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Athletes to Entrepreneurs: The Alumni Journey
Rob Finkelstein | Founder of Alumni Direct
172 episodes
1 hour ago
'Athletes to Entrepreneurs: The Alumni Journey' is a podcast where we speak with former college and professional athletes from all over the world as they share the joys, successes, failures and lessons on their entrepreneurial journey. Key topics include transitioning out of sports and teaching athletes that there is life after sports. Hosted by Rob Finkelstein of Alumni Direct, one of the top networks for alumni worldwide.
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Entrepreneurship
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All content for Athletes to Entrepreneurs: The Alumni Journey is the property of Rob Finkelstein | Founder of Alumni Direct and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
'Athletes to Entrepreneurs: The Alumni Journey' is a podcast where we speak with former college and professional athletes from all over the world as they share the joys, successes, failures and lessons on their entrepreneurial journey. Key topics include transitioning out of sports and teaching athletes that there is life after sports. Hosted by Rob Finkelstein of Alumni Direct, one of the top networks for alumni worldwide.
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Entrepreneurship
Business
Episodes (20/172)
Athletes to Entrepreneurs: The Alumni Journey
Former Team USA Bobsled Athlete Turned CTE and Brain Health Advocate | William Person

In this powerful episode of Athletes to Entrepreneurs: The Alumni Journey, host Rob Finkelstein sits down with William Person, a former nine-year Team USA Bobsled athlete whose career and life were forever changed by CTE (Chronic Traumatic Encephalopathy).

After years of competing at the highest level, William faced the devastating effects of CTE — confusion, depression, and loss of clarity — until discovering Hyperbaric Oxygen Therapy (HBOT). The treatment helped him regain focus, restore his energy, and reignite his purpose.

Today, William is on a mission to raise awareness about brain injuries in sports, fight for transparency for youth athletes, and build a nonprofit CTE Recovery Center to help athletes, veterans, and civilians heal at no cost.

💡 In This Episode:

  • William’s journey from college track athlete to Team USA Bobsled

  • The mental and physical toll of CTE on former athletes

  • How hyperbaric oxygen therapy changed his life

  • The challenges of transitioning out of competitive sports

  • Why networking and purpose are vital for athletes post-career

  • William’s mission to build a CTE Wellness Center and educate future generations

  • Athletes face major challenges transitioning after sports.

  • CTE is a silent battle that many former athletes face without support.

  • Networking and connection are critical for post-career success.

  • Hyperbaric oxygen therapy can play a major role in brain recovery.

  • William is leading the charge for transparency and long-term brain health in athletics.

Help William open a CTE Recovery Center to provide free treatment for athletes, veterans, and civilians suffering from brain injuries.
Your donation helps fund a medical-grade HBOT chamber, housing, and travel costs so those in need can receive care at no cost.
👉 Donate Here: https://gofund.me/93ff9c6e

📘 Facebook:

  • One Man with a Chamber HBOT

  • William Person

💼 LinkedIn:

  • William Person

📸 Instagram:

  • @willp1234567

▶️ YouTube:

  • Brain Injury Survival

🎵 TikTok:

  • @hyperbarichealing



Alumni Direct helps former athletes, entrepreneurs, and professionals stay connected beyond their careers. Join a supportive community that empowers meaningful relationships, mentorship, and new opportunities.

🌐 Learn more and connect today: www.alumnidirect.com
💬 Follow us on LinkedIn: Alumni Direct


🎙️ Athletes to Entrepreneurs: The Alumni Journey explores how former athletes channel their drive, discipline, and teamwork into new ventures and purpose-driven lives beyond the game.


#AthletesToEntrepreneurs #WilliamPerson #CTEAwareness #BrainHealth #HyperbaricOxygenTherapy #SportsRecovery #MentalHealth #AthleteTransition #AlumniJourney #RobFinkelstein #AlumniDirect

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1 day ago
39 minutes 19 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former MLS Player, Co-Founder of USLPA & SVP of Sales for Onrise | Brad Ring

In this episode of Athletes to Entrepreneurs: The Alumni Journey, host Rob Finkelstein, Founder & CEO of Alumni Direct, sits down with Brad Ring — former **professional soccer player and MLS 17th overall draft pick, who has successfully transitioned from the pitch to the world of sales and athlete mental health advocacy.A High School and Collegiate All-American and team captain at Indiana University**, Brad played nine professional seasons with the San Jose Earthquakes, Portland Timbers, and Indy Eleven** before co-founding the USLPA (United Soccer League Players Association). Today, he’s also a color analyst for Indy Eleven Pro Soccer and a passionate advocate for athlete mental wellness through his work with OnRise.Together, Rob and Brad dive deep into the **realities of life after sports** — from identity loss and transition challenges to the power of networking, education, and community. Brad shares how athletes can leverage their competitive mindset to build success in business and sales, while emphasizing the importance of **mental health, mentorship, and alumni engagement** in creating a sustainable life beyond the game.---Rob and Brad unpack:- The identity challenges athletes face when retiring from professional sports- Why networking during your playing career sets you up for future success- The role of education and mentorship in career transitions- How alumni networks create valuable support systems- NIL’s growing impact on college athletics — and why it needs clearer regulation- The transferable skills athletes bring to entrepreneurship and sales- The importance of prioritizing mental health post-career- How organizations like OnRise are reshaping athlete wellnessIf you’ve ever wondered how athletes transform their drive and discipline into business success, this episode is packed with insights on **turning transition into transformation**.Because as Brad reminds us:Life after sports is possible — if you prepare for it early.”Connect with Brad Ring- [LinkedIn](https://www.linkedin.com/in/brad-ring-2018)- [Instagram](https://www.instagram.com/bradring87/)- [X (Twitter)](https://x.com/BradRing87)🎧 Hosted by Rob Finkelstein, Founder & CEO of **Alumni Direct**Connect with Alumni Direct:- 🌐 [alumnidirect.com](http://alumnidirect.com/?utm_source=chatgpt.com)- 📱 Instagram: [@alumnidirect](https://instagram.com/alumnidirect?utm_source=chatgpt.com)- 🕊 X (formerly Twitter): [@alumnidirect](https://twitter.com/alumnidirect?utm_source=chatgpt.com)- 💼 LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect?utm_source=chatgpt.com)- 👍 Facebook: [Alumni Direct](https://facebook.com/alumnidirect?utm_source=chatgpt.com)---Discover how focus, preparation, and community can help athletes build purpose-driven success — on and off the field.

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1 week ago
36 minutes 19 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former All-American Triple Jumper to CEO of Child Action, Inc |Adonai Mack

In this episode of Athletes to Entrepreneurs: The Alumni Journey, host Rob Finkelstein, Founder & CEO of Alumni Direct, sits down with Adonai Mack — former All-American Triple Jumper from Morehouse College and now CEO of Child Action, Inc. — to explore how athletes can transform the lessons of sport into leadership, purpose, and impact.


