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Ahead of the Game
Digital Marketing Institute
123 episodes
1 week ago
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast
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Marketing
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All content for Ahead of the Game is the property of Digital Marketing Institute and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast
Show more...
Marketing
Business
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The Next Wave of AI in Marketing
Ahead of the Game
51 minutes 59 seconds
1 month ago
The Next Wave of AI in Marketing

In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠Jim Lecinski⁠⁠, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies emerging tools like AI agents, custom GPTs, and reasoning engines, and shares why marketers need to lead AI strategy rather than passively adopt it. He also offers great advice for how marketers can make the most of AI at junior, middle, and senior levels of a career.Jim's Top 3 Tips

  • Nominate an AI Champion
  • Focus on Today’s Practical Use Cases
  • Upskill with Free Tools


Timestamps

  • 00:00 – Intro & State of Marketing Today

  • 01:08 – The AI Adoption Curve

  • 03:30 – How AI Is Actually Used Today

  • 05:01 – 4 Common Approaches to AI in Enterprises

  • 08:42 – Creating an AI Strategy in Marketing

  • 10:27 – Understanding AI Agents vs. Assistants

  • 13:27 – What Marketers Should (and Shouldn’t) Focus On

  • 16:15 – The Human Side of Marketing & Creativity

  • 20:12 – AI-Generated Ads & the NBCU-Waymark Deal

  • 24:33 – “We’re an AI-first company”: Why Leaders Say This

  • 27:02 – How AI Will Affect Marketing Jobs

  • 32:31 – Career Advice by Level

  • 36:12 – What’s New in The AI Marketing Canvas (2nd Edition)

  • 40:17 – How Jim Used AI to Build His Course

  • 45:02 – Reframing AI as a Reasoning Engine, Not a Chatbot

  • 46:12 – Job Hunting with AI

  • 48:33 – Where to Upskill in AI for Marketing

-------------------

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠.

Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠.

If you enjoyed this episode, please leave a review so others can find us!

Ahead of the Game
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast