🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Max Pollack, Co-Founder and Managing Partner of MATTE Projects, a creative agency merging entertainment and advertising. Max shares how his passion for music led to building a world-class creative agency known for crafting unforgettable brand experiences and cultivating fandom through culture-driven storytelling. The conversation dives into the evolution of experiential marketing, the intersection of creativity and ...
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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Max Pollack, Co-Founder and Managing Partner of MATTE Projects, a creative agency merging entertainment and advertising. Max shares how his passion for music led to building a world-class creative agency known for crafting unforgettable brand experiences and cultivating fandom through culture-driven storytelling. The conversation dives into the evolution of experiential marketing, the intersection of creativity and ...
Anson Sowby on Influencer Marketing, AI, and Agency Growth
Agency Side
41 minutes
1 month ago
Anson Sowby on Influencer Marketing, AI, and Agency Growth
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns. Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netflix, the challenges and wins of scaling an agency, and how AI is...
Agency Side
🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Max Pollack, Co-Founder and Managing Partner of MATTE Projects, a creative agency merging entertainment and advertising. Max shares how his passion for music led to building a world-class creative agency known for crafting unforgettable brand experiences and cultivating fandom through culture-driven storytelling. The conversation dives into the evolution of experiential marketing, the intersection of creativity and ...
