Last week we have announced that Ace Jewelers has become the exclusive retail partner of high-end French watch brand Sartory Billard in the Netherlands.
For The Ace List Live episode 65 we sat down with the founder of Sartory Billard: Mr. Armand Billard. He sat down with Alon for an hour long live interview for The Ace List Live. After the seven The Ace List questions, the gentlemen discussed why Armand pivoted his career from an industrial designer to become and entrepreneur and start a watch brand in 2015. And, they also philosophized about the art of customization & personalization in watchmaking. Like in every episode the last part was reserved for the live viewers to ask questions.
Ace Jewelers are the exclusive dealers for SARTORY BILLARD in the Netherlands.#AceJewelers #SartoryBillard #ArmandBillard #TheAceList
Last week we have announced that the Ace Jewelers boutique is moving 400 meters from the current location in the Museum Quarter Amsterdam. We have been invited by Royal Coster Diamonds to establish our boutique in their three monumental buildings next to the legendary Rijksmuseum.
For The Ace List Live episode 64 we sat down with the CEO of the Royal Coster Diamonds: Mr. Kees Noomen. He sat down with Alon for an hour long live interview for The Ace List Live.
After the seven The Ace List questions, the gentlemen discussed the history of Amsterdam and its centuries old diamond industry, the role Royal Coster played in it since 1840 and what synergies there will be from Ace Jewelers moving its boutique to the Royal Coster Buildings. Like in every episode the last part was reserved for the live viewers to ask questions.
To facilitate the relocation, Ace Jewelers' boutique at Van Baerlestraat 46 will close after Wednesday, May 28th, 2025. The boutique will reopen to welcome customers at Paulus P Potterstraat 6 on Thursday, June 5th, 2025. Although the Royal Coster Diamonds buildings are open seven days a week, Ace Jewelers advises customers to make an appointment by phone or email prior to visiting, ensuring personalized service and availability. All existing communication channels, contact methods, and service standards remain unchanged. Whether visiting online or in person, customers will experience the same independentspirit and dedicated service that define Ace Jewelers—now in a new, inspiring setting.
#AceJewelers #RoyalCoster #KeesNoomen #TheAceList
For The Ace List Live episode 63 we sit down with the designer of the NOMOS Glashuette Metro wristwatch: Mr. Mark Braun of Studio Mark Braun.
Our own Ace Jewelers’ CEO Mr. Alon Ben Joseph has been in love with design every since his childhood and been a huge fan of NOMOS Glashuette. This week Ace Jewelers launched their 8th and 9th collab watch:
As the Metro was originally designed byMark Braun in 2014, we had to go back to its roots and design this set of two watches together with NOMOS Glashuette AND also Studio Mark Braun. Which is a childhood dream of Alon’s come true. Literally killed two birds with one stone: work on a watch design with a brand he adoresand simultaneously with a star designer.
And, the dreaming does not stop. Mark Braun agreed to sit down with Alon for an hour long live interview for The Ace List Live.
After the seven The Ace List questions, the gentlemen discuss Mark Braun’s journey as a designer, how he came up with the design of the Metro wristwatch for NOMOS Glashuette and of course what his link is with the Netherlands plus the color orange.
Like in every episode the last part was reserved for the live viewers to ask questions.
Learn more about Mark Braun on our website: Ace Magazine.
#AceJewelers #NOMOSglashuette #MarkBraun#TheAceList
For The Ace List Live episode 62 we sit down with the Managing Director of high-end watch brand Eberhard & Co: Mr. Mario Peserico.
Our own Ace Jewelers’ CEO Mr. Alon Ben Joseph has been in love with the vintage Eberhard & Co chronographs and the iconic Chrono4 watches and in his journey to learn more about the brand he has persuaded his friend Mario, theface of the heritage Swiss brand to sit down with him to do a deep dive about the history of the brand.
