In this week’s episode, we unpack how the buying landscape has shifted—today’s prospects aren’t impulse-clicking; they’re investigating. If you feel like leads go cold faster than they used to, this episode is your playbook for slowing down, leaning in, and nurturing trust at every step. We cover: Why Buyers Became InvestigatorsThe rise of social proof, endless options, and “analysis paralysis”How two years of oversaturated marketing taught prospects to pause and researchThe New Trust Timelin...
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In this week’s episode, we unpack how the buying landscape has shifted—today’s prospects aren’t impulse-clicking; they’re investigating. If you feel like leads go cold faster than they used to, this episode is your playbook for slowing down, leaning in, and nurturing trust at every step. We cover: Why Buyers Became InvestigatorsThe rise of social proof, endless options, and “analysis paralysis”How two years of oversaturated marketing taught prospects to pause and researchThe New Trust Timelin...
The Era of the Investigator: Nurturing Today’s Slow Burn Buyers
Are we allowed to say that?
33 minutes
2 weeks ago
The Era of the Investigator: Nurturing Today’s Slow Burn Buyers
In this week’s episode, we unpack how the buying landscape has shifted—today’s prospects aren’t impulse-clicking; they’re investigating. If you feel like leads go cold faster than they used to, this episode is your playbook for slowing down, leaning in, and nurturing trust at every step. We cover: Why Buyers Became InvestigatorsThe rise of social proof, endless options, and “analysis paralysis”How two years of oversaturated marketing taught prospects to pause and researchThe New Trust Timelin...
Are we allowed to say that?
In this week’s episode, we unpack how the buying landscape has shifted—today’s prospects aren’t impulse-clicking; they’re investigating. If you feel like leads go cold faster than they used to, this episode is your playbook for slowing down, leaning in, and nurturing trust at every step. We cover: Why Buyers Became InvestigatorsThe rise of social proof, endless options, and “analysis paralysis”How two years of oversaturated marketing taught prospects to pause and researchThe New Trust Timelin...