Adonai shares his journey from chasing Olympic dreams to leading a mission-driven organization that advocates for children and families. Guided by values of education and service instilled by his father, longtime Sacramento-area superintendent Dr. Carl Mack, Adonai brings a powerful perspective on how discipline, resilience, and coaching shaped his success beyond the track.


Together, Rob and Adonai dive deep into what it means to grow through transition — not just to survive it. They uncover how the mental, emotional, and practical lessons learned through sports can become a foundation for leadership and lifelong growth.


---


Rob and Adonai unpack:


- How athletic discipline translates into leadership excellence

- The importance of coaching that prepares athletes for life, not just performance

- The mental and emotional challenges of redefining identity after sports

- Why education and mentorship are critical for long-term success

- How to find purpose beyond the pursuit of medals or championships


---


If you’re an athlete (or know one) navigating the next chapter — this conversation will remind you that the end of the game isn’t the end of your story.


It’s the start of a new kind of race — one built on purpose, perseverance, and impact.


---


🔗 Connect with Adonai Mack


- [LinkedIn](https://www.linkedin.com/in/adonai-mack-81943a53/)


🎧 Hosted by Rob Finkelstein**, Founder & CEO of **Alumni Direct


Connect with Alumni Direct:


- 🌐 [alumnidirect.com](http://alumnidirect.com/?utm_source=chatgpt.com)

- 📱 Instagram: [@alumnidirect](https://instagram.com/alumnidirect?utm_source=chatgpt.com)

- 🕊 X (formerly Twitter): [@alumnidirect](https://twitter.com/alumnidirect?utm_source=chatgpt.com)

- 💼 LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect?utm_source=chatgpt.com)

- 👍 Facebook: [Alumni Direct](https://facebook.com/alumnidirect?utm_source=chatgpt.com)


---


Discover how focus, resilience, and connection can help athletes build a purpose-driven life beyond the game.**

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2 weeks ago
32 minutes 27 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former NFL Player to Entrepreneur and Chief Operating Officer of MAC.BID | Eric Ravotti

When the cheers fade and the stadium lights dim, what comes next for an athlete? The transition from sports to life beyond the game can be one of the biggest challenges — but also one of the most rewarding transformations.


In this episode of Athletes to Entrepreneurs: The Alumni Journey, host Rob Finkelstein, Founder and CEO of Alumni Direct, sits down with Eric Ravotti — former Penn State linebacker, NFL athlete, and now Chief Operating Officer of MAC.BID — to explore how the discipline, teamwork, and mindset built on the field have fueled his success in business and leadership.


Eric opens up about the impact of his athletic experience, from playing under legendary coach Joe Paterno to learning the value of mentorship, preparation, and goal setting. He shares how those lessons continue to guide his leadership at MAC.BID, where he’s helped expand the company to 27 locations across 13 U.S. markets.


Together, Rob and Eric dive deep into:


The importance of teamwork and adversity in shaping strong leaders


How mentorship from coaches and peers builds lifelong impact


The need for academic and life preparation for athletes beyond sports


Building professional and cross-sport networks that open new opportunities


Why paying it forward and giving back to the next generation matters


How Penn State’s active alumni community supports athletes in transition


Eric’s story is a powerful reminder that the habits, grit, and teamwork learned through athletics can become the foundation for leadership and success in any field.


🔗 Connect with Eric Ravotti


LinkedIn: Eric Ravotti


Company: MAC.BID


🎧 Hosted by Rob Finkelstein, Founder & CEO of Alumni Direct


Connect with Alumni Direct:


Website: alumnidirect.com


Instagram: @alumnidirect


X (formerly Twitter): @alumnidirect


Facebook: Alumni Direct


LinkedIn: Alumni Direct


Discover how teamwork, mentorship, and community can help athletes turn their competitive drive into a lifetime of growth and leadership beyond the game.

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3 weeks ago
40 minutes 4 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Basketball Player to High School Basketball Coach and Owner of Martindale Coaching | Linda Martindale

Stepping away from the game is one of the toughest transitions an athlete can face. The routine changes, the identity shifts, and suddenly — the question becomes: who am I beyond the sport?


In this episode of Athletes to Entrepreneurs: The Alumni Journey, host Rob Finkelstein, Founder and CEO of Alumni Direct, sits down with Linda Martindale — a former college basketball player, certified mental fitness coach, professor, keynote speaker, and founder of Martindale Coaching — to explore how athletes can strengthen their mental fitness, expand their networks, and redefine success after sports.


Linda brings a powerful combination of experience and empathy — as both a former athlete and parent to four collegiate athletes. She opens up about the mental and emotional challenges athletes face when the cheers fade and the structure of sports disappears. Together, Rob and Linda dive deep into the connection between **mental health, NIL opportunities, and personal development**, showing how today’s athletes can turn their competitive mindset into a foundation for lifelong growth.


Together, Rob and Linda unpack:


- How sports build a competitive spirit that can fuel success beyond the game

- Why mental fitness is just as critical as physical fitness

- The impact of NIL on athlete entrepreneurship and personal branding

- How networking early can open doors for post-sports careers

- The power of alumni mentorship in supporting the next generation of athletes

- Why identity and purpose matter most when the playing days end


If you’re an athlete (or know one) navigating what comes next, this episode will remind you that your strength doesn’t stop when the game ends — it just shifts to a new arena.


---


🔗 Connect with Linda Martindale


- Website: [Martindale Coaching](https://www.notion.so/allsite/Martindalecoaching)


🎧 Hosted by Rob Finkelstein, Founder & CEO of Alumni Direct


Connect with Alumni Direct:


- Website: [alumnidirect.com](http://alumnidirect.com/?utm_source=chatgpt.com)

- Instagram: [@alumnidirect](https://instagram.com/alumnidirect?utm_source=chatgpt.com)

- X (formerly Twitter): [@alumnidirect](https://twitter.com/alumnidirect?utm_source=chatgpt.com)

- Facebook: [Alumni Direct](https://facebook.com/alumnidirect?utm_source=chatgpt.com)

- LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect?utm_source=chatgpt.com)


---


Discover how mental fitness, connection, and community can empower athletes to build their next chapter with purpose and confidence.

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4 weeks ago
34 minutes 43 seconds

Athletes to Entrepreneurs: The Alumni Journey
How Athletes Can Win Big in Franchising | Robert Haar

Making the transition from professional sports to life after the game isn’t easy. The questions are real: What’s next? Where do I channel my drive, discipline, and competitiveness?


In this episode of Athletes to Entrepreneurs: The Alumni Journey, host Rob Finkelstein, Founder and CEO of Alumni Direct, sits down with Robert Haar — an award-winning franchise consultant and Top 10 broker nationwide — to explore why franchising is becoming a powerful option for athletes stepping into their next chapter.


Robert brings over 25 years of experience as a business owner and franchise executive. From running restaurants to navigating corporate America, he’s lived the entrepreneurial journey and now helps professionals align with the right franchise opportunities.


Together, Rob and Robert unpack:


- The real challenges athletes face when leaving sports — from financial literacy to mental health.

- Why franchising provides structure, support, and proven systems for athletes starting fresh.

- The competitive edge athletes bring to business ownership: discipline, resilience, teamwork.

- How networking and mentorship accelerate success off the field.

- The step-by-step process of selecting a franchise that fits your goals and lifestyle.


If you’re an athlete (or know one) who’s ready to write the next playbook for success, this episode shows how franchising can open the door to long-term business ownership.


---


🔗 Connect with Robert Haar


- LinkedIn: [Robert Haar](https://www.linkedin.com/in/robert-haarbestfranchiseoptions/)

- Website: [Best Franchise Options](https://www.bestfranchiseoptions.com/)


🎧 Hosted by Rob Finkelstein, Founder & CEO of Alumni Direct


Connect with Alumni Direct:


Website: [alumnidirect.com]


Instagram: [@alumnidirect]



Facebook: [Alumni Direct]


LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect


---


Explore franchising as a career path after sports. Connect with experts like Robert Haar to build a trusted path to your next win


#AthletesToEntrepreneurs #FranchisePlaybook #RobertHaar #BusinessAfterSports #AthleteEntrepreneurship #FranchiseSuccess #CareerTransition #FromAthleteToOwner #SportsBusiness #WinningMindse


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1 month ago
37 minutes 43 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Football and NFL Player to Entrepreneur and Founder of SoleCareRx | Ben Utecht

In this episode of Athletes to Entrepreneurs – The Alumni Journey, Rob Finkelstein sits down with Ben Utecht—a 6’7” Super Bowl Champion tight end, Chief Culture Officer, entrepreneur, award-winning speaker, author, and singer—to explore how athletes can embrace their identity beyond sports and design a meaningful second chapter of life.


Ben reflects on his journey from playing at the University of Minnesota and in the NFL with the Colts and Bengals to building a multifaceted career in leadership, culture development, music, and entrepreneurship. Recipient of the prestigious Uncommon Leader Award from NFL Hall of Fame coach Tony Dungy, Ben has inspired Fortune 500 companies as a subject matter expert on building high-performing organizational culture. Today, he serves as Chief Culture Officer for True North Private Equity, a franchisor for Conquer Ninja Gyms, culture and brand ambassador for Realty Group, and partner at Behavioral Essentials.


Beyond business, Ben shares his powerful personal story as a brain injury survivor. His career was cut short by concussions, leading him to become a national spokesperson for the American Academy of Neurology and author of Counting the Days While My Mind Slips Away, a moving account of his journey with memory loss and family life. His philanthropic work continues to raise awareness about brain health and the long-term effects of concussions.


Ben is also the author of The Champions Creed – Transform Your Culture through the Power of Belief!, where he draws on his football, business, and leadership experiences to provide a blueprint for designing winning cultures in both life and work.


An accomplished singer, Ben has recorded six albums, performed for two U.S. presidents, collaborated with world-renowned symphonies, and even serenaded Muhammad Ali. His viral song “You Will Always Be My Girls” further showcased his heart as a husband and father of four daughters.


Through this wide-ranging conversation, Ben and Rob explore the challenges athletes face during transition—mental health, financial literacy, and identity loss—and the importance of mentorship, alumni engagement, and continuous learning in preparing for life after sports. Ben also shares the story behind his entrepreneurial venture, SoleCare RX, an antibacterial and antifungal shower sock created to protect athletes’ health.


Ben’s journey is a reminder that culture is always created—by design or by default. His mission: to empower athletes and organizations alike to design cultures of inspiration, resilience, and growth.


What You’ll Learn in This Episode:

  • Why identity beyond athletics is key to a fulfilling life after sports

  • How concussions shaped Ben’s career, philanthropy, and advocacy work

  • The importance of continuous learning, mentorship, and networking in athlete transitions

  • How discipline, perseverance, and empathy translate from sports to leadership

  • Why culture is always “by design or by default”—and how to design it well

  • Ben’s entrepreneurial journey with SoleCare RX and health innovation

  • The role of storytelling in inspiring athletes and organizations alike

  • How music, leadership, and family fuel Ben’s purpose-driven life

  • Insights from Ben’s book The Champions Creed – Transform Your Culture through the Power of Belief!


Connect with Ben Utecht:

Facebook: Ben Utecht
X (formerly Twitter): @benutecht
Instagram: @benutecht
LinkedIn: Ben Utecht
Website: benutecht.com


Connect with Alumni Direct:

Website: alumnidirect.com
Instagram: @alumnidirect
X (formerly Twitter): @alumnidirect
Facebook: Alumni Direct
LinkedIn: Alumni Direct


If you’re ready to start building your network, connecting with fellow athletes, and unlocking resources to help you thrive beyond the game, visit alumnidirect.com today. Join a community that’s here to support you every step of the way.

Show more...
1 month ago
32 minutes 44 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College and Pro Basketball Player to CEO of CxORE | Darrell Teat

In this episode of Athletes to Entrepreneurs – The Alumni Journey, Rob Finkelstein sits down with Darrell Teat—a husband, father, corporate board member, and CEO of **CxORE**—to explore the realities of athlete transition and how networking, mentorship, and leadership can guide athletes toward lasting success beyond the game.Darrell reflects on his own journey as a former athlete who transitioned from the court to the corporate world, navigating the challenges of leaving sports behind while finding his path in executive leadership. He emphasizes the importance of building relationships, engaging with alumni networks, and seeking mentorship to prepare for life after athletics. Through his experiences, Darrell highlights how the skills athletes develop—discipline, teamwork, and resilience—are invaluable in business, entrepreneurship, and community leadership.Beyond his career, Darrell’s story is about more than professional success—it’s about purpose, family, and creating opportunities for others. As CEO of CxORE, he helps businesses find executive solutions while staying deeply committed to mentorship and community engagement. His journey is a powerful reminder that athletes are more than their sport, and that with the right guidance, they can thrive in every arena of life.---What You’ll Learn in This Episode:- Why the transition out of sports is one of the biggest challenges athletes face- How networking while still playing sets the stage for future opportunities- The role of alumni engagement in providing mentorship and connections- Why athletes need more career education and guidance beyond sports- How discipline, leadership, and teamwork translate into business success- The value of mentorship as a roadmap for smoother career transitions- Why athletes must embrace their identity beyond athletics- Insights on the evolving NIL landscape and what it means for student-athletes- How CxORE provides solutions for businesses needing strong executive leadershipConnect with Darrell Teat:Website:[Cxore.com](http://Cxore.com) Linked In: https://www.linkedin.com/company/cxore/Instagram: https://www.instagram.com/darrell_teat/---Connect with Alumni Direct:Website: [alumnidirect.com]Instagram: [@alumnidirect]X (formerly Twitter): [@alumnidirect]Facebook: [Alumni Direct](https://facebook.com/alumnidirectLinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirectIf you’re ready to start building your network, connecting with fellow athletes, and unlocking resources to help you thrive beyond the game, visit [alumnidirect.com] today.


