#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months

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B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

Ameya Deshmukh

57 episodes

6 days ago

I interview seasoned marketing practitioners from in and outside the world of B2B SaaS & marketing savvy founders of B2B SaaS Startups to uncover practitioner level insights. I publish new interviews 1x week and solo episodes 1-3 times a week. For Marketing Leaders episodes share frameworks, tactics, and strategies from channel experts. For Marketing Teams episodes will show you how to drive revenue. For Executive Leaders episodes will teach you how to better align and work with your marketing leader.

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#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

57 minutes 23 seconds

5 years ago

#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months

On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB, mid market, and enterprise. The first few minutes I learn about Brendans fun background, so if you want to skip that forward to about 5 minutes in.