In this episode of Ballatallcost, we sit down with Keaton Hutchings to explore his unique journey in football, from South London and Millwall to working with top players through the Spanish agency Niagara Sports.We talk about: The transition from academy life at Millwall to representing global stars like Dani Olmo and Álvaro Morata. The passion of South London football and its role in shaping talent. Why character and personality matter just as much as skill. How recruitment, coaching, and mentorship define Millwall’s identity. The role of passports, Brexit, and player mobility in shaping careers today. The pressure, unpredictability, and rewards of grassroots and academy football. Keaton shares raw insights into building a career in football, balancing passion with family life, and how relationships can shape opportunities in this beautiful game.