Last week we have announced that the Ace Jewelers boutique is moving 400 meters from the current location in the Museum Quarter Amsterdam. We have been invited by Royal Coster Diamonds to establish our boutique in their three monumental buildings next to the legendary Rijksmuseum.

For The Ace List Live episode 64 we sat down with the CEO of the Royal Coster Diamonds: Mr. Kees Noomen. He sat down with Alon for an hour long live interview for The Ace List Live.

After the seven The Ace List questions, the gentlemen discussed the history of Amsterdam and its centuries old diamond industry, the role Royal Coster played in it since 1840 and what synergies there will be from Ace Jewelers moving its boutique to the Royal Coster Buildings. Like in every episode the last part was reserved for the live viewers to ask questions.
To facilitate the relocation, Ace Jewelers' boutique at Van Baerlestraat 46 will close after Wednesday, May 28th, 2025. The boutique will reopen to welcome customers at Paulus P Potterstraat 6 on Thursday, June 5th, 2025. Although the Royal Coster Diamonds buildings are open seven days a week, Ace Jewelers advises customers to make an appointment by phone or email prior to visiting, ensuring personalized service and availability. All existing communication channels, contact methods, and service standards remain unchanged. Whether visiting online or in person, customers will experience the same independentspirit and dedicated service that define Ace Jewelers—now in a new, inspiring setting.

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