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Target’s Hot Santa is back, and Walmart’s going full Dr. Seuss. Ryan Joe and Brittaney Kiefer unpack two wildly different holiday ad strategies and what they reveal about each retailer’s fortunes heading into the season.
ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement.
Register now: http://bit.ly/3JrXXEH
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Santa’s out, chatbots are in. As Walmart, Shopify, and Etsy plug into ChatGPT, agentic AI is reshaping how consumers discover and buy gifts. Ryan Joe talks with ADWEEK deputy editor Lauren Johnson about what’s real, what’s hype, and how brands can prep for an AI-driven holiday rush.
ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement.
Register now: http://bit.ly/3JrXXEH
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
ABC’s suspension of Jimmy Kimmel Live! has cast a new shadow over late night. ADWEEK’s Rebecca Stewart and Bill Bradley dig into what this moment says about free speech, censorship, and the future of a genre already under pressure.
This episode was recorded Monday September 22nd, before the news broke that Jimmy Kimmel would return to air.
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Nike has one of the most recognizable taglines in the world. But as its brand struggles to reach Gen Z, it’s betting that playing with that equity will pay dividends. In this episode, Brittaney Kiefer unpacks Nike’s latest global brand campaign and whether or not a flip on its tagline will resonate with the anxious generation.
Learn more about miniMBA courses HERE
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Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and why the New York Times quietly killed its audio app. It’s messy, but there is a playbook.
And if you're interested in getting Mark's insights on a weekly basis, be sure to sign up for his newsletter On Background here.
ADWEEK House Advertising HQ:
https://event.adweek.com/awh-advertisinghq-2025/9435390?r
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A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.