In this week’s episode, we unpack how the buying landscape has shifted—today’s prospects aren’t impulse-clicking; they’re investigating. If you feel like leads go cold faster than they used to, this episode is your playbook for slowing down, leaning in, and nurturing trust at every step. We cover: Why Buyers Became InvestigatorsThe rise of social proof, endless options, and “analysis paralysis”How two years of oversaturated marketing taught prospects to pause and researchThe New Trust Timelin...