Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
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Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
