Tosha Anderson sits down with Dr. Dustin York to explore nonprofit marketing trends you can implement without a big budget. They cover AI agents for SEO, video podcast strategy, free Apple Wallet passes, content repurposing into 60 assets, thought leadership hacks via Qwoted and a 90-day action plan to boost visibility. Perfect for nonprofit leaders seeking tactical, scalable marketing strategies.
Connect with Dr. Dustin YorkLinked In: https://www.linkedin.com/in/dryork/Website: https://www.drdustinyork.com/Follow Us Online 🌐 Website: www.thecharitycfo.com 📸 Instagram: @thecharitycfo 📘 Facebook: /thecharitycfo 💼 LinkedIn: / the-charity-cfo 🎵 TikTok: @thecharitycfoJoin our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint
Are restricted grants helping your nonprofit—or silently hurting it?In this solo episode, Tosha Anderson, CEO & Founder of The Charity CFO, dives deep into the complicated world of restricted vs. unrestricted grants. You’ll learn when restricted funds are a smart move, when they create cash flow nightmares, and how to release them quickly so they actually work for your mission, not against it.Follow Us Online 🌐 Website: www.thecharitycfo.com 📸 Instagram: @thecharitycfo 📘 Facebook: /thecharitycfo 💼 LinkedIn: / the-charity-cfo 🎵 TikTok: @thecharitycfoJoin our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint
Only 22% of nonprofit Executive Directors are women—yet 75% of nonprofit employees are.
Why aren’t more women making it into leadership roles?
In this episode of A Modern Nonprofit Podcast, Tosha Anderson sits down with Shilpa Alva, Founder and Executive Director of Surge for Water, to talk about the challenges, opportunities, and long-term impact of women in nonprofit leadership.
You’ll learn:
What’s stopping women from climbing the nonprofit ladder
How systemic funding gaps hold women (especially women of color) back
The power of leading with empathy and feminine energy
Why centering women in solution-building drives stronger impact
Whether you're a founder, board member, or team leader—this conversation will make you think differently about leadership and sustainability in the nonprofit sector.
Connect with Shilpa Alva
LinkedIn- https://www.linkedin.com/in/shilpa-alva-858b841/
Website: https://surgeforwater.org/
Shilpa's story: https://surgeforwater.org/our-story/founders-story/
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Join our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1
Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint
In this episode of A Modern Nonprofit Podcast, host Tosha Anderson talks with Courtney Johnson, the Founder and CEO of Culinary Care, a nonprofit that delivers meals and comfort to cancer patients undergoing treatment. Courtney shares what it's really like to start a nonprofit from scratch at just 23 years old, and how advocacy—both for her mission and herself—was the key to getting in the door with hospitals, donors, and volunteers.
You’ll learn how she built a sustainable fundraising model, why she ignored the naysayers, and what every aspiring founder needs to know before launching a nonprofit. If you’re starting out or scaling up, this episode will re-ignite your passion and give you practical tools for finding your people.
✅ Topics Covered:
Linked In- https://www.linkedin.com/in/courtney-s-white/
Is your nonprofit brand outdated—or just unclear? In this episode of A Modern Nonprofit Podcast, branding expert Steven Picanza joins Tosha Anderson to explore what modern branding really means for nonprofits. Discover why your brand is more than a logo, how to simplify your messaging without losing impact, and why your website might be pushing people away.Steven breaks down the key differences between voice and tone, how to build brand culture internally, and how to attract individual donors in a world where grant funding is increasingly unstable. Whether you're just starting to think about your branding—or planning a full rebrand—this episode offers a clear roadmap for nonprofits ready to modernize.Topics covered:How to serve multiple audiences without overwhelming themClarifying your verbal identity and toneBranding as an internal culture-building toolBudget-friendly tips for evolving your brand without a full overhaul#nonprofitbranding #nonprofitmarketing #brandstrategy #donorfocused #verbalidentity #thecharitycfo #anewbrand
Connect with Steven Picanza
Website: https://www.stevenpicanza.com/
Youtube: @Picanza
LinkedIn: https://www.linkedin.com/in/stevenpicanza/
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📬 Join Our Newsletter https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1
Download The Charity CFO Blueprint https://go.thecharitycfo.com/financial-blueprint
Federal grants are more chaotic than ever. Delays, shifting executive orders, compliance confusion—and now, questions about what language nonprofits can or can’t use in applications. But should you give up on federal funding altogether?In this episode of A Modern Nonprofit Podcast, Tosha Anderson is joined by Fielding Jezreel, federal grant strategist, Founder & President of Jezreel Consulting, to unpack what’s really happening with federal grants in 2025—and why walking away could hurt your mission more than help it.You’ll learn:How to assess whether your nonprofit is ready—and willing—to pursue federal fundsWhat’s changed (and hasn’t) in compliance and DEI-related requirementsHow advocacy and funding strategy are now deeply connectedWhy applying might be your loudest form of protestWhat to do before your first applicationWhether you’re already in the federal grant game or standing at the edge of it, this is the clarity and strategy you’ve been craving.#federalgrants #nonprofitfunding #grantwriting #nonprofitstrategy #nonprofitleadership #thecharitycfoContact Fielding Website: https://www.jezreelconsulting.com/LinkedIn: https://www.linkedin.com/in/fieldingjezreel/Follow Us Online 🌐 Website: www.thecharitycfo.com 📸 Instagram: @thecharitycfo 📘 Facebook: /thecharitycfo 💼 LinkedIn: https://www.linkedin.com/company/the-charity-cfo 🎵 TikTok: @thecharitycfo 📬 Join Our Newsletter https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1
Every nonprofit builds a budget. But only the most effective leaders use forecasts to steer their organizations forward. In this episode, A Modern Nonprofit Podcast host Tosha Anderson is joined by David Steffens, CPA to break down the difference between budgeting and forecasting—and why both are critical for financial health and sustainability.
They discuss:
What a budget really is (and isn’t)
How forecasts go beyond “what happened” to show “what’s next”
Common mistakes in budgeting and how to fix them
How to build a basic forecast, even with limited resources
Why forecasting prevents financial surprises (and panic)
If you’ve ever looked at your budget and thought, “This isn’t telling me what I need to know,” this episode is for you.
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Download The Charity CFO Blueprint
What is strategic planning really — and are you doing it right? In this episode, Tosha Anderson talks with Steve Strang, Practice Director at Spectrum Nonprofit Services, about why so many nonprofits misunderstand strategic planning.
They unpack what a strategic plan should look like, how to align it with your team’s capacity and funding reality, and when not to pursue growth. If your organization is in flux, dealing with turnover, or facing budget concerns, this episode is a must-listen for grounding your next move in strategy that actually works.
Connect with Steve Strang
Website: https://spectrumnonprofit.com/
LinkedIn: linkedin.com/in/stevenstrang
Check Out These Blogs Next:
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Nonprofit board struggles? You’re not alone.
In this episode of A Modern Nonprofit Podcast, Tosha sits down with Katerina Manoff, founder & CEO of ENGin, to bust the biggest myths about boards—and reveal what actually works when you're building or evolving one.
They talk about:
Whether you’re stuck with a passive board, navigating founder dynamics, or trying to scale with the right people at the table, this episode will help you shift from frustration to functionality.
Connect with Katerina Manoff
Website: www.enginprogram.org
Facebook: https://www.facebook.com/enginprogram; @enginprogram
Instagram: https://www.instagram.com/enginprogram/; @enginprogram
LinkedIn: https://www.linkedin.com/in/katerina-semida-manoff-12b27720/
Check Out These Blogs Next:
Nonprofit Board Committees In A Modern Nonprofit: https://thecharitycfo.com/nonprofit-board-committees-in-a-modern-nonprofit/3 Tips for Successful Nonprofit Board Development: https://thecharitycfo.com/3-tips-for-successful-board-development/
Follow Us Online
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📸 Instagram: @thecharitycfo
📘 Facebook: /thecharitycfo
💼 LinkedIn: https://www.linkedin.com/company/the-charity-cfo
🎵 TikTok: @thecharitycfo
📬 Join Our Newsletter https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1
Is fundraising really that different from sales?
Aaron Landis doesn’t think so—and he’s lived both sides. In this episode, he joins Tosha Anderson to reflect on his time as a fundraiser and what he’s learned since entering the for-profit world. From CRM tips and donor follow-up to data-driven KPIs and team communication, this is the nonprofit leadership masterclass you didn’t know you needed.Grab your free blueprint here.Get in Touch with Aaron and The Charity CFO Team here!What to watch next…Nonprofit Fundraising Strategies to Consider https://thecharitycfo.com/nonprofit-fundraising-strategies/Follow Us Online Stay connected and get more exclusive content: 🌐 Website: www.thecharitycfo.com 📸 Instagram: @thecharitycfo 📘 Facebook: /thecharitycfo 💼 LinkedIn: https://www.linkedin.com/company/the-charity-cfo 🎵 TikTok: @thecharitycfo 🎧 Spotify: https://open.spotify.com/show/6hofQXP... 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast...Get Involved 📬 Stay Connected Sign up for our newsletter 🎙️ Explore more episodes of A Modern Nonprofit Podcast About The Charity CFOWe’re an accounting partner that only works with nonprofits. We understand your mission, your challenges, and your goals—because nonprofits are all we do. Need help with your nonprofit accounting or bookkeeping?Book a FREE consultation here.
