Having worked for global companies that are household names, customer experience expert Jordan Rice knows a thing or two about how to please customers with forward-thinking in-store experiences. His methodical approach to customer delight and leading teams is what has allowed him to achieve so much in his career. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Jordan about the keys to his success, focusing on the head / heart / hand of customers, and how focusing on the health of your employee team is how you guarantee retail success.In this episode, we cover:0:00:00 Introduction0:03:00 What is Customer Experience really?0:05:27 The Head, Heart, and Hand Framework0:12:54 Defining your company's unique value proposition0:17:31 Price-driven VS value-driven brands0:20:50 Failing to offer what customers want0:25:30 Launching products externally AND internally0:28:19 Data VS Intuition in business decisions 0:32:49 Using data to chart new strategies0:38:16 The key to retail success0:40:33 Digital meets physical store experience0:44:05 Focusing on store associates to win0:49:25 Getting customer feedback before major decisions0:52:55 Lessons learned as a people leader1:00:03 Teaching others to teach themselves1:04:41 Realities of being in leadership1:12:33 Closing thoughts1:14:57 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

How do you grow sales for billion-dollar companies? That's what sales, marketing, and corporate positioning expert Brandon de Vries does for a living. Brandon helps generate top-line revenue strategies that help household names and industry-leading corporate brands scale their business further. In this episode of the Amplifyr Podcast, host Aidan Hennebry extracts from Brandon some of the best strategies, best practices, case studies, mistakes, and opportunities available for businesses--whether you're a global brand or startup in your parents' basement. In this episode, we cover:00:00:00 Intro & Background00:06:45 What does "Top Line Revenue Growth" mean?00:13:00 Cost = Science, Data = Art00:19:39 Genuine buy-in from corporate teams00:23:22 CRMs & an aging workforce00:25:57 Corporate leadership embracing change00:34:30 Risk tolerance as a corporation grows00:39:01 Consumer- VS corporate-driven companies00:42:18 Customer centricity00:46:15 How to start segmenting your audience00:50:33 Maximizing sales margin & market dominance00:58:47 Premium VS economical brands01:03:34 Selling to your competitors01:06:42 Changing perceptions of product & brand01:13:51 Segmenting as a core function of business01:16:21 Evolving markets & corporate growth01:25:09 Formula 1's 2025 season & growth01:31:00 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

Christian Bender took over his parents' business JCB & Sons that began in 1988. Known province-wide for their dedication to craftsmanship on every job, Christian has continued forging the JCB legacy with their work as licensed carpenters and general contractors. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Christian about all the ups, downs, and in betweens of sales, marketing, and running a business as a professional tradesperson.Here's what we cover in this episode:00:00 Intro04:48 Taking over the family business08:07 Getting deals in writing10:45 Being known as a quality-driven brand13:43 Working within a client's budget, not charging up to it19:57 How much to invest in a relationship before being paid22:00 Trusting a professional to be integral27:41 Using AI as a marketing & business tool41:05 Pushing technology to CYA43:04 Highest ROI marketing channels for JCB & Sons48:01 Social media usage as a contractor1:01:34 Hiring a professional & letting them do their job1:03:34 How to bargain with your customers (& when not to)1:07:43 Challenging conversations with customers1:11:47 Parting ways with a customer1:16:10 Thinking about legacy & future generation impact1:18:51 Christian's son Gabriel's filmmaking career1:20:02 Previous generation impact on us1:24:47 Get out there and start something1:27:30 OutroBe sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signupIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

Switching from a long & tenured teaching career to that of a financial professional selling life insurance, investments, RRSPs, RESPs, and more is no joke. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Calvin Van Harten as he navigates this change in occupation and learns the ropes of sales, marketing, and customer service as your own small business owner.Here's what we cover in this episode:00:00 Intro05:11 Digging into what clients really want08:55 Building authentic trust with new clients12:57 Why someone would choose you over the competition16:46 Helping clients out of bad situations23:22 Integrity & turning away clients you can't help33:36 How the market impacts your business (& customers)38:48 How to help resistant & anxious clients41:37 Helping clients balance short & long term goals46:37 Helping clients who've "missed the boat"50:34 Taking a personal approach to marketing yourself56:40 Social media for Financial Professionals1:02:20 The heart behind the business1:07:43 OutroBe sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signupIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

If you want to succeed as a wedding photographer & videographer, you've got to master marketing & sales within your business. In the inaugural edition of the Amplifyr Podcast, host Aidan Hennebry sits down with his wife Leanne Hennebry to discuss their 10 years running Hush Hush Photography & Film; a wedding photography & videography service based out of Hamilton, Ontario.

In this episode, we cover everything:

00:00 Introduction

01:55 History of Hush Hush

04:22 Keys to success in the early days

08:57 Mitigating risk when going full time

14:19 What people misunderstand about self employment

17:52 How to know what to charge

28:05 Becoming a trusted advisor

30:40 Lessons learned from under-pricing ourselves

35:21 Becoming comfortable with selling to clients

41:40 Building trust with clients

50:27 Biggest flops in the business

59:00 Most brilliant marketing thing we did

1:03:38 Running a business as a married couple

1:08:58 Retiring from shooting weddings

1:18:03 Photography in our lives today

1:20:05 Parting wisdom

Be sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signup

If you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available. aidan@amplifyr.ca

Website: amplifyr.ca

Instagram: @amplifyr.ca

LinkedIn: /in/aidanhennebry