Join a community that’s here to support you every step of the way

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1 month ago
38 minutes 11 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Baseball Player to Entrepreneur and Founder and CEO of 47 Inc |James Toale

In this episode of Athletes to Entrepreneurs – The Alumni Journey, Rob Finkelstein sits down with James Toale, a former college baseball player turned entrepreneur, mentor, and Founder & CEO of 47 Inc, to explore how resilience, community, and innovation can transform setbacks into success.James shares his journey from Coral Springs, Florida, where he and his brother both pursued baseball dreams—his brother John drafted by the Boston Red Sox, while James played at Miami Dade College until a torn ACL ended his path to professional sports. That pivotal moment redirected his life toward entrepreneurship, leading him to own multiple businesses before the 2007 economic downturn changed everything again. Out of those challenges, James discovered network marketing, which not only reignited his drive but also inspired him and his wife to launch 47 Inc.Their company is focused on introducing innovative health products centered around safe hydration—with coconut water as a key ingredient—and built on a mission to help the 97% of people living paycheck to paycheck find hope and opportunity. Beyond business, James is deeply passionate about teaching health and business skills, serving as a coach and mentor, and paying it forward the right way.Whether you’re an athlete navigating transition, an entrepreneur seeking inspiration, or someone looking to combine personal development with business success, James’s story offers a roadmap of resilience, purpose, and impact.---What You’ll Learn in This Episode:

  • How a career-ending ACL injury shifted James’s life trajectory
  • The lessons of owning multiple businesses before and after 2007
  • Why network marketing gave James a second chance at success
  • How launching 47 Inc is helping people through hydration-focused health products
  • The role coconut water plays in their innovative product line
  • Why resilience and adaptability are key in both sports and business
  • How athletes can leverage their mindset to succeed as entrepreneurs
  • The importance of mentorship, coaching, and community support
  • James’s passion for empowering others with business and personal development skills

Connect with James Toale:

Connect with James Toale:

FB: https://www.facebook.com/jamesjimtoale/

https://www.facebook.com/profile.php?id=61561198507425


---Connect with Alumni Direct:

Website: [alumnidirect.com]Instagram: [@alumnidirect](  / alumnidirect 

 Facebook: [Alumni Direct](  / alumnidirect  LinkedIn: [Alumni Direct](  / alumnidirect  If you’re ready to start building your network, connecting with fellow athletes, and unlocking resources to help you thrive beyond the game, visit [alumnidirect.com] today. Join a community that’s here to support you every step of the way.

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1 month ago
34 minutes 31 seconds

Athletes to Entrepreneurs: The Alumni Journey
From Former Pro Soccer Player to Co Founder and Chief Development Officer of Serve Consulting | Amobi Okugo

In this episode of Athletes to Entrepreneurs – The Alumni Journey, host Rob Finkelstein sits down with Amobi Okugo, former professional soccer player turned entrepreneur, consultant, and business leader.


Amobi opens up about his transition from the pitch to business, why “checking in” with your network is a game-changer, and how athletes can redefine NIL to mean Network, Intellectual Property, and Leverage. He also shares the three-year reality of finding your “second game” after sports, and how his platform A Frugal Athlete evolved into Serve Consulting—helping athletes and organizations thrive through education, strategy, and resources.


Amobi also introduces his latest project, the Ok U GO Manifest Journal, designed to help athletes, entrepreneurs, and professionals set goals, stay accountable, and move with intentionality.


If you’re an athlete (current or former), or someone who supports athletes, this conversation is full of practical advice, inspiration, and tools to succeed both on and off the field.


What You’ll Learn in This Episode:


Why networking during your career creates future opportunities


A new approach to NIL: Network, Intellectual Property, and Leverage


The 3-year journey of athlete transition and finding your “second game”


The importance of education, financial literacy, and alumni connections


How Serve Consulting and the Ok U GO Manifest Journal empower athletes


Memorable Quotes:

“Don’t wait until after your career to network. Plant seeds while you’re still playing.”

“NIL isn’t just name, image, likeness—it’s Network, Intellectual Property, and Leverage.”

“Your transition won’t be overnight. Give yourself three years to truly find your second game.”


Connect with Amobi Okugo:

Website: AmobiOkugo.com


Instagram: @amobisays


TikTok: @amobisays


LinkedIn: linkedin.com/in/amobiokugo


Serve Consulting: serve.consulting


Ok U GO Manifest Journal: Shop Here


Connect with Alumni Direct:

Website: alumnidirect.com


Instagram: @alumnidirect


X/Twitter: @alumnidirect


Facebook: Alumni Direct


LinkedIn: Alumni Direct


🌐 Ready to start building your network? Visit alumnidirect.com

to join a community supporting athletes every step of the way.


#AthletesToEntrepreneurs #AmobiOkugo #LifeAfterSports #AthleteTransition #NetworkingMatters #NIL #AthletesSupportingAthletes #MentorshipMatters #AlumniConnections

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2 months ago
33 minutes 50 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former MLB Player to Business Development in Financial Industry| Evan Marshall

In this episode of Athletes to Entrepreneurs – The Alumni Journey, Rob Finkelstein sits down with Evan Marshall, a former Major League Baseball pitcher, to explore his transition from the diamond to life after sports and how athletes can better prepare for the next chapter of their journey.


Evan opens up about the challenges of moving on from a professional playing career, the role of networking in opening new doors, and why alumni connections can make a lasting difference for athletes. He also shares the lessons learned from both success and failure in baseball, the importance of mentorship, and why financial literacy is critical for long-term stability.


Whether you’re a current athlete, a former player, or someone supporting athletes through their transition, this conversation provides practical guidance, encouragement, and insights that can help shape a successful life beyond sports.


What You’ll Learn in This Episode:


- Why playing multiple sports growing up builds lifelong skills

- The lack of preparation many athletes face for life after college sports

- How networking can be a game-changer both during and after an athletic career

- Lessons Evan learned through failure and resilience in baseball

- The importance of asking questions and seeking mentorship early

- Why financial literacy should be a priority for all athletes

- How alumni networks provide critical support during transitions

- Ways to blend athletic experience into a professional career


Connect with Evan Marshall:


LinkedIn: [www.linkedin.com/in/evan-marshall-cris-8354942a4](https://www.notion.so/allsite/www.linkedin.com/in/evan-marshall-cris-8354942a4)


Connect with Alumni Direct:


Website: [alumnidirect.com](http://alumnidirect.com/)


Instagram: [@alumnidirect](https://instagram.com/alumnidirect)


X (formerly Twitter): [@alumnidirect](https://twitter.com/alumnidirect)


Facebook: [Alumni Direct](https://facebook.com/alumnidirect)


LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect)


If you’re ready to start building your network, connecting with fellow athletes, and unlocking resources to help you thrive beyond the game, visit [alumnidirect.com](http://alumnidirect.com/) today. Join a community that’s here to support you every step of the way.

Show more...
2 months ago
43 minutes 15 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Football Player to Founder and CEO of The Players NIL | Mark Koesterer

In this episode of Athletes to Entrepreneurs – The Alumni Journey, Rob Finkelstein sits down with Mark Koesterer, a former college football player turned Founder & CEO of The Players NIL, to explore how athletes can prepare for life beyond sports while navigating today’s evolving landscape of athlete branding and career development.


Mark shares powerful insights on how sports shaped his identity, the lifelong value of networking, and the mindset shifts needed for a successful athlete transition. He also unpacks how the NIL era is reshaping opportunities for personal brand building, why alumni engagement can open doors that last a lifetime, and the importance of financial literacy for long-term success.


Whether you’re a current athlete, a former player, or a parent looking to understand the modern sports journey, this conversation offers practical strategies, hard-earned wisdom, and encouragement to help you thrive after the game.


What You’ll Learn in This Episode:

- How sports shape both personal identity and professional skills

- Why networking is a game-changer during and after your playing career

- How NIL has transformed athlete branding opportunities

- The importance of patience and planning during career transitions

- Why building a personal brand early matters

- How alumni engagement can provide crucial support for athletes

- The role of financial literacy in building a sustainable future

- How to navigate the emotional challenges of leaving sports

- The unique skills athletes bring to the workplace

- Why NIL education is vital for both athletes and their families


Connect with Mark Koesterer:


Website: theplayersnil.com


LinkedIn: https://www.linkedin.com/in/mkoesterer/,


Instagram: https://www.instagram.com/markkoesterer/?hl=en


Connect with Alumni Direct:


Website: [alumnidirect.com](http://alumnidirect.com/)


Instagram: [@alumnidirect](https://instagram.com/alumnidirect)


X (formerly Twitter): [@alumnidirect](https://twitter.com/alumnidirect)


Facebook: [Alumni Direct](https://facebook.com/alumnidirect)


LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect)


If you’re ready to start building your network, connecting with fellow athletes, and unlocking resources to help you thrive beyond the game, visit [alumnidirect.com](http://alumnidirect.com/) today. Join a community that’s here to support you every step of the way.

Show more...
2 months ago
31 minutes 13 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Football Player to Sports Attorney and NIL Educator | Jade Gummer

In this episode of Athletes to Entrepreneurs – The Alumni Journey, Rob Finkelstein sits down with Jade Gummer, a former athlete turned sports attorney, to unpack what it really takes for athletes to successfully transition into life beyond the game.


Jade shares powerful insights on the evolving world of youth sports, the life-changing impact of great coaching, and the emotional challenge of redefining identity after sports. From the opportunities NIL creates to the vital role alumni engagement plays in building lasting connections, this conversation delivers practical wisdom every current and former athlete should hear.


What You’ll Learn in This Episode:


- Why preparing for life after sports is non-negotiable

- How youth sports have become more competitive and specialized—and what that means for young athletes

- The role coaching plays in both performance and long-term athlete development

- How NIL can be more than just money—it’s a branding and identity opportunity

- Why alumni engagement is the key to building a supportive community

- Strategies for navigating identity shifts after sports

- How to redefine success on your own terms

- Why relationships and mentorship can be the ultimate game-changers for your future


Connect with Jade Gummer:


Instagram: [@wku4](https://instagram.com/wku4)


X (formerly Twitter): @lawdoc4


Twitter: [Jade Gummer](https://twitter.com/JadeGummer)


Connect with Alumni Direct:


Website: [alumnidirect.com](http://alumnidirect.com/)


Instagram: [@alumnidirect](https://instagram.com/alumnidirect)


X (formerly Twitter): @alumnidirect


Facebook: [Alumni Direct](https://facebook.com/alumnidirect)


LinkedIn: [Alumni Direct](https://linkedin.com/company/alumnidirect)


If you’re ready to start building your network, connecting with fellow athletes, and unlocking resources to help you thrive beyond the game, visit [alumnidirect.com](http://alumnidirect.com/) today. Join a community that’s here to support you every step of the way.

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2 months ago
34 minutes 9 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Baseball Player, Trusted Advisor to Certified Financial Planner | Luke Melms

In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Luke Melms—former collegiate baseball player turned Managing Director at Firm Foundation Family Wealth—to talk about the power of process over outcome, and how athletes can harness that same mentality when stepping into business leadership.


---

Luke opens up about his journey from the diamond to the world of finance, and how staying committed to the process has led to deeper purpose and performance. He shares why it’s crucial for athletes to plan beyond the playing field, and how intentional networking, wise counsel, and long-term vision create success in life after sports.


Now, as a financial educator and soon-to-be author of *Go For More*, Luke is empowering athletes and entrepreneurs to steward their lives, wealth, and mindset with clarity and conviction. His story is a blueprint for anyone wondering *“What’s next?”* after the final whistle.


Whether you’re building a business, managing your money, or just rethinking your purpose—this conversation will light a fire.


Key Takeaways:


- The Process Over the Prize**: Winning happens when you commit to the process—not just the scoreboard.

- Transitions Are Inevitable—Be Ready: Start preparing before the game ends.

- Network with Intention: Relationships are capital. Treat them that way.

- You Don’t Need All the Answers—Just the Next Step

- Financial Literacy Is an Athlete’s Superpower

- Play the Long Game: Patience and perspective separate the good from the great.

- Your Identity Isn’t Tied to a Jersey: You are more than your sport.

- Lead with Service, Not Ego

- “Go For More” Isn’t Just a Book—It’s a Mindset

- Surround Yourself With the Right Team—On and Off the Field


---


About Luke Melms:


Luke Melms is a former college baseball player who has successfully transitioned into the world of finance as the Managing Director of Firm Foundation Family Wealth. Through his work, Luke helps families and entrepreneurs build clarity around their financial future—focusing on stewardship, long-term planning, and purpose-aligned wealth.


He’s also the author of the upcoming book *Go for More*, which guides athletes in turning their discipline into real-world impact. Luke’s mission is simple: Help others unlock success that lasts longer than the box scores.


“I realized that chasing success was never the answer. Living on purpose is.”




Connect with Luke Melms:


💼 LinkedIn: [Luke Melms](https://www.linkedin.com/in/luke-melms-34ab0551/)


🌐 Website: Firm Foundation Family Wealth


📘 Book (Coming Soon): *Go for More*


---

🤝 Connect with Alumni Direct:


At Alumni Direct, we help athletes and alumni build a life beyond the jersey. Whether you're navigating a career change, launching a business, or seeking genuine community—our platform is built to support your transition.


📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)


💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)


📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)


Join a network that knows the game—and what comes next.

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3 months ago
34 minutes 13 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Soccer Player to Founder and President of Triumph Sports Marketing | Leonardo Scheinkman

In this episode of Athletes to Entrepreneurs, Rob Finkelstein talks with Leonardo Scheinkman—a former college soccer player from Brazil who’s now a mission-driven entrepreneur and co-founder of Triumph Sports Foundation. From chasing goals on the field to building purpose-driven impact off it, Leonardo’s story is a powerful example of turning athletic experience into lasting legacy.


---


Rob and Leonardo explore the complex identity shift that happens when sports end, and how athletes can use the same grit, discipline, and drive that got them on the field to build successful businesses and movements. Leonardo reflects on his own transition, from growing up immersed in soccer culture in Brazil to navigating life and opportunity in the U.S.


Now, as the co-founder of Triumph Sports Foundation, Leonardo is helping student-athletes maximize their potential beyond the game—leveraging education, mentorship, and community support. His passion for NIL education and providing real guidance for young athletes fuels everything he does.


Whether you’re an athlete figuring out what’s next, or someone who believes in using your story to serve others—this episode is your playbook.


---

Key Takeaways:


- Athletic Discipline Lasts a Lifetime: The habits you build in sport are your edge in business.

- Networking is a Gamechanger: Relationships create opportunity—invest in them.

- You’re More Than Your Sport: Identity work is hard, but necessary.

- Education = Empowerment: Especially when paired with mentorship.

- Triumph Sports is Changing Lives: Building real bridges from sport to career.

- NIL Knowledge Gaps Are Real: And many young athletes are still being left behind.

- Give Before You Get: Impact begins with serving others.

- Build with Purpose: Profit is important—but mission is what sustains.

- Your Story is Your Superpower: Own it, share it, use it.

- The Transition is a Team Sport: Don’t go it alone.


---


About Leonardo Scheinkman:


Leonardo Scheinkman is a Brazilian-born entrepreneur and sports marketing executive with a deep legacy in global football. He is the **Founder and President of Triumph Sports Marketing**, launched in 2006 to represent elite footballers across Europe—including players from powerhouse national teams like Brazil and Portugal.


In addition to his work in player representation, Leonardo is the **Chairman of GAMA Sociedade Anônima do Futebol** in Brasília and actively consults on innovative NFT and Web3 strategies for sports organizations through **Shirtum®**. His career sits at the intersection of sports, business, and technology—where he continues to champion athlete empowerment, education, and long-term career vision.


“The game may end, but your opportunity to make impact is just getting started.”



Connect with Leonardo Scheinkman:


💼 LinkedIn: Leonardo Scheinkman


🌐 Triumph Sports Foundation: triumphsportsfoundation.org


📸 Instagram: @triumphsportsfoundation


---


🔗 Connect with Alumni Direct:


At Alumni Direct, we help athletes and alumni build a life beyond the jersey**. Whether you’re launching a company, shifting careers, or just looking for connection—you’ll find a trusted community here that understands your journey.


📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)


💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)


📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)


The next chapter starts with the right people in your corner.


---



#AthletesToEntrepreneurs #LeonardoScheinkman #TriumphSports #LifeAfterSports #AthleteMindset #StudentAthletes #NILEducation #AthleteTransition #MentorshipMatters #PurposeDrivenBusiness #SportsPhilanthropy #YouAreMoreThanAnAthlete #BusinessAfterBall #AlumniDirect #SoccerToStartup

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3 months ago
32 minutes 41 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former Taekwondo Champion To Co-Founder of ROOK | Marco Benitez

In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Marco Benitez—a former Taekwondo national champion turned biomedical engineer, health tech innovator, and co-founder of ROOK. From the dojang to data, Marco’s journey is all about using technology to unlock healthier, more empowered lives.


---

Rob and Marco dive deep into the challenges athletes face when transitioning out of sports and how the skills honed in competition—discipline, consistency, and resilience—can fuel business success. Marco shares how his experience in martial arts shaped his mindset and ultimately led him to major roles at Roche and Novartis, before stepping into entrepreneurship to solve one of the biggest problems in health tech: fragmented health data.


Today, Marco is the Co-Founder of ROOK, a powerful API platform that helps health and insurance companies make sense of real-time fitness and health data. What started as a wearable tech project has grown into an industry-leading solution used by major players across healthcare. And at the core of it all is Marco’s mission: to make health data accessible, accurate, and actionable for everyone.


Whether you're an athlete planning your next chapter, a tech-minded innovator, or someone passionate about wellness, this episode will open your eyes to what’s possible when you combine athletic mindset with purposeful innovation.


🔑 Key Takeaways:


Sports Build the Foundation: Discipline and consistency drive success in any field.

- Martial Arts Molded the Entrepreneur**: Taekwondo taught Marco resilience, humility, and focus.

- Transitioning is Tough—but Powerful**: Identity shifts are real, but they open new doors.

- ROOK is Transforming Health Tech**: From wearables to a robust data API, it’s making health smarter.

- Data is Power—When It’s Accessible**: Standardizing fitness and health data empowers users.

- **Start Networking Early**: Build your tribe while you’re still competing.

- **NIL Gaps Still Exist**: Especially in sports like Taekwondo—more awareness is needed.

- **Tech + Purpose = Impact**: ROOK is a case study in mission-driven innovation.

- **Athletes are Built for Business**: The mindset translates—you just need the right tools.

- **Never Stop Building**: The journey doesn’t end after sports—it evolves.


---

About Marco Benitez:


Marco Benitez is a former national Taekwondo champion turned **biomedical engineer and entrepreneur**, with a career at the crossroads of health, sports, and technology. After leadership roles at **Roche and Novartis**, Marco co-founded **ROOK**, a company focused on making real-time health and fitness data accessible through its powerful API platform. Today, ROOK powers solutions across healthcare and insurance sectors—all built on Marco’s mission to **empower healthier lives through better data**.


“I’m still competing—just on a different playing field.”


Connect with Marco Benitez:


💼 LinkedIn: [Marco Benitez](https://www.linkedin.com/in/marcobzg/)


🌐 ROOK: [tryrook.io](https://www.linkedin.com/company/tryrookio/?viewAsMember=true)


---


🔗 Connect with Alumni Direct:


At Alumni Direct, we’re creating a better way for athletes and alumni to **connect, grow, and thrive beyond the game**. Whether you’re exploring new career paths, building a business, or just looking to expand your network—we’re here to support the next step in your journey.


📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)


💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)


📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)


**You’ve already built the mindset—now let’s build the mission.**


---


#AthletesToEntrepreneurs #MarcoBenitez #ROOKHealth #LifeAfterSports #AthleteEntrepreneur #HealthTech #SportsScience #AthleteTransition #YouAreMoreThanAnAthlete #DataDrivenHealth #AlumniDirect #AthletesInTech #MartialArtsToBusiness #TryROOK

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3 months ago
39 minutes 53 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Football Player To Founder of Friends Wealth Management | John Fremont- Smith

In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with John Fremont Smith—a former Boston University football standout turned financial leader and founder of Friends Wealth Management. From the locker room to Wall Street and now the world of NIL, John’s journey is all about building systems that truly support athletes—on and off the field.This isn't about John—it’s about the *mission*. As the **first Fiduciary in the NIL universe**, John and his team are committed, by law and by purpose, to acting in the *best interest of athletes*. With deep concern over the potential fallout from the NCAA vs. House ruling—especially for women and Olympic athletes—FRNIL was built to offer a sustainable financial path forward. Their approach? A community-driven investment strategy that aims to preserve scholarships, protect opportunity, and uplift the next generation of athletic talent.Whether you’re currently competing or have already stepped away from the game, this episode is filled with insight and inspiration on how to take control of your financial future and leverage your athletic background to thrive. Key Takeaways:- Sports Teach You More Than You Think: Discipline, focus, and resilience translate far beyond the game.- Your Injury Isn't the End: It could be the beginning of your next mission.- Athletes Deserve Better Financial Systems: Built around mentorship, not sales.- FRNIL is a Game-Changer: Especially for women’s and Olympic sports.- Financial Literacy is Your Power Tool: Learn it early, live it always.- Mentorship Matters: Surround yourself with those who’ve walked the path.- 85% of NFL Athletes Go Broke—Let’s Change That: The right support makes all the difference.- Networking is a Superpower**: Build your tribe while you're still playing.- AI + Purpose = The Future of Athlete Investing: Tech can help find and fuel athletic potential.- Athletes Supporting Athletes is the Way Forward: Together, we rise.---About John Fremont Smith:John Fremont Smith is a former Boston University football player who played on an undefeated championship team before a career-ending injury led him to pivot into finance. With over 25 years of experience as a licensed financial advisor, John is the **Founder of Friends Wealth Management** and Portfolio Manager of the First Revolutionary NIL Fund (FRNIL)**. His work centers on helping athletes transition successfully out of sports, gain financial literacy, and access investment strategies that build long-term wealth. John’s mission is clear: **support athletes through fiduciary-first financial guidance and empower them to thrive in life after the game**. “Let’s not make this about me—the mission is about the athlete.” Connect with John Fremont Smith:🌐 Website: [friendswealthmanagement.com](https://friendswealthmanagement.com/)💼 LinkedIn: [John Fremont Smith](http://linkedin.com/in/johnfremont-smith)📘 Facebook: [Friends Wealth Management](https://www.facebook.com/share/16Z2UyD2cy/?mibextid=wwXIfr)🔗 Connect with Alumni Direct:At **Alumni Direct**, we believe athletes deserve a platform that empowers their future beyond sports. Whether it’s networking, mentorship, or tools to grow your brand or business—we’re here to support the journey.📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)You’ve got the mindset. Now let’s build the life to match.**#AthletesToEntrepreneurs #JohnFremontSmith #FriendsWealthManagement #FRNIL #LifeAfterSports #NILReady #AthleteTransition #FinancialLiteracyForAthletes #YouAreMoreThanAnAthlete #AthletesSupportingAthletes #FromTheLockerRoomToTheBoardRoom #AlumniDirect

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3 months ago
46 minutes 30 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Baseball Player to Co-Founder of Success Beyond Game Day | Ryan Schachtner

In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Ryan Schachtner—a former college baseball player who transformed a career-ending injury and a tough academic journey into a mission-driven life of impact. Today, Ryan is the Co-Founder of Success Beyond Game Day, where he helps athletes and coaches at all levels navigate the transition out of sports and into thriving careers.


---


Rob and Ryan explore what it really takes to build a meaningful life after sports. From leveraging the inner drive developed through athletics to overcoming self-doubt and a lack of direction, Ryan shares real, actionable insights for current and former athletes looking to take control of their future.


The conversation hits on the power of alumni engagement, the importance of early preparation, and how NIL is creating new opportunities to build skills *before* athletes hang up the jersey. Ryan also discusses why career development and financial literacy should be embedded into the athletic experience—and how he’s helping schools make that a reality.


Whether you're still competing or trying to figure out your next chapter, Ryan’s journey is a powerful reminder that your best days don’t have to be behind you.


---


🔑 Key Takeaways:


- There Is Life After Sports: You just need the right mindset and tools.

- Your Story Isn't Over: Setbacks like injuries or poor academics don’t define you.

- Leverage Your Athlete Mindset: Discipline, grit, and confidence open doors.

- NIL = Real-Life Training: Use it as a stepping stone to learn business skills.

- Start While You're Still Playing: Don’t wait until the game is over to plan your future.

- Financial Literacy is a Must: Money management is just as critical as physical training.

- Alumni Can Be Your Network Advantage: Don’t overlook those who’ve walked your path.

- Work Ethic Beats Resume: In the real world, hustle matters more than GPA.

- Build Relationships Beyond Your Sport: Athletes supporting athletes is powerful.

- There Are Resources Out There: Like Success Beyond Game Day—built just for athletes.


---


About Ryan Schachtner:


**Ryan Schachtner** is a former college baseball player whose career was cut short by a shoulder injury. After overcoming a rocky academic past, he went on to build a successful financial planning firm focused on helping athletes rebuild their finances. He’s a best-selling author in the finance space and the Co-Founder of **Success Beyond Game Day**, a groundbreaking platform that helps athletes and coaches with talent development, career planning, and real-life readiness. Ryan’s mission is simple: equip athletes with everything they need to succeed beyond the scoreboard.


---


Connect with Ryan Schachtner:


📸 Instagram: [@ryansbgd](https://www.instagram.com/ryansbgd)


🐦 X/Twitter: @ryansbgd


💼 LinkedIn: [Ryan Schachtner](https://www.linkedin.com/in/ryanschachtner)


---


🔗 Connect with Alumni Direct:


At Alumni Direct, we believe athletes deserve a platform that empowers their future beyond sports. Whether it’s networking, mentorship, or tools to grow your brand or business—we’re here to support the journey.


📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)


💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)


📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)


You’ve got the mindset. Now let’s build the life to match.


#AthletesToEntrepreneurs #RyanSchachtner #SuccessBeyondGameDay #LifeAfterSports #AthleteTransition #NILReady #BuiltForMore #FinancialLiteracyForAthletes #AlumniDirect #YouAreMoreThanAnAthlete #AthletesSupportingAthletes

Show more...
4 months ago
31 minutes 30 seconds

Athletes to Entrepreneurs: The Alumni Journey
Former College Basketball Player & Gym Owner, To Co-Founder of LASSO Framework | Sherman Merricks

In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Sherman Merricks—a former college basketball player who made an incredible transition from gym owner to Co-Founder of LASSO Framework, a game-changing agency helping fitness businesses master marketing and sales.


---


Rob and Sherman dive into the athlete transition experience—from navigating life after the final whistle to using the discipline learned in sports to build a sustainable business. Sherman shares how the lack of formal support after college inspired him to forge his own path, and how mentorship and alumni connections can create powerful opportunities.


They explore how the skills athletes bring to the table—resilience, focus, and consistency—are exactly what’s needed to succeed in entrepreneurship. Sherman also shares valuable insights into why marketing is the missing link for so many gym owners, and how helping others succeed in business can lead to healthier, stronger communities.


Whether you're still competing or already building your legacy, Sherman’s journey is packed with insight and inspiration for your next chapter.


---

🔑 Key Takeaways:

- Athletics Build a Business Mindset**: The same grit and consistency translate directly.

- Networking Changes Everything**: Build relationships early—especially while you’re still playing.

- Alumni Can Be Your Secret Weapon**: Mentorship and shared experiences open doors.

- There’s No Manual for the Transition**: But there *is* a way forward with the right tools.

- Start Young, Start Bold**: Taking risks earlier in life can lead to big rewards.

- Marketing Is Non-Negotiable**: Especially in industries like fitness where competition is fierce.

- Your Business Can Fuel Your Community**: A thriving gym means healthier people around you.

- Sales Systems Matter**: Without a process, it’s hard to grow.

- Entrepreneurship Is a Sport**: Show up with the same energy and commitment.

- Mentorship is Multiplication**: Help others while continuing to grow yourself.


---

About Sherman Merricks:


**Sherman Merricks** is the Co-Founder of **LASSO Framework**, a top-tier agency transforming how gym owners approach sales and marketing across North America. After building a successful CrossFit gym and mentoring hundreds of fitness professionals, Sherman now empowers entrepreneurs to scale with clarity, confidence, and community. His athlete roots continue to shape how he leads, coaches, and creates impact.


---


Connect with Sherman Merricks:

🌐 Website: [LASSOFramework.com](https://lassoframework.com/)


IG-shermanmerricks5


Linkedin-https://www.linkedin.com/in/dynastycrossfit/


FB-https://www.facebook.com/sherman.merricks


---


🔗 Connect with Alumni Direct:


At **Alumni Direct**, we believe athletes deserve a platform that empowers their future beyond sports. Whether it’s networking, mentorship, or tools to grow your brand or business—we’re here to support the journey.


📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)


💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)


📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)


You’ve got the mindset. Now let’s build the life to match.**


#AthletesToEntrepreneurs #ShermanMerricks #LifeAfterSports #GymOwnership #FitnessEntrepreneurs #AthleteTransition #LASSOFramework #MarketingMatters #NetworkingWorks #BuiltForMore #AlumniDirect #YouAreMoreThanAnAthlete

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4 months ago
36 minutes

Athletes to Entrepreneurs: The Alumni Journey
Former College Football Player To Entrepreneur and Brand Builder | David Weeks

In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with David Weeks—a former college football player who made a dynamic leap from the field to the food industry as a successful entrepreneur. David opens up about how his athletic journey shaped his mindset and how he used the skills he learned on the gridiron to build a thriving career in business.


---


Rob and David dive deep into the realities of athlete transition—exploring everything from the value of multi-sport participation growing up to the emotional challenges athletes face when stepping away from their sport. David shares how networking, mentorship, and continuous learning helped him evolve, and how giving back through connection can be just as rewarding as personal success.


They also tackle the importance of **financial literacy**—especially in today’s NIL era—and discuss why hiring former athletes brings an edge to the business world. Whether you’re still competing or already on your next chapter, David’s story is packed with wisdom, heart, and practical tips to guide your journey.


---


Key Takeaways:


- Athletic Discipline Translates to Business: Use the mindset you developed in sports.

- Multi-Sport Backgrounds Build Versatility: Early exposure to different sports enhances adaptability.

- Transitions Can Be Tough: But with the right support and direction, they’re also full of opportunity.

- Financial Literacy Is Non-Negotiable: Especially in the NIL era.

- Networking Opens Doors: It’s not just who you know—but who knows you.

- Alumni Are a Powerhouse Resource: Don’t overlook their role in your journey.

- Mentorship Creates Momentum: Surround yourself with those who’ve walked the path.

- Failures Are Lessons: Every setback has value if you’re willing to learn.

- Athletes Make Great Hires: Resilience, drive, and leadership are built on the field.

- Your Lifestyle Fuels Success: Health and wellness matter in every stage of life.


---


About David Weeks:


**David Weeks** is a former college football athlete who channeled his competitive edge into the food industry as an entrepreneur and brand builder. With a deep belief in continuous education, healthy living, and helping others, David brings the athlete’s mindset into everything he does—whether it’s in business, networking, or mentorship.


---


Connect with David Weeks:


Stay tuned—social media links and ways to connect with David will be added soon!


---


### 🔗 Connect with Alumni Direct:


At **Alumni Direct**, we empower athletes like David—and like you—to thrive beyond the game through connections, tools, and a supportive community built for your next chapter.


📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)


💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)


📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)


**You were built for more than the game. Let’s unlock that next level together.**


#AthletesToEntrepreneurs #DavidWeeks #LifeAfterSports #NIL #AlumniSupport #AthleteTransition #FoodIndustry #YouAreMoreThanAnAthlete #NetworkingMatters #AthleteEntrepreneurs #PurposeDrivenLeadership #AlumniDirect

Show more...
4 months ago
39 minutes 25 seconds

Athletes to Entrepreneurs: The Alumni Journey
'Athletes to Entrepreneurs: The Alumni Journey' is a podcast where we speak with former college and professional athletes from all over the world as they share the joys, successes, failures and lessons on their entrepreneurial journey. Key topics include transitioning out of sports and teaching athletes that there is life after sports. Hosted by Rob Finkelstein of Alumni Direct, one of the top networks for alumni worldwide.