Tosha Anderson teams up with Cindy Wagman, Founder of the Fractional Fundraising Network to unpack what it means to hire a fractional executive. From navigating scope creep to knowing when your org is truly ready, this episode reveals everything nonprofits need to know before diving into the fractional model. Get real talk, expert insight, and practical advice on bringing strategic leadership to your team—without the full-time hire.
Connect with Cindy Wagman
Website: https://www.nonprofitfractionals.com/ & https://www.fractionalfundraising.co/waitlist
Check these out on our website next:
The Difference between a Bookkeeper, an Accountant, and a CFO
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💼 LinkedIn: https://www.linkedin.com/company/the-charity-cfo
Does your training actually stick? Or does it feel like you're checking a box no one remembers a week later? In this episode, Tosha Anderson and Dr. Carrie Graham break down what real learning looks like for nonprofits. With the E-R-A training method—Engagement, Retention, Application—you'll learn how to build budget-friendly training that improves performance and morale. Whether you’re a nonprofit executive or team leader, this episode is your blueprint for better staff development.
Connect with Dr. Carrie Graham
LinkedIn: https://www.linkedin.com/in/drcarriegraham
YouTube: https://www.youtube.com/@drcarriegraham
Instagram: https://www.instagram.com/drcarriegraham
Website: https://www.drcarriegraham.com
Follow Us Online
🌐 Website: www.thecharitycfo.com
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🎵 TikTok: @thecharitycfo
📬 Join Our Newsletter https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1
Your nonprofit’s books might be messier than you think—and that mess could be costing you funding, credibility, and compliance.
In this episode of A Modern Nonprofit Podcast, Tosha is joined by Nancy Fussner, Director of Onboarding at The Charity CFO, to break down the five biggest red flags she sees when reviewing nonprofit books—and how to clean them up fast.
From mismatched bank balances to miscategorized expenses and confusing financials, Nancy shares real-world examples and practical fixes that can help you tighten your accounting and build trust with your board, funders, and team.If you’ve ever felt uncertain about your reports, unclear about your chart of accounts, or just want to make sure your books are actually audit-ready, don’t miss this episode.
Tied to The Charity CFO Financial Blueprint principles #9 (Monthly Reconciliations & Reports), #20 (Multi-Dimensional Accounting), and #23 (Diffused Responsibility).
Grab your free blueprint here.
Get in Touch with Nancy and The Charity CFO Team here.
What to watch next…
Are You the Problem? Change Happens through Strong Nonprofit Leadership
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Get Involved
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About The Charity CFO
We’re an accounting partner that only works with nonprofits. We understand your mission, your challenges, and your goals—because nonprofits are all we do. Need help with your nonprofit accounting or bookkeeping?
Book a FREE consultation here.
Grant writing doesn’t have to feel like a nonstop emergency. In this episode of A Modern Nonprofit Podcast, Shoshana Grossman-Crist shares the six essential functions of a successful grant team, how to organize internal workflows, and systems to increase sustainability and reduce stress. Tosha and Shoshana offer practical advice for nonprofits of every size to build better grant operations and avoid common mistakes.
Connect with Shoshana
LinkedIn: https://www.linkedin.com/in/shoshanagrossmancrist/
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🆓 Book a FREE consult: https://thecharitycfo.com/contact/
Tired of scrambling for funding? There’s a better way.
In this episode of A Modern Nonprofit Podcast, host Tosha Anderson talks with Mandy Moody, CEO of ODEO Consulting and author of The 4P Formula, about how nonprofits can stop fundraising on autopilot and start raising funds with strategy.
Mandy breaks down her 4P approach—Problem, Program, Plan, and Purposeful Investment—and how it’s helped organizations grow from $750K to $2M by building clear, aligned, and fundable messaging and systems.
Whether you're leading your first campaign or trying to scale with less stress, this episode is packed with actionable insights and tools to help you clarify your ask and deepen donor relationships.
👇 Get Mandy’s full fundraising framework: https://helloodeo.com/4pformula Connect with Mandy Moody and learn more: https://www.helloodeo.com/
📸 Instagram: @thecharitycfo
💼 LinkedIn: https://www.linkedin.com/company/the-charity-cfo
🎵 TikTok: @thecharitycfo
📬 Join Our Newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1
🆓 Book a FREE consult: https://thecharitycfo.com/contact/
Is your leadership holding back your nonprofit?
