The Measurement Wars: Nielsen vs. Everybody

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Adspeak

Adweek

32 episodes

4 days ago

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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The Measurement Wars: Nielsen vs. Everybody

Adspeak

21 minutes 2 seconds

3 months ago

The Measurement Wars: Nielsen vs. Everybody

Can anyone topple Nielsen? We break down TV’s biggest (and nerdiest) turf war. For a while in 2021, the longtime ratings king looked vulnerable—inviting challengers like VideoAmp, iSpot, and Comscore to step up. But now, Nielsen is reasserting its dominance. We explore how the measurement landscape is shifting, who’s gaining ground, and why a multi-currency future might be harder than it sounds.

Hosted on Acast. See acast.com/privacy for more information.