AI-Branding Podcast

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AI-Branding Podcast

Mark de Grasse

19 episodes

2 months ago

In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replacing the human touch, highlighting tools that improve customer insights, manage admin tasks, and empower sales teams. Mike also introduces his book,...

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In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replacing the human touch, highlighting tools that improve customer insights, manage admin tasks, and empower sales teams. Mike also introduces his book,...

Show more...

Episodes (19/19)

AI-Branding Podcast

The Iron Man Sales Approach: Blending AI and Human Skills with Mike Montague | S1, Ep. 21

In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replacing the human touch, highlighting tools that improve customer insights, manage admin tasks, and empower sales teams. Mike also introduces his book,...

4 months ago

32 minutes

AI-Branding Podcast

AI, Authority & Personal Branding: Adam McChesney’s Winning Formula | S1, Ep. 20

In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Adam McChesney, a digital marketing expert who has built multiple seven-figure agencies by mastering personal branding, SEO, and AI-powered strategies. Adam shares his journey from medical device sales to digital marketing success, revealing how he turned his personal brand into a lead-generating machine. They discuss the critical role of authenticity in branding, why AI should be a tool (not a replacement) for bus...

4 months ago

24 minutes

AI-Branding Podcast

Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19

In this episode, Mark de Grasse sits down with Corey Hiben, a branding expert specializing in healthcare businesses. Corey shares his journey from occupational therapist to agency owner, revealing how branding became the most powerful tool for business growth. They discuss the true meaning of branding, why consistency in messaging matters, and how businesses can build strong associations that keep customers coming back. Corey also explains the "niche hourglass" strategy, a unique approach to ...

5 months ago

34 minutes

AI-Branding Podcast

Beyond Automation: How Emotional Intelligence Drives Brand Success with Christene Marie | S1, Ep. 18

In this episode of the AI-Branding Podcast, host Mark De Grasse sits down with Christene Marie, founder of The Knowing Agency, to explore the essential role of emotional intelligence (EQ) in branding and leadership. As AI automates more tasks, Christene highlights why fostering human connection is more critical than ever. They discuss how creativity thrives in authentic, emotionally open spaces and why emotional intelligence can differentiate your brand in a tech-saturated world. Christene al...

5 months ago

39 minutes

AI-Branding Podcast

Automating the Chaos: How A'Tondra Jones Saves 75 Hours a Month with AI | S1, Ep. 17

In this episode of the AI-Branding Podcast, host Mark De Grasse chats with A'Tondra Jones from Perfect Flow Funnels about how AI and automation can radically enhance both business operations and personal well-being. A'Tondra shares her strategies for identifying and automating "robot work" to reclaim time and energy, saving over 75 hours each month. She emphasizes starting with quick wins and leveraging tools like ChatGPT and Cassidy AI for maximum impact. This practical and empowering conver...

5 months ago

27 minutes

AI-Branding Podcast

Human Connection vs. AI: Why Podcasting Still Wins with Dustin Riechmann | S1, Ep. 16

EPISODE SUMMARY: In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Dustin Riechmann, founder of 7-Figure Leap, to explore how podcasting remains a powerful tool for authentic human connection—even in an AI-dominated landscape. Dustin shares insights from his time at Digital Marketer and his talk at the Traffic & Conversion Summit, emphasizing that while AI-generated content is flooding the internet, podcasting still thrives because of its human-to-human connec...

5 months ago

34 minutes

AI-Branding Podcast

Content Creation Meets AI: Jeff Lizik’s Game-Changing Strategies for Marketers | S1, Ep. 15

On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of ...

6 months ago

43 minutes

AI-Branding Podcast

Riches in the Niches: Wyatt Chambers on Building Focused Brands with AI | S1, Ep. 14

In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wyatt Chambers, branding expert and founder of CS Design Studios. The discussion centers on the transformative power of niching down in business, highlighting Wyatt's 17-year journey and his three-year deep dive into specialization. They explore how AI is revolutionizing branding, from personalized content creation to cutting-edge design tools, and discuss the importance of aligning brand culture with business goals. Wya...

6 months ago

38 minutes

AI-Branding Podcast

AI Agents & Future Automation: Gary Henderson on AI, Crypto, & Economic Revolution | S1, Ep. 11

On this episode of the AI-Branding Podcast, host Mark de Grasse dives deep into the transformative power of AI and its convergence with cryptocurrency with guest Gary Henderson of Gary Club. Together, they explore the future of AI-driven economic structures, the emergence of licensed AI agents, and how automation can reshape industries from marketing to personal productivity. Gary shares compelling insights into the evolution of work, envisioning a future where AI not only handles repetitive...

7 months ago

44 minutes

AI-Branding Podcast

Human Connection in the AI Era: Strategies for Marketing & Sales Success w/Christian Banach | S1, Episode 10

In this episode of the AI-Branding Podcast, host Mark de Grasse chats with marketing and sales strategist Christian Banach about the critical role of relationship building in an AI-driven world. As AI tools flood inboxes with automated content, the conversation dives deep into the importance of authenticity, human connection, and brand awareness. Christian shares practical strategies for leveraging AI in ways that enhance, rather than replace, human interaction. Topics include how to ...

7 months ago

31 minutes

AI-Branding Podcast

Unlocking AI for Time Savings: Jonathan Mast’s Practical Tips for Business Owners | Season 1, Episode 9

In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Jonathan Mast, founder of White Beard Strategies, to discuss how AI can drastically enhance business productivity. Jonathan shares his belief that AI is often overcomplicated and outlines practical applications to help business owners save time and reduce stress. He highlights real-world examples of how AI streamlines workflows—from drafting emails to analyzing contracts—allowing teams to focus on more valuable tasks. Jo...

8 months ago

34 minutes

AI-Branding Podcast

The AI Revolution in Learning: Toby Brooks, PHd on Navigating Change at Baylor University

SUMMARY: In this episode of the AI-Branding Podcast, host Mark de Grasse talks with Toby Brooks, professor at Baylor University and host of the Becoming Undone podcast. They dive into how AI is being integrated into higher education, touching on the ethical concerns it raises and how institutions like Baylor are adapting. Toby shares insights on how AI tools, such as Descript and Opus, are reshaping both teaching and content creation, offering practical examples from his classroom and podcast...

9 months ago

32 minutes

AI-Branding Podcast

How Sensory Experiences Drive Brand Loyalty: A Conversation with Etan Polinger | Season 1, Episode 7

SUMMARY In this episode of the AI-Branding Podcast, host Mark de Grasse talks with Etan Polinger of MakesSense.ai and Prosperous Media about the importance of experiential marketing in today’s AI-driven world. Etan shares his expertise on crafting immersive customer experiences, from MedSpa grand openings to high-end biohacking facilities. The conversation touches on why engaging all the senses is key to building trust, loyalty, and an unforgettable brand journey. Whether you're a seasoned ma...

9 months ago

40 minutes

AI-Branding Podcast

From Skepticism to Success: How Jay Vics Sells AI by Showing Results | Season 1, Episode 6

SUMMARY In this episode of the AI-Branding Podcast, host Mark de Grasse chats with Jay Vics, founder of JVI Mobile Marketing, about making AI accessible and marketable. Jay shares his approach to helping clients understand AI by showing real-world applications rather than just explaining concepts. From creating interactive AI tools to hosting monthly webinars, Jay believes in the power of demonstration to convert curiosity into commitment. They also discuss Jay's experiences building AI-drive...

9 months ago

25 minutes

AI-Branding Podcast

Classic Branding Reimagined: Gabriel Vangelatos Revives Mama Jenny's Cheesecakes with AI | AI-Branding Podcast S1, E5

SUMMARY In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Gabriel Vangelatos from Before the Rise to discuss the journey of reviving Mama Jenny's Cheesecakes. Gabriel shares his experiences of launching a cheesecake business that initially failed due to a lack of branding and marketing strategy. Now, with the help of AI branding techniques, he's rebranding and preparing to relaunch with a renewed focus on brand identity and customer experience. This ...

10 months ago

26 minutes

AI-Branding Podcast

AI, Copywriting, & Transformation: Insights from Stephanie Nivinskus | AI-Branding Podcast S1, E4

SUMMARY: In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Stephanie Nivinskus, CEO of Sizzleforce Marketing, to share her journey in marketing and the role AI plays in her current strategies. Stephanie, a 30-year veteran of the industry, discusses her early career, the pivotal moment when she embraced AI tools, and how it transformed her approach to copywriting. Together, Mark and Stephanie explore the future of AI in marketing, how to leverage it for creative efficien...

10 months ago

32 minutes

AI-Branding Podcast

The Future of Websites: Content, AI, & Personalization with Matt Olson | AI-Branding Podcast S1, E3

SUMMARY In this episode of the AI-Branding Podcast, host Mark de Grasse chats with Matt Olson, founder of MGO Studios. They explore the evolving role of websites in branding and marketing, emphasizing the need for businesses to invest in content-rich, community-focused sites. Matt shares his insights on how AI is transforming website development, from creating personalized user experiences to generating vast amounts of content efficiently. They also discuss the importance of maintaining contr...

10 months ago

38 minutes

AI-Branding Podcast

From Startup Struggles to AI Success: Wali Anwaar’s Story | Season 1, Episode 2

SUMMARY In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wali Anwaar, a key partner at AI Branding Academy and the founder of Quantum Growth Accelerator. Wali shares his inspiring journey from a commission-based marketer to a successful digital entrepreneur. He discusses the critical role of AI in scaling his business, the importance of branding, and how the right systems can transform marketing strategies. Wali’s approach to integrating AI with traditional marketing p...

11 months ago

36 minutes

AI-Branding Podcast

Elevate Your Brand with Emotional Avatars: A Chat with Axel Simon | AI-Branding Podcast S1, E1

SUMMARY In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Axel Simon, founder of AS Digital Marketing Solutions, to explore the often overlooked emotional dimension of customer avatars. Axel shares his unique approach to integrating emotional intelligence into marketing strategies, emphasizing the importance of understanding not just the demographics but the deeper emotional drivers of customers. The discussion delves into the practical applications of AI in refin...

11 months ago

38 minutes