What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host Will Francis speaks with Heather O’Shea, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather shares her expertise on consumer insights, research methods, and how brands can better understand their audiences.
She explores how qualitative and quantitative research work together, how AI is transforming the speed of insights, and how neuroscience reveals subconscious behaviors. Heather also discusses shifting consumer values, particularly among Gen Zers, the pitfalls of obsessing over clicks, and why marketers should focus on long-term brand growth. She also reflects on her move from client-side to agency-side research and offers practical advice for marketers looking to get closer to their audiences.
What You'll Learn:
Heather’s Top 3 Tips for Effective Research
Give people space — During research, step back and let conversations flow naturally to reveal unexpected insights
Look past your assumptions — Keep an open mind to discover what you weren’t looking for.
Move beyond clicks — Prioritize meaningful metrics that show true impact and support long-term brand growth
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.
And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!
0:03:38 – What keeps brands up at night: premium, value, and video influence
0:07:09 – Why Gen Z expects brands to take a stand
0:09:32 – Research methods: qualitative, quantitative & mobile ethnographies
0:14:19 – Using neuroscience and immersion to uncover true behavior
0:16:55 – Strengths and drawbacks of qualitative vs. quantitative research
0:21:11 – How AI helps analyze unstructured qualitative data
0:25:50 – Partnering with platforms like Snapchat for trend insights
0:31:42 – Moving from client-side to agency-side research
0:35:16 – Heather’s career lessons & finding the right fit
0:44:14 – The future of market research & role of AI
0:47:40 – Practical tips to better understand your audience
0:50:22 – The one metric Heather would scrap: clicks
Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host Will Francis chats with Terry Payne of Aspire Recruitment and Executive Edge about the findings from Aspire’s recent report on digital marketing salaries across 5 different territories. They get stuck into how the job market has shifted at every level, from the decline in entry-level roles to the boom in senior positions. Terry shares insights on regional hiring trends, salary expectations across markets, and how AI is actually reshaping recruitment. He also gives practical advice for job seekers navigating today’s highly competitive, candidate-driven market.
You can view and download the 2025 Salary Guides on the DMI website. They cover four key regions: the UK, the US, MENA, and APAC.
What You'll Learn:
Top 3 Tips for Job Seekers
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.
And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!
Timestamps & Key Sections
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that last. From the importance of testing ideas early to the realities of startup funding, he explains how marketers and entrepreneurs can think like an entrepreneur to drive meaningful growth.
What You’ll Learn
Top 3 Tips from Faisal
Know your co-founders – Think of it as an “entrepreneurial prenup.” Shared values, commitment levels, and expectations matter more than complementary skills.
Double your marketing budget – Customer acquisition costs are always higher than you think. Planning conservatively helps you build a sustainable business.
Be selective with funding – Not all investment is good investment. Take money from the right sources, not just anyone willing to offer it.
Timestamps & Key Sections
In this episode of the DMI podcast, host Will Francis speaks with Maurice Wheeler, CEO of We Are Family, a specialist agency focused on research, strategy, and creative work for brands that market to children, teens, and families. Maurice shares how his agency helps household-name brands like Nickelodeon, Hasbro, and Moonbug understand rapidly shifting youth trends – from meme culture to Roblox – while staying legally compliant and ethically sound.
This episode digs into how marketing to under-18s must balance creativity with a deep understanding of cognitive development, parental expectations, and platform dynamics. Maurice also explains how his agency conducts global research with thousands of children annually and why “marketing without manipulation” is their north star.
What You’ll Learn:
Why audience insight matters more than ever in youth marketing
How to ethically and legally engage under-18s
The importance of cognitive development in content design
What platforms kids really use – and how
Why screen time post-COVID is evolving again
How to balance messaging across kids, parents, and platforms
Where influencer marketing fits – and where it doesn’t
Why creativity must thrive inside tight guardrails
Top 3 Tips from Maurice:
Talk to kids constantly: Research can't be replaced by reports. Direct conversations reveal the truth.
Learn the rules: Global youth marketing demands obsessive knowledge of local legal and ethical guidelines.
Immerse yourself in their world: Play Roblox, scroll YouTube Shorts, and understand meme culture. You can’t market what you don’t experience.
Timestamps
01:00 – How brands stay in touch with kids’ realities
02:30 – Meme trends, masculinity, and parenting shifts post-COVID
05:15 – How brands act on research and insights
07:44 – The challenge of ethical creativity in marketing to kids
11:30 – Why guardrails make for better creativity
13:49 – Breaking down under-18s into real audience cohorts
16:38 – Running global research with very young children
19:14 – Sharing vs. owning insights: what gets published
20:50 – Developmental personas vs. traditional marketing personas
23:00 – The Venn diagram of kids, parents, and platforms
26:43 – Creating immersive brand experiences in Roblox
30:07 – Influencer marketing and where to draw the line
32:10 – Marketing ethics in YouTube content for kids
34:04 – How Maurice parented with a marketer’s mindset
36:25 – What metrics really matter in this space
39:48 – The rise of co-viewing and why it’s good news
41:55 – Maurice’s early career from Leo Burnett to Disney
47:51 – What’s changed most in 20+ years of marketing
53:39 – AI in research and creativity: risks and realities
59:00 – Maurice’s 3 must-do tips for youth marketers
In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketers today, how companies can start adopting it, and what roles are most impacted.
Dikshant brings deep insights from building Zigment, a platform designed to help brands move from patchwork automations to intelligent, contextual customer journeys — especially in industries with long buying cycles like healthcare, finance, and real estate.
What You’ll Learn:
What agentic AI really is (and what it isn’t)
The difference between traditional automation and AI agents
How agentic AI can help marketers handle unstructured, real-time data
Why personalization over long buying journeys is the killer use case
Where AI fits into customer interactions — and where it doesn’t
Practical advice for marketers looking to experiment with AI
Top 3 Tips from Dikshant
Start small but do start – pick low-risk workflows like unmanned channels to test AI agents.
Keep cold outreach human – use AI only where context is already established.
Don’t try to control every step – let agents figure out the best path to your goal using LLMs.
Timestamps & Key Sections:
00:00 – Intro to agentic AI and why it matters now
02:39 – Dikshant’s journey from a supplements startup to AI-powered sales
05:11 – Why personalization beats automation in complex sales
07:23 – Tackling hallucinations: reliability and transparency of agents
11:58 – The shift from structured to unstructured marketing data
15:30 – Real-time decision-making and customer intent detection
18:12 – Automation vs. agents: what’s the real difference?
21:18 – How Zigment builds agentic customer journeys
24:47 – Why long buying cycles are ideal for AI agents
26:16 – What parts of marketing to keep human
28:08 – Which roles are most at risk of being replaced
29:38 – How to stay relevant as a marketer in the AI era
32:27 – The “duct tape” problem in marketing stacks
35:24 – Why AI is a multiplier, not a workforce reducer
38:28 – How to start: small, smart use cases and tools to try
40:19 – Sneak peek: Zigment’s upcoming agent builder platform
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies emerging tools like AI agents, custom GPTs, and reasoning engines, and shares why marketers need to lead AI strategy rather than passively adopt it. He also offers great advice for how marketers can make the most of AI at junior, middle, and senior levels of a career.Jim's Top 3 Tips
Timestamps
00:00 – Intro & State of Marketing Today
01:08 – The AI Adoption Curve
03:30 – How AI Is Actually Used Today
05:01 – 4 Common Approaches to AI in Enterprises
08:42 – Creating an AI Strategy in Marketing
10:27 – Understanding AI Agents vs. Assistants
13:27 – What Marketers Should (and Shouldn’t) Focus On
16:15 – The Human Side of Marketing & Creativity
20:12 – AI-Generated Ads & the NBCU-Waymark Deal
24:33 – “We’re an AI-first company”: Why Leaders Say This
27:02 – How AI Will Affect Marketing Jobs
32:31 – Career Advice by Level
36:12 – What’s New in The AI Marketing Canvas (2nd Edition)
40:17 – How Jim Used AI to Build His Course
45:02 – Reframing AI as a Reasoning Engine, Not a Chatbot
46:12 – Job Hunting with AI
48:33 – Where to Upskill in AI for Marketing
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host Will Francis chats with Ben Kaluza, a former Twitch ad ops professional turned full-time content creator. Ben shares his candid journey into content creation—from gaming streams and OBS tutorials to building a trusted multi-platform presence across TikTok, YouTube, and LinkedIn.
Ben gets into what creators really need to succeed, how to balance authenticity with monetization, and how marketers can partner with them successfully. With honest takes on influencer compensation, content production, and building trust in a noisy digital space, this episode is a must-listen for anyone working with—or aspiring to become—a creator today.
Listen to Part 1 with Sarah Adam who directs the B2B influencer marketing team at Wix Studio.
Ben's top 3 tips for content creators:
Ben's top 3 tips for marketers:
Timestamps:
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.
In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today’s creator economy.
Key tips from Sarah:
Timestamps:
00:00 – Introduction to Sarah Adam and her role at Wix
02:27 – What is Wix Studio and how it differs from classic Wix
04:10 – The branding challenge: shifting from B2C to B2B
07:21 – Why influencer marketing is a long-term game
08:36 – Metrics that matter: brand awareness vs. acquisition
10:24 – Choosing the right platforms based on marketing goals
13:00 – How to budget and benchmark for influencer campaigns
18:14 – Finding the right influencers: tools vs. organic discovery
22:28 – The rise of B2B influencer marketing on LinkedIn
29:40 – Platform breakdown: what each one does best
35:51 – Reposting and ad usage of influencer content
40:49 – Advice for aspiring full-time creators
47:11 – Sarah’s career journey and advice to her younger self
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, not companies, at the heart of everything. From building trust to leveraging networks over traditional channels, Mark offers plenty of insights that challenge the status quo and equip marketers to thrive in a rapidly changing landscape.
Mark's top 3 insights:
Focus on People-First GTM built around relationships, storytelling, and partnerships.
Build an owned audience through value-led content and free tools, not just blog posts.
Prioritize network leverage over channels: think people, places, and brands as your new marketing reach.
Timestamps
0:00:25 – What is People-First Go-To-Market (GTM)?
0:03:02 – Common challenges: Positioning and Ideal Customer Profiles
0:06:54 – The importance of ecosystems and partnerships
0:09:47 – Distribution leverage and marketing in noisy environments
0:12:31 – Channels vs. Networks: A mindset shift
0:18:24 – The role of AI in GTM strategy and marketing careers0:23:56 – Why build a community? The power of owned audiences
0:27:58 – Using free tools to deliver value and collect data0:34:00 – Real-world client scenarios and solutions Tack provides
0:36:38 – The over-reliance on paid media and what to do instead
0:41:23 – What product metrics reveal about GTM effectiveness
0:42:27 – Mark’s GTM checklist: ICPs, messaging, networks
0:45:45 – Career reflections and advice for marketers-----------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
In this episode of the DMI podcast, host Will Francis speaks with Laura Costello, Head of Sustainability and Planet Services at youth agency Thinkhouse, as well as Ireland lead at Purpose Disruptors. Starting with having Ben & Jerry's as her first client, Laura shares her deep understanding of how marketers can embrace sustainability, avoid greenwashing, and build authentic connections with, especially, younger audiences. She explores what B Corp really means, how brands can shift from consumer focus to community impact, and why storytelling is key to driving meaningful change.
Laura’s top 3 tips:
1. Sustainability starts with long-term thinking
2. Storytelling should focus on values, not just products
3. Avoid greenwashing by collaborating with other teams, including legal
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Resources
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Timestamps
0:00:51 – What Laura is working on now
0:03:51 – The meaning and challenges of B Corp certification
0:08:30 – Why youth and sustainability are deeply connected
0:11:26 – Embedding sustainability without tokenism
0:15:30 – Changing consumer expectations and community building
0:22:45 – Creative global campaigns that make an impact
0:31:54 – Using social media to promote long-term behavior change
0:36:06 – Making climate storytelling specific and relatable
0:40:53 – Where to start with sustainability in your business
0:44:56 – How to measure effectiveness and real impact
0:47:25 – The future of responsible consumption marketing
0:50:26 – Laura’s career path into climate communications
0:52:30 – Lessons learned from the front lines of sustainable marketing
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.
Elizabeth's top 3 tips:
1. Focus on sponsored products
2. Understand and master bid management
3. Fit your products to the right relevancy
Timestamps
0:00:51 - What are Amazon Ads?
0:02:13 - Where do Amazon Ads Appear?
0:03:59 - How are Amazon Ads Unique?
0:10:24 - Order Velocity, Conversions, and Relevancy
0:13:38 - Trend Watching and Product Differentiation
0:23:48 - The Impact of TikTok Shop on Amazon
0:31:47 - The Perception of Amazon-Centric Businesses
0:38:04 - Scaling with Amazon Ads, with metrics like TACOS
0:43:48 - The Interplay of Ads and Organic Growth
0:49:25 - Consumer Behaviour and Search Specificity
0:55:54 - Top Three Tips for Amazon Advertising Beginners
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically.
She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead.
