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Agency Side

Justin Levinson

49 episodes

10 hours ago

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Grace Leong, CEO of Hunter, one of the industry’s leading PR and marketing communications agencies. Grace opens up about her path into public relations, the power of storytelling in shaping brand narratives, and her people-first approach to leadership that fosters a positive workplace culture. The conversation dives into the evolution of PR, the growing role of AI in communication strategies, and the realities o...

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Entrepreneurship

All content for Agency Side is the property of Justin Levinson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Grace Leong, CEO of Hunter, one of the industry’s leading PR and marketing communications agencies. Grace opens up about her path into public relations, the power of storytelling in shaping brand narratives, and her people-first approach to leadership that fosters a positive workplace culture. The conversation dives into the evolution of PR, the growing role of AI in communication strategies, and the realities o...

Show more...

Entrepreneurship

Episodes (20/49)

Agency Side

Grace Leong on Leadership, Storytelling, and the Future of PR

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Grace Leong, CEO of Hunter, one of the industry’s leading PR and marketing communications agencies. Grace opens up about her path into public relations, the power of storytelling in shaping brand narratives, and her people-first approach to leadership that fosters a positive workplace culture. The conversation dives into the evolution of PR, the growing role of AI in communication strategies, and the realities o...

4 days ago

37 minutes

Agency Side

The Art and Science of Strategy with Bre Rossetti

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Bre Rossetti, Chief Strategy Officer at Havas Media Network & Arnold Worldwide. Bre shares her journey in advertising, the creative strategies behind successful campaigns, and how collaboration with clients drives impactful work. They discuss hiring and team dynamics, the role of AI and technology in shaping modern advertising, and how to balance data with creativity—all while keeping curiosity and inspiration a...

1 week ago

38 minutes

Agency Side

Building Worlds with Jay Rinsky of Little Cinema

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Jay Rinsky, Founder and Chief Creative Officer of Little Cinema & LCDigital, an Emmy-nominated experiential agency redefining live entertainment and immersive storytelling. Jay shares how an accidental dive into audio-visual performance led him to build one of the most innovative experiential studios collaborating with top entertainment brands. They explore the ups and downs of growing Little Cinema, how the pan...

2 weeks ago

33 minutes

Agency Side

Indie Roots, Immersive Vision: Nic Hill

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nic Hill, Co-founder & Chief Innovation Officer at Sawhorse Productions, to unpack his journey from indie filmmaking to leading a studio that creates immersive experiences and branded content for some of the world’s biggest brands. Nic shares how storytelling, technology, and collaboration come together in modern production — and what it takes to stay ahead in a landscape shaped by constant innovation. The c...

3 weeks ago

40 minutes

Agency Side

Growing a Modern Talent Agency with Dominick Paielli

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dominick Paielli, Co-founder of the Clementine Group and CreatorCore, to explore the fast-moving world of the creator economy. Dominick shares his journey into talent management, the challenges of building and scaling a modern agency, and how technology plays a vital role in supporting creators. He breaks down strategies for negotiating brand deals, why clear communication is essential, and what it takes to stay...

1 month ago

29 minutes

Agency Side

Scaling, Selling, and Mastering Agencies with Jason Swenk

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jason Swenk, a former agency owner who scaled and sold his business before launching Agency Mastery 360 to mentor others. Jason reflects on his path from “accidental” agency founder to seasoned entrepreneur, sharing the clarity and systems that fueled growth and the tough choice to sell. He offers practical insights on building a sustainable agency culture, attracting top talent, and creating experiences that st...

1 month ago

28 minutes

Agency Side

Stephanie Spicer on Brands & the Future

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Stephanie Spicer, President of Luquire, an independent agency with a long-standing reputation for shaping brands. Stephanie shares her unexpected journey into advertising and the leadership style that has guided her career. She opens up about Luquire’s unique approach to strategy and creativity, and how the agency continues to thrive in an evolving landscape. The conversation explores the impact of remote work o...

1 month ago

31 minutes

Agency Side

Anson Sowby on Influencer Marketing, AI, and Agency Growth

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns. Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netflix, the challenges and wins of scaling an agency, and how AI is...

1 month ago

41 minutes

Agency Side

Balancing Growth and Creativity: Inside Familiar Creatures

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dustin Arts, Co-Founder and Creative Director of Familiar Creatures—an independent agency blending creativity, culture, and strategy to deliver standout campaigns. Dustin shares the story of Familiar Creatures’ journey, from navigating the shift between freelancing and agency life to building a strong culture that drives both people and ideas forward. He reflects on the challenges and rewards of scaling an agenc...

