In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis engage with Aaron Conant, co-founder of BWG Connect, to explore the evolving landscape of e-commerce advertising. Aaron shares his journey from a chemist to a digital strategist, emphasizing the importance of networking and authentic relationships in the industry. The conversation delves into current trends, challenges brands face in advertising, and strategies for success in Q4. Aaron highlights the significance of...

In this episode, Martin and Brad chat with Jon Tilley, the CEO of Zonguru, about his experience in scaling products on Amazon. They discuss the integration of Tilstar with Zonguru and John's previous ventures in launching Amazon brands. The conversation also touches on the use of AI in advertising campaigns and the future of ads, including customization and personalized engagements. The conversation explores the evolution of ads and the role of AI in advertising. It discusses the disti...

In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis welcome Jeff Cohen, an Amazon Ads Tech Evangelist, to discuss the evolution of Amazon advertising, the significance of community in the industry, and the highlights from the recent Amazon Unboxed event. Jeff shares insights into his role, the metrics that define success, and the powerful tools available for advertisers, including the Amazon Marketing Cloud. The conversation also touches on personal anecdotes, the importanc...

In this episode, Martin and Brad interview Jamie Roller from Dr. Squatch, a leading natural personal care brand. They discuss the importance of brand growth and advertising strategies, including the effectiveness of sponsored brand ads and sponsored brand video ads. Jamie emphasizes the need for brands to invest in top-of-funnel advertising and the halo effects it can have on other channels. They also touch on the success of Dr. Squatch's Prime Day campaign and their preparation...

In this episode, the hosts introduce Robert Principe, the president of e-tel advisors, who guides brands in the CPG, sports, and outdoor sectors to reach new heights in e-commerce. The conversation starts with a fun fact fiesta about pizza preferences. The main themes discussed include the challenges faced by SMB brands in e-commerce, the confusion around advertising strategies and platforms, and the importance of understanding brand goals and using automation effectively. When discuss...

In this episode, Martin and Brad chat with Anders Palmquist, the Vice President and General Manager at Armour, a full-service Amazon agency. They discuss Anders' experience working at Best Buy and his love for Saab cars. The conversation also touches on quirky and niche brands like Saab and how they have a dedicated following. They share fun facts about themselves, including their favorite categories to work under on Amazon and their favorite cars. n this segment, Anders Palmqui...

In this episode, the hosts, Martin and Brad, interview Brian Martinez, a national Amazon thought leader and strategist. They discuss the evolution of advertising, the impact of automation, and the use of AI tools in advertising. They also share personal anecdotes and insights related to sports injuries and brand preferences. The conversation covers a wide range of topics, including ad campaigns, brand strategies, and the future of advertising. The conversation covers a wide range of to...

In this episode, Martin and Brad interview Janelle Page, a marketing expert and CEO of Unifish. They discuss Janelle's career journey, her experience in building brands with celebrities and influencers, and the power of effective advertising. Janelle highlights the importance of creating an incredible product that resonates with the audience and leveraging the influence and trust of celebrities and influencers. She also emphasizes the need for a strong hook, a compelling middle,...

In this episode, we interview Dr. Travis Zigler, founder and CEO of Profitable Pineapple Ads. Dr. Travis shares his journey from being an optometrist to building a successful brand and agency. He also discusses the origin of the name Profitable Pineapple and his love for pineapple-themed items. We talk about the effectiveness of TikTok ads and how they have been successful in driving traffic and increasing organic rank. In this part of the conversation, Dr. Travis Zigler discusses the ...

In this episode, we talk to Gabe Wolf, managing partner of Everything Bagel, about advertising strategies and brand building. They start with some fun facts about their love for ice cream and matcha. Then, we discuss impressive ad campaigns and the changing landscape of advertising. We explore the role of AI and automation in advertising and share their thoughts on unlimited budget ad campaigns. Finally, they debunk misconceptions about advertising. In this part of the conversation, th...

In this episode, we chat with Jérôme de Guigné, the founder and CEO of e-Comas, an Amazon expert with 20+ years of experience in brand management and distribution. We explore the different types of ad campaigns on Amazon and the potential of Prime Video ads. The conversation concludes with a discussion on the future of ads and e-commerce, including the importance of privacy and the role of technology. In this part of the conversation, Jérôme discusses the importance of building emotion...

In this episode, we chat with Sanjanah Mansigani, e-commerce manager at PZ Cussons, about the world of beauty and personal care advertising. We discuss the importance of authentic and humorous ad campaigns that resonate with consumers. We also explore the trend of personalization in advertising, including the use of micro and mid-size influencers. Sanjanah shares insights into successful campaigns and strategies, emphasizing the need to solve consumer problems and communicate unique s...