In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis engage with Aaron Conant, co-founder of BWG Connect, to explore the evolving landscape of e-commerce advertising. Aaron shares his journey from a chemist to a digital strategist, emphasizing the importance of networking and authentic relationships in the industry. The conversation delves into current trends, challenges brands face in advertising, and strategies for success in Q4. Aaron highlights the significance of...
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In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis engage with Aaron Conant, co-founder of BWG Connect, to explore the evolving landscape of e-commerce advertising. Aaron shares his journey from a chemist to a digital strategist, emphasizing the importance of networking and authentic relationships in the industry. The conversation delves into current trends, challenges brands face in advertising, and strategies for success in Q4. Aaron highlights the significance of...
ADventure Time: Sanjanah Mansigani from PZ Cussons
ADventure Time
1 hour 31 minutes
1 year ago
ADventure Time: Sanjanah Mansigani from PZ Cussons
In this episode, we chat with Sanjanah Mansigani, e-commerce manager at PZ Cussons, about the world of beauty and personal care advertising. We discuss the importance of authentic and humorous ad campaigns that resonate with consumers. We also explore the trend of personalization in advertising, including the use of micro and mid-size influencers. Sanjanah shares insights into successful campaigns and strategies, emphasizing the need to solve consumer problems and communicate unique s...
ADventure Time
In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis engage with Aaron Conant, co-founder of BWG Connect, to explore the evolving landscape of e-commerce advertising. Aaron shares his journey from a chemist to a digital strategist, emphasizing the importance of networking and authentic relationships in the industry. The conversation delves into current trends, challenges brands face in advertising, and strategies for success in Q4. Aaron highlights the significance of...