After the seven The Ace List questions, thegentlemen discuss the long heritage of the brand, what makes the brand stand out and where Eberhard & Co is heading to.
Like in every episode the last part was reserved for the live viewers to ask questions.
#AceJewelers #EberhardWatches #TheAceList #MarioPeserico
For The Ace List Live episode 61 we sit down with the founder of AWAKE: Mr. Lilian Thibault. Our own Ace Jewelers’ CEO Mr. Alon Ben Joseph has started collected AWAKE watches a few years ago and persuaded the French brand to appoint Ace Jewelers the exclusive retailers for the design brand in the Netherlands.
After the seven The Ace List questions, the gentlemen discuss what it took to start a new brand in the overcrowded space in the watch industry, what makes the brand stand out and why Airain teamed up with Ace Jewelers to become their retail partner. As usual the last part was reserved for the live viewers to ask questions.
Ace Jewelers are the exclusive dealers for AWAKE in the Netherlands.
#AceJewelers #AWAKEwatches #AWAKEconcept#TheAceList #LilianThibault
Last year we have had the honor to launchour first collab ever with a prestigious watch brand that is not a limitededition. Together with Airain we have created a special edition that is now anintegral part of their core collection.
For The Ace List Live episode 60 we sit down with the founder of CDMLEC, the parent company of historic watch brands Airain and Lebois & Co: Mr. Tom van Wijlick. We have nicknamed him The Flying Dutchman and will have an one hour long chat with his friend, Ace Jewelers’ CEO Mr. Alon Ben Joseph.
After the seven The Ace List questions, the gentlemen discuss what it took to revive two historic watch brands, what makes each brand unique and why Airain teamed up with Ace Jewelers to create a collab. As usual the last part was reserved for the live viewers to ask questions.
Discover the Ace x Airain Type 20 ACE on our website.
Ace Jewelers are the exclusive dealers for Lebois & Co in Amsterdam.
And, we are also exclusive retailers for Airain in Amsterdam.
#AceJewelers #Airain #LeboisAndCo#TheAceList #TomVanWijlick
This week we have officially announced thatAce Jewelers has become Horologer MING’s first European retail partner!
For The Ace List Live episode 58 the CEO ofthe watch brand, Mr. Praneeth Rajsingh of Horologer MING sits down with AceJewelers’ CEO Mr. Alon Ben Joseph.
After the seven The Ace List questions, thegentlemen discussed what makes the MING timepieces so unique and in-demand withthe watch collecting community all around the world, the design philosophy andwhy we teamed up with Ace Jewelers as a retail partner. As usual the last partwas reserved for the live viewers to ask questions.
Ace Jewelers are the exclusive dealers for Horologer MING in Europe.
#TheAceList #AceJewelers #HorologerMING #MING
This week we at Ace Jewelers launched ourfirst collab in our 50th Anniversary Year, our 25 watch reference. We had the honor to team up with the wonderful team behind Italian brand echo/neutra.
For The Ace List episode 58 the Sales Director of the brand, Mr. Marco Dragoni of echo/neutra sits down with Ace Jewelers’ CEO Mr. Alon Ben Joseph.
After the seven The Ace List questions, thegentlemen discussed what makes echo/neutra so popular amongst watch collectors, the idea behind the brand and why we teamed up with them to create a collab. As usual the last part was reserved for the live viewers to ask questions.
Ace Jewelersx echo/neutra Averau 39 Noctilum is now availbe to order.
#TheAceList #AceJewelers #EchoNeutra#Collaboration
At Ace Jewelers we love independent watch brands, watchmakers and entrepreneurs. Even if we do not retail the brands, we want to give them a podium here on The Ace List Live.
For The Ace List episode 57 the owner and CEO of the brand CIRCULA, Mr. Cornelius Huber sits down with Ace Jewelers' CEO Mr. Alon Ben Joseph.
After the seven The Ace List questions, the gentlemen discuss how CIRCULA was founded in 1955 in Germany and what makes them stand out today. As usual the last part was reserved for the live viewers to ask questions.
