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Accidental CEO Podcast
Nata Salvatori
91 episodes
21 hours ago
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO. In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being f...
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Management
Education,
Business,
Entrepreneurship,
Self-Improvement
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All content for Accidental CEO Podcast is the property of Nata Salvatori and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO. In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being f...
Show more...
Management
Education,
Business,
Entrepreneurship,
Self-Improvement
Episodes (20/91)
Accidental CEO Podcast
90: From Condiments to ComePlum - Building a Brand That Feels Like You
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO. In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being f...
Show more...
1 day ago
44 minutes

Accidental CEO Podcast
89: Becoming Financially Free with Penelope Jane Smith
This episode isn’t just inspiring—it’s a game plan for getting your financial house in order. Nata sits down with money mentor Penelope Jane Smith, who went from being nearly financially free to losing everything in the 2008 crash—and rebuilt herself into a multi-millionaire and thought leader in women’s wealth. They talk about what the financial world gets wrong about women, how to calculate your personal freedom number, and why passive income is not just possible—but necessary. If you’re ov...
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1 week ago
51 minutes

Accidental CEO Podcast
88: Stop Wasting Good Reviews: How to Turn Testimonials Into Revenue
You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews. In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews. Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing...
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2 weeks ago
30 minutes

Accidental CEO Podcast
87: How Davey Jones Is Flipping the Script on Pop-Ups and Lead Gen
What do theology, wedding photography, and email list-building have in common? Davey Jones. This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritty of pop-ups (yes, the ones people love to hate) and why they’re actually your best friend if you use them right. Davey shares what he’s learned running multiple agencies, managing millions in ad spend, and now spearheading a product rebrand that’s gaining ma...
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3 weeks ago
40 minutes

Accidental CEO Podcast
86: The 10 Things You Need to Unlearn to Grow Your Business
This episode is a must-listen for any creative founder who’s hit a growth ceiling and knows it’s not about doing more—it’s about unlearning what’s no longer working. Inspired by a client interview and a powerful live panel, Nata walks you through 10 beliefs that keep entrepreneurs stuck in operator mode instead of leading like a CEO. Inside, you’ll hear how pricing from your own wallet is sabotaging your value, why your self-worth has nothing to do with your sales, and how to delegate like a ...
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4 weeks ago
26 minutes

Accidental CEO Podcast
85: When Your Business No Longer Fits Your Life: Nicole Richards on Burnout, Faith, and Reinventing Success
Nicole Richards thought she had it all figured out. A booming bridal makeup business, her name in glossy magazines, and a studio full of artists. But beneath the gloss, something else was stirring. In this conversation, Nicole shares how a quiet whisper—followed by a literal crash—led her to shut down a thriving career and embrace a completely new path as a whole-life coach. Her story is a masterclass in following divine nudges, staying humble through success, and building a business that ali...
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1 month ago
34 minutes

Accidental CEO Podcast
84: Tax Tips for Creatives: Stop Winging It with Your Finances
Ever stare at your bank statement and feel personally victimized by tax season? You’re not alone—but you could be more prepared. In this episode, Nata Salvatori brings on wedding photographer and tax educator Heather Leicy, who went from architecture student to creative CEO with a tax-savvy twist. They talk about everything from saving for the slow season to how to talk to your CPA like a boss (yes, really). You’ll get the exact steps Heather took to transition careers without financial chaos...
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1 month ago
34 minutes

Accidental CEO Podcast
83: Fired and Flourishing - The Therapy CEO Who Took the Lead
When Brittany Webb got laid off, it wasn’t the end. It was the spark. In this candid episode, licensed therapist and founder of Better Minds Counseling Services reveals how being unheard at work pushed her to build the practice she never had. She walks us through the fears, freedom, and false starts of launching a virtual private practice while still employed. We talk real numbers (spoiler: it's cheaper to start than you think), real talk on hiring (spoiler: enthusiasm over resumes), and what...
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1 month ago
37 minutes

Accidental CEO Podcast
82: From Blog to Brand: How Jessica Bishop Built a Business That Serves Both Brides and Vendors
Jessica Bishop didn’t mean to start a business—she just wanted to get married without going broke. In this episode, she shares how her personal wedding blog turned into The Budget Savvy Bride, one of the most trusted wedding resources on the internet. Jessica gets real about what it means to serve two totally different audiences (engaged couples and wedding vendors), why transparency around pricing is a game-changer, and how her small but mighty team built a fully custom vendor directory from...
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1 month ago
37 minutes

Accidental CEO Podcast
81: From Stay-at-Home Mom to Scalable CEO: How Beth Heyer Built a Babysitting Empire With Gen Z Power
What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She’s also the creator of Pet Sitting Connection and the nonprofit BC Gives Back—all while solo parenting and scaling her team across the state. In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pi...
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2 months ago
39 minutes

Accidental CEO Podcast
80: How to Delegate Without Losing Control: Lessons from Tressa Beheim
What if the thing keeping you stuck isn’t lack of time—but your inability to let go? In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity. Tressa shares how she accidentally grew her agency from one client to a 12-person team, the ha...
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2 months ago
42 minutes

Accidental CEO Podcast
79: What To Focus On When Everything Feels Urgent
Time management is not about squeezing more into your day — it’s about doing the right things at the right time. In this episode, Nata Salvatori reveals her personal system for running multiple businesses without living in overwhelm. You’ll hear why delegation is the first step in her process, how she keeps track of every recurring task, and the exact method she uses to match her daily to-do list with her natural energy levels. If you’ve ever forced yourself to push through a mentally heavy t...
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2 months ago
13 minutes

Accidental CEO Podcast
78: How to Build Authentic Relationships in a Phone-Obsessed World
In a world that’s constantly online, are we losing what it means to truly connect? This week, Nata sits down with Sam and Elliot Archuleta, hosts of Something More Human and creators of the Return to Real Life event series—a growing movement that invites people to put down their phones and rediscover authentic human interaction. In this conversation, we cover: Why phone-free spaces create the best conversationsHow to build meaningful friendships as an adult—even in a new cityThe real re...
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2 months ago
45 minutes

Accidental CEO Podcast
77: Visibility Marketing for Coaches: How to Get Seen, Heard, and Paid
How do you go from burnout in a corporate healthcare job to becoming an in-demand visibility marketing coach? Today’s guest, Michelle Kuei, shares the bold story of how a life-changing trip to Machu Picchu set her on a new path—and how she turned that journey into a thriving coaching business. In this episode, we unpack: ✔ How Michelle used storytelling to build trust and attract clients ✔ Why personality is the foundation of personal branding ✔ Practical steps for increasin...
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3 months ago
40 minutes

Accidental CEO Podcast
76: Why a Midlife Crisis Might Be Your Greatest Business Move
If you’ve ever sat on a train, in your office, or even in the shower and thought, Is this it?—you’re not alone. Today’s guest, Lisann Valentin, knows what it’s like to hit that wall. She went from Wall Street lawyer to actress on shows like Manifest and The Blacklist, and then pivoted again to become a certified spiritual coach. In this raw and empowering conversation, Lisann and Nata dig into what it really takes to reinvent yourself at any age. Spoiler alert: it’s not about burning everythi...
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3 months ago
50 minutes

Accidental CEO Podcast
75: Show Up Without Selling Out: The Visibility Strategy That Actually Works with Aria Leighty
Aria Leighty is not here to play nice—and that’s exactly why you’ll love her. In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to build a brand that people actually care about. Spoiler: it starts with showing up as yourself and building real relationships—not collecting business cards or cold DMing strangers. We talk about what makes a networking event not suck, why she created The Plu...
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3 months ago
36 minutes

Accidental CEO Podcast
74: How to Attract Clients Using Pinterest (Without the Social Media Burnout) with Dana Johnson
In this episode of the Accidental CEO Podcast, Nata Salvatori sits down with Dana Johnson of Dana’s Desk to unpack the untapped power of Pinterest for creative entrepreneurs. Dana, a former wedding industry pro turned Pinterest strategist and online business manager, shares how she went from running events to running the back end of some of the most well-known creative brands in the wedding space. They cover everything from how Pinterest acts more like Google than Instagram, why keywords and ...
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3 months ago
34 minutes

Accidental CEO Podcast
73: Burnout-Proof PR: How Hayley Knight Rewrote the Rules of Business
Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow. Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership ...
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4 months ago
36 minutes

Accidental CEO Podcast
72: If You Want to Grow—Stop Fixing the Wrong Problem
You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work”Why clarity beats complexity every timeHow to use ...
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4 months ago
16 minutes

Accidental CEO Podcast
71: Digital-First, Drama-Free: Time Strategies for Ambitious Moms with Laura Davis
You don’t have to choose between thriving at work and being the mom your kids need. This week, I sat down with Laura Davis—time management strategist and founder of Time Management Academy—to unpack the myth of “having it all.” Laura knows the struggle intimately: after going through IVF, she didn’t want to waste a single second. She built a business that helps women create time frameworks that actually work. No fluff. Just strategies rooted in mindset, capacity, and boundaries. We talk about...
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4 months ago
35 minutes

Accidental CEO Podcast
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO. In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being f...