and the hope every parent carries.This is part of our ongoing Academy Series, where we spotlight stories that don’t always make the headlines.

In this brand new episode of BallAtAllCost, we welcome a special guest, John who breaks down the YSE Football Tournament, one of the most exciting grassroots football competitions in the country.John takes us behind the scenes of the tournament from how it started, to the driving force making it all happen, and what it truly means for the local football community.If you’re passionate about grassroots football, football development, and real stories from the game, this episode is a must-watch.👍🏾 Like | 💬 Comment | 🔔 Subscribe Let us know what you think in the comments and don’t forget to turn on the notification for more football content every week!

In this episode of Ballatallcost TV, we’re joined by a special guest, Adam, special guest Adam, a keen football fan from a family of footballing professionals, now a proud football dad.Adam opens up about his personal football journey, and more importantly, his son’s inspiring path from grassroots football into a football academy.We dive deep into:▪️ The realities of grassroots football▪️ The challenges and wins of getting into an academy▪️ The role of parents in a young player’s career▪️ Life after professional football▪️ Advice for other parents and young players chasing the dream🎧 Like, comment, and subscribe for more honest football conversations on Ballatallcost TV!