Although Ace Jewelers is not a retailer of CIRCULA Watches, to help out the brand, people in the Netherlands can book an appointment to try the collections in-store and order it direct from the brand.
#TheAceList #AceJewelers #CirculaWatches #CorneliusHuber
As of today Ace Jewelers has become the exclusive retailers of British brand FEARS Watch Company in the Netherlands.
For The Ace List episode 56 the owner and CEO of the brand, Mr. Nicholas Bowman-Scargill of FEARS Watch Company, visits Amsterdam in person and sits down with Ace Jewelers' CEO Mr. Alon Ben Joseph.
After the seven The Ace List questions, the gentlemen discussed what makes FEARS so elegant. As usual the last part was reserved for the live viewers to ask questions.
Ace Jewelers is the exclusive dealer for FEARS Watches in the Netherlands.
#TheAceList #AceJewelers #FearsWatches #NicholasBowman
Last year our own Alon Ben Joseph became friends with Sherpa Watches’ owner Martin Klocke after he was interviewed for the podcast series The Real Time Show. Out of that friendship a collaborative watch project was born: the TRTS x Sherpa OPS. Obviously Ace Jewelers because of that also became the exclusive retailers of the Sherpa watch brand in the Netherlands.
Sherpa Watches is dedicated to bringing back the most legendary watch models. They relaunched designs that have become true treasures among vintage watch collectors and offer something remarkable for anyone who has yet to discover the Sherpa heritage. Sherpa Watches pays tribute to the achievements of the original Enicar S.A. brand that conquered the watch world during the golden age of tool watches.
And at the same time, they honour the humble Sherpa people that inspired the Swiss pioneers in naming their most ambitious model line from 1956 on.
After the seven The Ace List questions, the gentlemen discussed what makes Sherpa so special. And, the viewers got a master class why Sherpa watches are real compressor dive watches! As usual the last part was reserved for the live viewers to ask questions.
Ace Jewelers is the exclusive dealer for Sherpa Watches in the Netherlands.
#AceJewelers #TheAceList #SherpaWatches
Earlier this year Mr. Benoit De Clerck was appointed CEO of ZENITH Watches. We are honored to have sat down with him and discuss his long journey of over 25 years all over the world in the luxury watch industry, starting at TAG Heuer to making it as COO of Panerai and now the taking the helm at the manufacture in Le Locle, Switzerland.
During this episode we didi not only discuss his personal journey, but also discussed the 2024 ZENITH novelties launched during Watches & Wonders earlier this year. And, where he wants to take the 159 year old beauty. Obviously we will try to find out what special watches they are going to create to celebrate the brand’s 160th anniversary next year.
Benoit’s predecessor, Mr. Julien Tornare, joined Alon Ben Joseph of Ace Jewelers twice before:
September 8, 2020 during season one. You can watch the episode here: S01E05.
January 27, 2021 during season two. You can watch the episode here: S02E01.
Ace Jewelers is authorized dealer for Zenith Watches.
#AceJewelers #TheAceList #ZenithWatches #BenoitDeClerck
Last year Ace Jewelers become the exclusive retailer partner for Australian watch brand BAUSELE. We had the honor to have the founder of the brand to sit down with our CEO Alon Ben Joseph for an hour.
In 2011, Christophe Hoppe established Bausele in Sydney, driven by his passion for Australia, aiming to embody the nation’s spirit in a watch brand. The name Bausele, short for Beyond Australian Elements, captures the essence of Australia’s unique landscapes and wildlife. Hoppe’s expertise in Swiss technology and keen design sense are key to Bausele’s success, offering high-quality, affordable watches.
After the seven The Ace List questions, the gentlemen discussed what makes Bausele really Australian and so special. As usual the last part was reserved for the live viewers to ask questions.
Ace Jewelers is the exclusive dealer for Bausele Watches in the Netherlands.
