What happens when European structure meets American speed in the age of AI? Mark de Grasse sits down with Axel Simon of AS Digital Marketing Solutions to dissect the cultural and operational divides between how businesses in the U.S. and Europe approach branding, automation, and leadership. They dig into why AI alone won’t save broken brands, how content clutter is killing credibility, and why most companies are ignoring their best marketing asset—the founder’s voice. This episode...
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What happens when European structure meets American speed in the age of AI? Mark de Grasse sits down with Axel Simon of AS Digital Marketing Solutions to dissect the cultural and operational divides between how businesses in the U.S. and Europe approach branding, automation, and leadership. They dig into why AI alone won’t save broken brands, how content clutter is killing credibility, and why most companies are ignoring their best marketing asset—the founder’s voice. This episode...
Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19
AI-Branding Podcast
34 minutes
9 months ago
Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19
In this episode, Mark de Grasse sits down with Corey Hiben, a branding expert specializing in healthcare businesses. Corey shares his journey from occupational therapist to agency owner, revealing how branding became the most powerful tool for business growth. They discuss the true meaning of branding, why consistency in messaging matters, and how businesses can build strong associations that keep customers coming back. Corey also explains the "niche hourglass" strategy, a unique approach to ...
AI-Branding Podcast
What happens when European structure meets American speed in the age of AI? Mark de Grasse sits down with Axel Simon of AS Digital Marketing Solutions to dissect the cultural and operational divides between how businesses in the U.S. and Europe approach branding, automation, and leadership. They dig into why AI alone won’t save broken brands, how content clutter is killing credibility, and why most companies are ignoring their best marketing asset—the founder’s voice. This episode...
