Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
All content for AECO Tech Talk is the property of Johnny Fortune and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
Digital Delivery's Evolution: Moving Past Buzzyness to Business
AECO Tech Talk
48 minutes
3 weeks ago
Digital Delivery's Evolution: Moving Past Buzzyness to Business
Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
AECO Tech Talk
Summary In this episode, host Dr. Johnny Fortune speaks with Marcus Farquhar, Assistant Vice President of Digital Delivery at WSP and a leader with experience across the entire building lifecycle—including a key role leading the BIM program for Microsoft's global facilities. Marcus cuts through the hype surrounding new technologies, focusing on delivering genuine business value and the necessity of a pragmatic, use-case-driven approach, summarized by his core question: "Digital twin for what?...
