If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build. Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows y...
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If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build. Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows y...
88: Stop Wasting Good Reviews: How to Turn Testimonials Into Revenue
Accidental CEO Podcast
30 minutes
3 weeks ago
88: Stop Wasting Good Reviews: How to Turn Testimonials Into Revenue
You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews. In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews. Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing...
Accidental CEO Podcast
If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build. Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows y...