#AceJewelers #TheAceList #BauseleWatches
After a long & distinguished career designing watches for leading Swiss watch brands, Hakim El Kadiri decided to pursue his long-time dream of creating his own brand. Nicknamed ElKa (short for El Kadiri, of course) since his early childhood, a name was quickly found. As a child of the 1960’s, the products and aesthetics of that era serve as the main source of inspiration for his newly formed brand – the Elka Watch Company.
Whilst researching the name, Hakim discovered that a watch brand named Elka had previously existed. The historical brand of Elka watches was created by Dutchman Louis Eduard Kiek in 1913, ELKA being an abbreviation for Edouard Louis Kiek Amsterdam. The family-owned company operated several Kiek boutiques in Amsterdam where prestigious brands such as Rolex, Ulysse Nardin, Vulcain, Breitling, Universal, Jaeger-LeCoultre and Blancpain watches were sold -often proudly co-branded with the ELKA signature, as well as wrist and pocket watches of their own ELKA brand. They were also particularly famous for their stopwatches, timers, and chess clocks. Somewhere in the 1970s, the ELKA brand quietly disappeared. The Kiek boutiques would continue to operate until the year 2000, after which the company was dissolved.
During this session Ace Jewelers’ Alon Ben Joseph sat down with his long-time friend Hakim and did a deep dove into how he designed the watches for his Elka Watch Company, one of the collections – the X-Series- and how he got inspired by an aviation instrument created by Heuer for ELKA, which featured oversized Arabic numerals from 00 to 55.
Ace Jewelers is the exclusive authorized dealer for ELKA watches in the Netherlands.
You can watch all The Ace List Live episodes on http://www.TheAceList.com.
An original Ace Jewelers Podcast Series: "The Art of Collecting Wristwatches"
Season Two, Episode 7: David Vaucher
David Vaucher (Vo-SHAY) is a Paris-based energy consultant who has had an interest in watches dating back to when he was eight years old, and a true passion for watches that took hold well over a decade ago in Saskatchewan, Canada while he was waiting for a field operation to begin.
This passion has taken the form not only of much buying and selling (of course), but also several larger projects in the watch space, such as attempting to start a micro-brand, and to raise funds for a bankrupt French watch company.
Presently, David shares his thoughts about watches, men's wear and Everyday Carry at his website www.davidvaucher.com
#AceJewelers #AcePodcast #TheArtOfCollecting #WristWatch #Watches #DavidVaucher
The Ace List - Live with Guido Benedini of Watch Angels - S03E12
A true watch fanatic and watch industry veteran, Guido Benedini, started a complete new concept in this tradition industry: Watch Angels. In the middle of the COVID pandemic, in 2020, Guido Benedini founded Watch Angels, creating the first manufacturer-to-consumer crowdfunding model for meaningful high-quality watches at factory direct prices.
In the previous episode of The Ace List live we sat down with Cedric Bellon, the first watchmaker featured on Watch Angels. In this episode Ace Jewelers’ CEO Alon Ben Joseph sat down with his Dutch friend Guido Benedini and discuss his evolution in the watch industry and why he has decided to found Watch Angels. Plus they discussed the upcoming collab between Cedric Bellon Watches & Ace Jewelers, a watch produced and sold by Watch Angels.
All episodes are available on http://www.TheAceList.com to watch back.
#AceJewelers #TheAceList #WatchAngels #TheAceListLive #GuidoBenedini #CedricBellon #Sustainability #ACExCBlimited
An original Ace Jewelers Podcast Series: "The Art of Collecting Wristwatches"
Season Two, Episode 6: Wouter van Wijk a.k.a. @wristicons
Wouter van Wijk finds the name professional collector quite suitable. He started buying and selling iconic vintage watches when he turned 40. But he bought his first mechanical watch when he was 16 with the money he earned driving around pizzas. Besides vintage watches he also has a big preference for independent watches. But above all like many of us a 24/7 watch geek who sees watches as a piece of art and also a vessel to tell stories.
