How do you grow sales for billion-dollar companies? That's what sales, marketing, and corporate positioning expert Brandon de Vries does for a living. Brandon helps generate top-line revenue strategies that help household names and industry-leading corporate brands scale their business further. In this episode of the Amplifyr Podcast, host Aidan Hennebry extracts from Brandon some of the best strategies, best practices, case studies, mistakes, and opportunities available for businesses--whether you're a global brand or startup in your parents' basement. In this episode, we cover:00:00:00 Intro & Background00:06:45 What does "Top Line Revenue Growth" mean?00:13:00 Cost = Science, Data = Art00:19:39 Genuine buy-in from corporate teams00:23:22 CRMs & an aging workforce00:25:57 Corporate leadership embracing change00:34:30 Risk tolerance as a corporation grows00:39:01 Consumer- VS corporate-driven companies00:42:18 Customer centricity00:46:15 How to start segmenting your audience00:50:33 Maximizing sales margin & market dominance00:58:47 Premium VS economical brands01:03:34 Selling to your competitors01:06:42 Changing perceptions of product & brand01:13:51 Segmenting as a core function of business01:16:21 Evolving markets & corporate growth01:25:09 Formula 1's 2025 season & growth01:31:00 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry