In this episode of the Ag Chicks Podcast, host Ally Spears visits with Emma Coffman, owner of Double E Ranch Advocacy LLC, passionate agriculture advocate, and host of The Bridge podcast.
Emma is dedicated to bridging the gap between rural and urban communities, using her expertise in livestock nutrition, feedlot data management, and cow-calf operations to inform and empower others. Named the 2024 NCBA Advocate of the Year and a 2025 NCBA Trailblazer, she brings unique insight into the challenges and opportunities facing today’s producers.
Connect with Emma:
TT: @doubleeranch IG: @double_e_ranch_ YT: Double E Ranch Advocacy
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Welcome back to Ag Chicks! After some time away, I'm back behind the mic to share what’s been going on, why the podcast hit pause, and what’s coming next. From finishing a Ph.D. to growing a business and juggling life on the ranch, this episode is a catch-up for my OG listeners and a fresh start for those just joining the Ag Chicks crew.
In this solo episode, I cover:
Where I’ve been and why I stepped away
What I’ve been working on behind the scenes
The relaunch of Ag Chicks and what to expect in future episodes
My go-to ranch tech and podcast sponsor: Barn Owl
Thanks for sticking around, and welcome if you're new here. I’m so excited to get back to telling the stories of women in ag and bringing you along on the ride!
Ag Gear: https://ag-gear.rfrl.co/egnjj
Barn Owl Tech: https://barnowl.tech
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Christina Chu, MS, RD, CSSD is a Chicago-based sports dietitian and CEO of Christina Chu Nutrition LLC. She supports athletes from youth baseball to professional combat athletes through individual nutrition counseling and team talks. Her portfolio includes working with MLB, UFC, NWSL, Bellator, NCAA D1-D3, NAIA, and tactical athletes; presenting at Harvard Law School, Jordan Brand’s Flight Academy, DePaul University, and sports professional conferences (CPSDA, NHSSCA, CATS); and media consulting for brands like Gatorade Performance Partner, Chomps, and Primark.
Christina earned her Bachelor's and Master's degree in Clinical Nutrition at Boston University and has had past sports nutrition experiences at IMG+, Boston University Athletics and the UFC Performance Institute.
Connect with Christina:
IG: @christinaychu
Check out PrimePlus Beef Bars: https://primepluswagyu.com/AGCHICKS
Ag Gear: https://ag-gear.rfrl.co/egnjj
Shop Ag Chicks Merch: https://www.agchicks.net/shop ------------------------------------------------ Connect with Ally
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Alyssa Walsh is the owner and founder of Sweet Briar Creative. She’s a proud ‘Cyclone’ graduate, an Iowa native, and has recently set roots in Kansas with her husband Daniel. Located in the heart of the Flint Hills, Alyssa is surrounded by the pulse of the cattle industry, which fuels her inspiration daily. Together they run Regal Cattle, an operation focused on equipping youth with the tools to succeed in the show ring for a season, & the genetics to build a business for generations.
Alyssa started Sweet Briar Creative from the ground up during her time at Iowa State University. The original goals of the business was to display her self-taught videography and graphic design skills to future employers. As the business grew, she leaned on God’s calling for her life and took it full-time following graduation. Alyssa moved to Fort Worth, Texas where the business truly had the chance to grow from a college portfolio into the uniquely specialized marketing agency that it is today. Sweet Briar Creative now serves clients all across the country & even worldwide.
Since that leap of faith, Alyssa has loved the opportunity to speak on stages near and far about the importance of starting to chase your dreams now, not later. Committed to igniting the entrepreneurial spark in young people, she is enthusiastic about continuing to grow awareness and drive positive change on this topic.
Alongside these efforts, Alyssa recently launched a set of digital courses, instructing eager students of all ages how to learn design and video techniques.
Above all she attributes her success in business to God’s sovereign plan for her life. She hopes that SBC continues to point her audience towards Christ, and aims to keep Him at the forefront of it all.
You can walk with Alyssa on her entrepreneurship adventures at @SweetBriarCreative & @Regal_Cattle
Check out PrimePlus Beef Bars: https://primepluswagyu.com/AGCHICKS
Ag Gear: https://ag-gear.rfrl.co/egnjj
Shop Ag Chicks Merch: https://www.agchicks.net/shop ------------------------------------------------ Connect with Ally
Website: https://agchicks.net
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Allison (Alli) Fender grew up in the gorgeous San Diego backcountry on a small Dairy and Beef operation.
She attended San Diego Mesa College and played soccer on the women’s team while attending the Animal Health program offered there. In 2014, she obtained her Associate of Science Degree in Animal Health Technology and became licensed as a Registered Veterinary Technician. She worked in several small animal hospitals in the area.
A month after graduation in 2014, she and her high school sweetheart were married on Mesa Chiquita Ranch, where she grew up. Her dad gifted her and her husband, Bryce, ten bred heifers, which was the start of their beef herd.
Flying F Ranch was established in 2020 after Bryce and Alli created the brand and business selling beef directly to San Diego consumers. Their motto is “We Give a Flying F About BEEF.”
In 2021, they added Registered Black Angus cattle into their herd to improve carcass quality. The couple learned more about genetics and began breeding more mindfully, propelling their beef business to a higher level.
The couple currently sells Black Angus Beef direct to consumer as whole/half shares and USDA retail at local farmer’s markets. They recently started offering ranch to table experiences for San Diego locals to come enjoy a 5 course beef inspired meal curated by a local chef. They bring in local wineries and breweries to pair with the menu. The dinners are on open pastures on the ranch with cattle grazing nearby.
Bryce and Alli raise their two sons, Warren and Wells, on the ranch together. They believe raising the next generation beside them will teach the young boys valuable life lessons and memories.
Alli is an active member and Vice President of the San Diego CowBelles and helps with local Ag in the Classroom lessons, Beef Promotion, and Advocacy for our industry.
Alli was selected as a NCBA Trailblazer in 2023 where she learned how to share her story in the cattle industry and gain trust with consumers through her story telling and advocacy efforts.
In her spare time, she breeds and shows Australian Shepherds, participates in CrossFit, helps with school activities for her sons, is a dog leader for the Julian/Santa Ysabel 4H and manages the business of Flying F Ranch.
Connect with Alli: Website: flyingfranch.org Instagram: @flying_f_ranch (business), @alli.fender (personal) Facebook: Flying F Ranch, TikTok: @flying_f_ranch
Check out PrimePlus Beef Bars: https://primepluswagyu.com/AGCHICKS
Ag Gear: https://ag-gear.rfrl.co/egnjj
Shop Ag Chicks Merch: https://www.agchicks.net/shop ------------------------------------------------ Connect with Ally
Website: https://agchicks.net
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Hope Brandt, RD, founder & owner of Hopewell Health, splits time between Oklahoma and Louisiana with her husband, baby girl & French Bulldog. Her practice is centered around the creation of sustainable nutrition habits based on individualized behavior change, body image improvement, positive mindset shifts, reliable information and realistic expectations.
Follow Hope:
@Hopewell_health
Link to my episode with Hope: COMING SOON
Check out PrimePlus Beef Bars: https://primepluswagyu.com/AGCHICKS
Shop Ag Chicks Merch: https://www.agchicks.net/shop ------------------------------------------------ Connect with Ally
Website: https://agchicks.net
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Today's guest is none other than my mom! we dive into business, life, and lessons along the way!
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Season Five is here, baby!!
I wanted to start this season with some transparent thoughts, an explanation of what to expect this season, and a little life update from your fav Ag Chicks host.
Thank you all for your support and continuing to tune in and fuel my fire!
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Dottie Goebel has been with Texas 4-H since 2015. Dottie joined the Texas Youth Livestock and Agriculture team after four years of serving in various student technician and graduate assistant roles with Texas A&M AgriLife Extension. In her current position, Dottie provides leadership to the nation’s largest and most robust cattle validation program, helping ensure the integrity of steer and heifer livestock projects. Additionally, Dottie manages the statewide quality assurance and character education curriculum for Texas livestock exhibitors – Quality Counts. This program helps to educate young people on the important role they have as a livestock producer in terms of raising safe, wholesome livestock in an ethical manner to uphold quality standards and animal welfare.
Dottie’s educational background includes a Bachelor of Science in Animal Science, a Master of Science in Agricultural Leadership, Education and Communications, and a PhD in the same department, all from Texas A&M University.
Connect with Dottie:
@texasyouthlivestock @dottiecookgoebel
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Madalynn Kainer grew up on a row crop farm in Victoria, Texas. Through her experiences on the farm and her involvement in 4-H, Madalynn knew she wanted to pursue a career in agriculture. During her time at Texas A&M University, she saw an opportunity to work in agriculture, communications and event management. She is currently the Assistant Manager at the Washington County Fair in Brenham, Texas. When Madalynn is not planning and managing the oldest county fair in Texas, she can be found reading a book, trying new recipes, volunteering at the Houston Livestock Show & Rodeo, or serving as a member of the Texas Farm Bureau Young Farmer & Rancher Advisory Committee. Follow Madalynn: @madalynn_kainer Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://www.agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
My name is Grayson Haydn-Myer. I’m a 17 year old auctioneer and rancher out of California. We run a cow calf and yearling operation Follow Grayson: @graysonhaydnmyer Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
My name is Rachel Liz Clark and I'm a born and raised Montana cowgirl. I own a western lifestyle online clothing brand called WolfCreekCowgirlCo. that represents the Rocky Mountain cowgirl and her rebel spirit. I grew up hunting, fishing, riding horses, rodeoing, skiing, and went to school for agriculture. I graduated in 2020 from Montana State University with a degree in Livestock Management and proceeded to work in the ag industry for 2 years before living on the road with my husband. I now run my western brand full time out of a fifth wheel trailer and love every minute of it! Follow Rachel: @wolfcreekcowgirlco @racheyliz Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
Kelley Ranly serves as an Extension Program Specialist for Texas 4-H and Texas A&M AgriLife Extension where she is responsible for coordinating and organizing statewide agricultural leadership programs for high-school-aged youth across Texas. In this role, she also oversees Texas 4-H Horse Validation and is on the leadership team for the Texas State 4-H Horse Show. Kelley began working for Texas A&M AgriLife Extension and Texas 4-H while she was a student at Texas A&M. She worked in Texas Steer and Heifer Validation for two years before moving into the role of assisting with youth leadership programs. She continued to work in this capacity for about three years before moving into her current position. Kelley recognized her love for agriculture and the western way of life at a very young age. She grew up showing livestock and rodeoing, but really found her niche in the horse world while attending college at Texas A&M University. Kelley obtained a Bachelor of Science in Animal Science with a minor in Business Administration at Texas A&M University before going on to complete her Master of Agribusiness, also at Texas A&M. While completing her degrees, Kelley was a member of the Texas A&M Ranch Horse Team for four years, which uncovered her deep love for reined cow horses. In her spare time, Kelley also enjoys working with livestock and hay producers to maximize profitability on their pastures, serving at her church, and watching Aggie sports. Follow Kelley: @kelleyranly @texasyouthlivestockandagri1300 Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
Morgan’s passion for serving the agricultural and food industry is deeply rooted in her upbringing. She grew up on a first-generation wheat, hay, and cattle ranch in Eastern Oregon, was heavily involved in FFA and 4-H, and went on to earn two degrees from Oregon State University and Texas A&M University that supported her passion for agriculture. During her time at Texas A&M, she interned in Washington, D.C. at the National Council of Farmer Cooperatives. After graduation, Morgan landed a job back in D.C. as a Legislative Assistant for The Russell Group, a government relations firm focused on food and agriculture. Here, she has had the opportunity to work with various agriculture and food companies and help advocate for the American agricultural industry in the federal public policy space. Follow Morgan: https://www.linkedin.com/in/morgan-orem/
Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
Damia was born and raised on a diversified livestock farm where she quickly learned her love for the agricultural world. It all started in the barn with her dad and being very involved in 4H and FFA. During college she majored in Animal Science and Agriculture Science while working for a large sheep operation off campus. Little International, the largest student-run event in the nation, was Damia’s favorite to help put on and show at in college. Damia now works for a deer nutrition company called Ani-Logics Outdoors while juggling many of her own businesses and hobbies.
Damia was born and raised on a diversified livestock farm where she quickly learned her love for the agricultural world. It all started in the barn with her dad and being very involved in 4H and FFA. During college she majored in Animal Science and Agriculture Science while working for a large sheep operation off campus. Little International, the largest student-run event in the nation, was Damia’s favorite to help put on and show at in college. Damia now works for a deer nutrition company called Ani-Logics Outdoors while juggling many of her own businesses and hobbies. Follow Damia: @dammmiaa Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
Owner and founder of Western Insights Media and the corresponding affiliation with the That Western Life culture, Katie Schrock is passionate about promoting the Western industries that are becoming more and more popular in today’s mainstream media. Katie’s background comes from direct reporting in the Oregon Legislature on ranching, agriculture, water & land use issues, and livestock depredation issues throughout the Pacific Northwest.
When she’s not busy managing or marketing her diverse portfolio of large western-based events with her company, you can find her, working out, reading, hanging with her dogs, raising and processing her own beef and poultry, barrel racing, horseback riding, and raising her first set of sprint horse babies for the track.
Follow Katie:
@ktschr0ck or @thatwesternlife
Thank you to Ag Chicks Sponsors:
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Brooke is a brand designer, website wizard, full time nomad and the ultimate dog mom.
Follow Brooke:
@brooketaylorcreativeco
Thank you to Ag Chicks Sponsors:
Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
My first ever male-only guest... my brother Bryaden Spears. we dive into our childhood on the ranch, why Brayden doesn't like cattle, and explain a little more about our new venture Full Sibs.
Listen / Watch Part 2 Here: https://podcasters.spotify.com/pod/show/full-sibs/episodes/Full-Sibs--Ep-3-Ag-Chicks-X-Full-Sibs-Mash-Up-Part-2-e2eaekh
Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
Macey Hurst was born and raised on a cow/calf operation in Mid Missouri where she quickly found her love for the beef industry and community. She went to school to study agricultural communications and agribusiness so she could better tell the story of the industry and promote it. After an unfortunate family situation ended ranching as they knew it, Macey, her mom and sister started Lady Livestock Company - a registered Black Angus herd - through which they share the beef story and encourage women in agriculture. In addition to her passion for cattle, she spends her days selling print, working alongside many ag publications and businesses, advocating for the industry through speaking engagements and social media, as well as traveling and soaking up as much time with loved ones as possible. Follow Macey: @macey.hurst & @ladylivestockco
Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS
Kait Thornton is a 4th generation apple and pear grower from Tonasket, Washington. She built an audience of over 450,000 people across social media through educational videos around the agriculture she is involved in, and the lifestyle that comes with it. She is finishing her marketing degree at Washington State University and has plans to take that back into agriculture. After graduating Kait plans to build her 2 businesses and work on the farm. She has a fruit sales business, "Kait's Crates," and is the co-founder of a social media marketing business, "Agnovo." She has recently gotten into public speaking and hopes to get more of the younger generation interested in agriculture through this. In her free time, she loves hiking, fishing, competitive rifle shooting, and working on her Ford pickups! Follow Kait: insta: @kaitlynjillthornton ; tiktok: @apple.girl.kait ; LinkedIn: Kaitlyn Thornton Thank you to Ag Chicks Sponsors: Strayhorn: Use code AGCHICKS at checkout https://www.strayhorn.com ------------------------------------------------ Merch: https://www.agchicks.net/shop ------------------------------------------------ Find Ally: Website: https://agchicks.net Instagram: https://instagram.com/agchicks Facebook: https://facebook.com/agchicks YouTube: @AGCHICKS