B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

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B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

Ameya Deshmukh

57 episodes

3 days ago

I interview seasoned marketing practitioners from in and outside the world of B2B SaaS & marketing savvy founders of B2B SaaS Startups to uncover practitioner level insights. I publish new interviews 1x week and solo episodes 1-3 times a week. For Marketing Leaders episodes share frameworks, tactics, and strategies from channel experts. For Marketing Teams episodes will show you how to drive revenue. For Executive Leaders episodes will teach you how to better align and work with your marketing leader.

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All content for B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups is the property of Ameya Deshmukh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

I interview seasoned marketing practitioners from in and outside the world of B2B SaaS & marketing savvy founders of B2B SaaS Startups to uncover practitioner level insights. I publish new interviews 1x week and solo episodes 1-3 times a week. For Marketing Leaders episodes share frameworks, tactics, and strategies from channel experts. For Marketing Teams episodes will show you how to drive revenue. For Executive Leaders episodes will teach you how to better align and work with your marketing leader.

Show more...

Episodes (20/57)

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months

On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB, mid market, and enterprise. The first few minutes I learn about Brendans fun background, so if you want to skip that forward to about 5 minutes in.

5 years ago

57 minutes 23 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS Startups

After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing

5 years ago

16 minutes 29 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#54 Roger Dooley - Forbes CMO Council - On Neuromarketing to Grow Traffic to 3 Million Unique Visitors/Month

On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month. He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy.

5 years ago

58 minutes 46 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#53: 1 Week to 10x Web Conversions

B2B SaaS startups need to change how they manage and iterate on their websites.

5 years ago

18 minutes 41 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#52. The world's worst go to market strategy for pre-seed startups

You'll make these mistakes as a founder. Here's a better way to go to market early on.

5 years ago

12 minutes 55 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#51: Sam Parr - Founder of The Hustle on using Copywriting to Build an Email List with 1.5 Million Subscribers

In this episode I interview Sam Parr, founder of The Hustle, a highly engaging daily email newsletter that grew to 1.5 million subscribers in just 3 years.

5 years ago

38 minutes 58 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#50. Marketing Rants #1: everything You Need to Know About a career in B2B Startup Marketing

Thinking about becoming a B2B startup marketer? Listen to this!

5 years ago

26 minutes 35 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

49. Kiss a few frogs

In your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When you do recognize it and make the most of it.

5 years ago

12 minutes 55 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

48. A Startup Marketing Manager's Guide to the MBA

Should you get an MBA? Why did I decide to get one? What goes into the process for applying for one? I cover that in this episode of AD4

5 years ago

10 minutes 21 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

47. Please do video marketing already

You need to be able to produce video marketing content at scale to succeed.

5 years ago

7 minutes 9 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

46. Why B2B Startups Need to Apply Lean Startup to Marketing

Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!

5 years ago

14 minutes 42 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

45. How easy is it to make a podcast?

Ever wanted to start a podcast? Listen to my conversation with Ojus my brother and engineer at capital one who wants to start a financial technology podcast.

5 years ago

8 minutes 47 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

44. Start A/B testing already!

A/B testing is one of the best ways for you to unlock growth, understand your audience, and generate conversions. In fact it's something that's been around for over 60 years and is used by the fastest growing startups.

5 years ago

16 minutes 11 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

43. How B2B Startups can use the 19 Traction Channels to Acquire Customers

Do you know all 19 Traction channels? Are you falling prey to the if we build it they will come fallacy?

5 years ago

19 minutes 34 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

42. What it takes for B2B startups to build brand awareness on social media

Social Media isn't just for B2C startup companies anymore. It's a powerful channel for B2B as well the trouble is, most companies aren't using it correctly.

5 years ago

5 minutes 11 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

41. Lead generation is the wrong goal for social media for B2B Startups

This is what causes most B2B Startups to fail at social media marketing. Lead generation is not the right goal. Listen to this episode to find what is.

5 years ago

8 minutes 53 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

40. The First Step To Creating a Successful Social Media Marketing Strategy

You need to be sophisticated in your approach to social media marketing in order to be competitive in the crowded B2B digital space.

5 years ago

4 minutes 38 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

39. Use Conventional Business Metrics to Measure Social Media

You don't need a new set of social media metrics to measure this marketing strategy. Instead just use standard business metrics to measure the impact of social media marketing.

5 years ago

4 minutes 37 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

38. B2B Execs Don't Care About Social Media Marketing

Find out why most B2B Startup Execa don't care at all about your social media marketing efforts.

5 years ago

10 minutes 20 seconds

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

37. How to Become More Innovative in 4 Weeks

How Intuit used the soljam and painstorm to leverage crowdsourcing and userresearch to create a culture of innovation that scales.

5 years ago

7 minutes 9 seconds