2 months ago

42 minutes

Agency Side

Biz Hennigan: Leading with Adaptability

🎧 In this episode of the Agency Side Podcast, recorded on July 22, host Justin Levinson sits down with Biz Hennigan, Partner and General Manager of Superdigital—a creative agency reshaping how brands connect through a remote-first model and bold, innovative work. Biz shares the story of Superdigital’s evolution, from its early days to becoming a trusted partner for leading brands. He highlights how collaboration and teamwork thrive in a distributed environment, and why adaptability has been c...

2 months ago

37 minutes

Agency Side

From Vision to Impact: Katie Meyer and the Growth of MoonLab

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katie Meyer, CEO and Director of Events at MoonLab—a women-owned event production agency redefining creativity with sustainability. Katie shares her journey from breaking into the events world to leading an agency with a national footprint. She talks about how MoonLab has grown by fostering strong client relationships, embracing hands-on craftsmanship, and innovating through its in-house fabrication shop, BlockL...

2 months ago

34 minutes

Agency Side

Crafting Experiences That Stick: Mark Billik on the Rise of BeCore

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix. Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly memorable, and how his team stays creatively agile in a fast-evol...

3 months ago

39 minutes

Agency Side

From Animation to Agency: Josh Golson’s Creative Journey

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Josh Golsen, owner of Part 4—an entertainment marketing agency blending creative vision with cultural impact. Josh walks us through his journey from dreaming of animation to leading campaigns for iconic franchises like X-Men ‘97. He shares how his team uses storytelling, music, and social media to connect brands with audiences in meaningful ways—and what it really takes to stand out in today’s crowded content space....

3 months ago

38 minutes

Agency Side

Epidemic Sound’s Vision: Where Music Meets Innovation

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Oscar Höglund, co-founder and CEO of Epidemic Sound—a company on a mission to soundtrack the internet and redefine how we think about music in the digital age. Oscar shares the behind-the-scenes journey of building Epidemic Sound from the ground up, including the tough questions they faced in disrupting a centuries-old music industry. From licensing challenges to empowering artists through tech and transparency...

4 months ago

34 minutes

Agency Side

Finding Your Voice in the Creator Economy with Christine Göös

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Christine Göös—award-winning marketing leader, Director of Marketing at Croud, and co-host of the House of Content podcast. Christine shares her journey from Helsinki to New York and how her global perspective shapes the way she thinks about storytelling, strategy, and brand building. They explore the evolution of her podcast, how the creator economy is redefining brand relationships, and why positioning is more...

4 months ago

36 minutes

Agency Side

Leading with Influence: Gabe Gordon

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Gabe Gordon, CEO and co-founder of Reach Agency—an award-winning creative agency at the forefront of influencer marketing. Gabe unpacks the journey of building Reach from the ground up, sharing how a clear vision, smart creative collaboration, and staying nimble helped the agency thrive in a rapidly shifting landscape. From early bets on influencer content to the strategic advantages of staying small and agile,...

4 months ago

28 minutes

Agency Side

Custom Soundtracks, Creator Power: Jeff Perkins on the Future of Audio

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jeff Perkins, CEO of Soundstripe—a leading music licensing platform reshaping how creators access and customize sound. Jeff shares how Soundstripe’s AI-powered tools are empowering content creators with pro-level audio solutions, making it easier than ever to shape soundtracks that match their vision—without needing to be sound engineers. He walks us through the company’s approach to custom music, exclusive lice...

4 months ago

42 minutes

Agency Side

Modern Marketing Moves

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jahna Eichel, CEO of TCA—a full-service marketing agency that operates as an embedded team within its clients’ businesses. Jahna shares her journey from a young girl dreaming of a career in advertising to building and leading a 19-person agency focused on strategy, ROI, and relationship-driven growth. She offers an inside look at TCA’s client-first model, the value of in-person collaboration, and what it takes t...

5 months ago

41 minutes

Agency Side

Brian Nguyen: The Sound of Verdaunt

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Brian Nguyen, founder of Verdaunt—a music house creating custom compositions for trailers, video games, and TV. Brian shares his path from session musician to studio owner, offering a behind-the-scenes look at the creative, technical, and business sides of trailer music production. From the importance of collaboration and client communication to the role of technology and security in the scoring process, Brian r...

5 months ago

44 minutes

Agency Side

Audio Ad Power with Jordan Fox

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jordan Fox, CEO of Ad Results Media, to dive into the rapidly evolving world of audio advertising. Jordan shares how brands are leaning into audio platforms to drive performance, connect with audiences more authentically, and stay agile in a changing media landscape. From the complexities of brand safety to the power of performance tracking, Jordan breaks down what it takes to succeed in today’s audio-first eco...

5 months ago

36 minutes