In this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Luke Melms—former collegiate baseball player turned Managing Director at Firm Foundation Family Wealth—to talk about the power of process over outcome, and how athletes can harness that same mentality when stepping into business leadership.
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Luke opens up about his journey from the diamond to the world of finance, and how staying committed to the process has led to deeper purpose and performance. He shares why it’s crucial for athletes to plan beyond the playing field, and how intentional networking, wise counsel, and long-term vision create success in life after sports.
Now, as a financial educator and soon-to-be author of *Go For More*, Luke is empowering athletes and entrepreneurs to steward their lives, wealth, and mindset with clarity and conviction. His story is a blueprint for anyone wondering *“What’s next?”* after the final whistle.
Whether you’re building a business, managing your money, or just rethinking your purpose—this conversation will light a fire.
Key Takeaways:
- The Process Over the Prize**: Winning happens when you commit to the process—not just the scoreboard.
- Transitions Are Inevitable—Be Ready: Start preparing before the game ends.
- Network with Intention: Relationships are capital. Treat them that way.
- You Don’t Need All the Answers—Just the Next Step
- Financial Literacy Is an Athlete’s Superpower
- Play the Long Game: Patience and perspective separate the good from the great.
- Your Identity Isn’t Tied to a Jersey: You are more than your sport.
- Lead with Service, Not Ego
- “Go For More” Isn’t Just a Book—It’s a Mindset
- Surround Yourself With the Right Team—On and Off the Field
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About Luke Melms:
Luke Melms is a former college baseball player who has successfully transitioned into the world of finance as the Managing Director of Firm Foundation Family Wealth. Through his work, Luke helps families and entrepreneurs build clarity around their financial future—focusing on stewardship, long-term planning, and purpose-aligned wealth.
He’s also the author of the upcoming book *Go for More*, which guides athletes in turning their discipline into real-world impact. Luke’s mission is simple: Help others unlock success that lasts longer than the box scores.
“I realized that chasing success was never the answer. Living on purpose is.”
Connect with Luke Melms:
💼 LinkedIn: [Luke Melms](https://www.linkedin.com/in/luke-melms-34ab0551/)
🌐 Website: Firm Foundation Family Wealth
📘 Book (Coming Soon): *Go for More*
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🤝 Connect with Alumni Direct:
At Alumni Direct, we help athletes and alumni build a life beyond the jersey. Whether you're navigating a career change, launching a business, or seeking genuine community—our platform is built to support your transition.
📸 Instagram: [@AlumniDirect](https://www.instagram.com/alumnidirect)
💼 LinkedIn: [Alumni Direct](https://www.linkedin.com/company/alumnidirect)
📘 Facebook: [Alumni Direct](https://www.facebook.com/alumnidirect)
Join a network that knows the game—and what comes next.