0:01:08 - Defining true community in social media
0:13:11 - Changes in social media community building over the past decade
0:22:19 - Examples of successful community building (Cleats Club, Lululemon)
0:32:52 - Top 5 tips for building a community
"It's not that we want to connect, it's that we need to connect. We want to be understood."
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
How can marketers use data effectively without getting completely lost in the numbers?
In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood.
Eli also shares his founder journey, from launching Datos during the pandemic to its acquisition by Semrush in 2023. Datos is also the provider of data to SparkToro, run by Rand Fishkin who came on the podcast during 2024.
What you'll learn:
Eli also shares insights on the future of data privacy, why marketers should think beyond last-click attribution, and how AI is reshaping both creativity and analytics in marketing.
00:06 – Introduction
00:40 – What is Datos and how does it use clickstream data?
03:08 – Understanding consumer behavior through anonymized data
06:17 – The challenge of marketing attribution and nonlinear journeys
10:36 – Why correlation matters as much as causation
14:01 – The biggest surprises marketers discover in their data
19:21 – Data vs. creative decision-making in marketing
24:04 – AI’s impact on both data analysis and creative work
35:54 – Eli’s founder journey and the early days of Datos
41:23 – From startup to acquisition: Lessons in scaling a business
45:41 – Advice for marketers: Using data effectively without over-relying on it
49:55 – Where to find Eli online
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional?
In this episode of the DMI podcast, host Will Francis sits down with Peter Murphy Lewis of StrategicPete.com and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for a wide range of industries, including software, finance, media, and even zoos.
🔹 What you’ll learn:
Peter also talks about the power of vulnerability in leadership, his intern-to-MVP framework, and why he believes AI is an opportunity, not a threat.
Check out Peter's documentary on YouTube - People Worth Caring About
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
In this second episode of our trends insights for 2025, host Will Francis introduces the ideas and tips brought to bear in the DMI's trends webinar held on December 2024.
We talked to lots of other experts about their predictions for this year, and you can listen to them in Part 1 here.
In this episode:
Alison Battisby of Avocado Social discusses key social media trends, from Bluesky to EGC to customer collaboration.
Clark Boyd of Novela considers the state of paid search and Performance Max and how we'll see a lot more of AI agents.
Luke O'Leary of Neil Patel Digital look at AI search and content reveals research on attitudes to AI vs human-generated content. He also joins Will to answer questions on the fly during the webinar Q&A.
------------------------- Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. -------------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.
New year = new predictions for the world of digital marketing!
The DMI's podcast host Will Francis talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025.
We have so many amazing insights to share, so we've broken this podcast into two episodes! Catch episode 2 here.
------------------------ Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. ------------------------- In this first episode, Will hears a range of thoughts of the opportunities and challenges coming up.
Jim Lecinski, Professor of Marketing at Northwestern-Kellogg, sees AI shifting from productivity improvements to enabling transformative business growth, customer data platforms (CDPs) becoming more cloud-native and AI-powered, and marketers needing to prepare for Gen Alpha.
-- Check out our January 22 webinar on Youth Marketing. -- Nikki Lindgren, founder of agency Pennock, sees community engagement and alignment with brand values becoming crucial for beauty & lifestyle brands, increased use of machine learning-based marketing campaigns, and growth in fractional CMO/marketing director roles to support emerging brands.
-- Listen to our full episode with Nikki Lindgren on DTC Marketing --
Brian Corish, founder of Elemental AI, isn't the only person to talk about the rise of AI agents that can autonomously execute marketing tasks and workflows . He also sees the need for marketers to develop more holistic, creative, and cross-functional skills to deal with the changing landscape.
Fractional CMO and documentarian Peter Murphy Lewis sees LinkedIn organic content and newsletters as highly effective marketing tactics, the leveraging of LinkedIn automation tools to connect with prospects, and webinars remaining a powerful top-to-bottom of funnel marketing strategy. You'll hear more from Peter in an upcoming episode.
Mischa McInerney, CMO of the DMI says soft skills are even more critical as AI becomes more pervasive, while companies need to upskill their workforce on AI adoption, and marketers prove the value and outcome of applying new efficiencies. -------------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today.
3 top tips from Nikki:
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Want to know how to get your own podcast up and running as part of your branding strategy? This week, host Will Francis is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience.
This episode is adapted from Harry's webinar with the DMI which you can watch in full on our library.
3 top podcasting tips from Harry.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host Will Francis on how to own your profile on Google and AI-driven search.
Check out Jason's free downloadable guides at his site Kalicube.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