You can follow Wouter on Instagram via his handle: @wristicons or read more about him on his website: www.wristicons.com/about
#AceJewelers #AcePodcast #TheArtOfCollecting #WristWatch #Watches #WristIcons #WouterVanWijk
The Ace List - Live with Cedric Bellon of Cedric Bellon watches - S03E11
Cedric Bellon is one of the most talented and most modest watch designers of our modern day. And, he is a grand advocate of sustainability. That is the reason why Ace Jewelers’ CEO Alon Ben Joseph is a big fan of the person Cedric Bellon and all the watches his partners and him designed in the studio called Bellon & Partners.
Last year Cedric Bellon (finally) ventured out and made his own watch. Not only was it the first wristwatch ever made of recycled steel, but also created with watch start-up Watch Angels – a crowd funding platform for watchmakers. Obviously Alon Ben Joseph became a ‘Watch Angel’ as he supported the round and received a watch from the first batch bearing the Cedric Bellon brand name. He still wears it today.
From a young age Cedric Bellon was fascinated by sciences, nature and crafts. He first studied geology and then laureated in product design at L’Ecole de Design Nantes Atlantique. At the age of 26 he discovered watch design and sent some concepts to Swiss watch brands. Bell & Ross, TAG Heuer and Longines gave him a chance and became his first clients. From then on, he was hooked by horology and made watch design his full-time career in 2005. Cedric is an advocate for sustainability in the watch industry.
This year Cedric launched a second watch it is actually on sale right now with Watch Angels. In this episode the gentlemen discussed Cedric’s evolution as a designer and how he wants to improve sustainability in the watchmaking sector. Plus they had a great news, actually breaking news, as they announced the Ace x CB collab watch that will be presented soon.
All episodes are available on http://www.TheAceList.com to watch back.
#AceJewelers #TheAceList #CedricBellon #TheAceListLive #Designer #WatchDesigner #Sustainability
The Ace List - Live with Niels Eggerding of Frederique Constant watches - S03E10
The CEO of Frederique Constant, Mr. Niels Eggerding and Ace Jewelers’ CEO Alon Ben Joseph go way back and are friends for quite some time. Both Dutch men started in the watch industry in the Netherlands a while ago.
During this live interview Alon will ask Niels to share his journey in the watch industry, his evolution from the Dutch market to the mothership in Switzerland and obviously both gentlemen will discuss what’s new at Frederique Constant.
All episodes are available on http://www.TheAceList.com to watch back.
#AceJewelers #TheAceList #FrederiqueConstant #TheAceListLive #NielsEggerding #CEO
The Ace List - Live with Pim Koeslag of Christiaan van der Klaauw Watches - S03E09
Pim Koeslag is a Dutch Master Watchmaker after spending more than two decades in Switzerland came full circle and returned to the Netherlands to become both co-owner and Master Watchmaker at the epic haute horlogerie watch brand “Christiaan van der Klaauw”.
Pim’s journey after graduating at the Dutch watchmaking school started in Switzerland with the Frederique Constant Group where he has not developed many in-house calibres for the watch brand Frederique Constant, but also co-founded the haute horlogerie brand “Ateliers de Monaco”.
In this episode Pim will sat down with Ace Jewelers’ co-owner Alon Ben Joseph and they discussed Pim’s journey as watchmaker and obviously they also discussed the future of the master of planetarium watches: “CvdK Watches”. Guests that joined us live and asked their questions got them answered by Pim in real-time during the show.
Ace Jewelers is the exclusive authorized dealer for Christiaan van der Klaauw watches in Amsterdam.
All episodes are available on http://www.TheAceList.com to watch back.
#AceJewelers #TheAceList #ChristiaanVanDerKlaauw #TheAceListLive #PimKoeslag #Watchmaker