In this episode of A Modern Nonprofit Podcast, host Tosha Anderson and CFO Theresa Guest (advisor to dozens of nonprofit clients) dig into the uncomfortable truth: sometimes the biggest obstacle to transformation is at the top.
From CEOs who delegate without accountability to those who avoid making the tough calls, Tosha and Teresa break down real leadership pitfalls—and the practical systems needed to fix them. If your nonprofit is struggling with team alignment, financial compliance, or strategic execution, this episode is a must-listen.
Whether you're a CEO, board member, or department leader, you’ll walk away with new insight into how to lead more effectively and create sustainable change in your organization.
👇 Want the full framework?
Download The Charity CFO Financial Blueprint here! https://go.thecharitycfo.com/financial-blueprint
Get in Touch with Teresa and The Charity CFO Team here https://thecharitycfo.com/
What to watch next… Looking for more strategic tips? Check out Episode 94 on financial transparency and diffusing financial responsibility
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🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast...
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About The Charity CFO We’re an accounting partner that only works with nonprofits. We understand your mission, your challenges, and your goals—because nonprofits are all we do. Need help with your nonprofit accounting or bookkeeping?
Book a FREE consultation here! https://thecharitycfo.com/contact/
Is your nonprofit’s website actually working for you—or just taking up digital space?
In this episode of A Modern Nonprofit Podcast, Tosha talks with Lou Kotsinis, CEO of BCS Interactive, about the biggest shifts in nonprofit digital marketing and website strategy.
Lou shares why the traditional “drive traffic to your site” model is outdated—and what to do instead. You’ll learn how to rethink your website’s role, how AI tools like ChatGPT are reshaping discovery, and why nonprofit leaders must stay close to the storytelling process.
This is a must-listen for anyone looking to improve their website, clarify their message, and build a smarter digital presence—without getting overwhelmed by the latest trends.
What you’ll learn in this episode: ✔️ Why your website is no longer the star of your marketing ✔️ What “zero-click marketing” means for nonprofit strategy ✔️ How AI search tools are changing how people discover causes ✔️ Why the CEO must be involved in messaging—even if marketing is outsourced ✔️ How to simplify your story and tell it across multiple platforms
Connect with Lou Kotsinis: 🌐 Website: bcsinteractive.com 🔗 LinkedIn: linkedin.com/in/loukotsinis
More from The Charity CFO: 🆕 Download our FREE Financial Blueprint: thecharitycfo.com/financial-blueprint 🌐 Website: thecharitycfo.com 📬 Subscribe to our newsletter: Click here
Follow us online: 📸 Instagram + TikTok: @thecharitycfo 📘 Facebook + LinkedIn: The Charity CFO 🎧 Listen + Subscribe on Apple, Spotify, or wherever you get your podcasts
#NonprofitMarketing #WebsiteStrategy #AIsearch #ModernNonprofit #ZeroClickMarketing #DigitalStorytelling #TheCharityCFO
Are you using 10 different platforms just to manage your nonprofit… and none of them connect? In this episode of A Modern Nonprofit Podcast, Tosha is joined by David Watters, CEO of Simple & Engaging, to talk automation, integration, and why tech doesn’t have to be so overwhelming.
From using free tools to automating the unglamorous work, Tosha and David reveal how modern nonprofits can reduce burnout, improve data integrity, and finally get their software stack to play nice. This episode is packed with real-life solutions to the tech headaches every nonprofit leader knows too well.
👇 Grab David’s FREE list of 200+ tech tools for nonprofits here.
📩 Contact David at david@simpleandengaging.com or connect on LinkedIn.
What to watch next…Check out How Nonprofits can Start Investing in Technology
What’s new on our website?The Charity CFO Financial Blueprint: What the Best-Run Nonprofits Have in Common
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About The Charity CFO
We’re an accounting partner that only works with nonprofits. We understand your mission, your challenges, and your goals—because nonprofits are all we do. Need help with your nonprofit accounting or bookkeeping?
Book a FREE consultation here!
When should your nonprofit team know the financials?In this episode of A Modern Nonprofit Podcast, host Tosha Anderson and guest Pat Fisher (CFO to 35+ nonprofit clients) explore the why, when, and how of internal financial transparency.From diffusing financial responsibility to avoiding knowledge bottlenecks, Tosha and Pat break down real examples, common pitfalls, and practical steps for giving your team the financial visibility they need—without handing over the keys to the kingdom.Whether you're a CEO, program director, or finance lead, this episode will challenge how you think about budgeting, reporting, and building trust with your team.
👇 Want the full framework? Download The Charity CFO Financial Blueprint here!
Get in Touch with Pat and The Charity CFO Team here https://thecharitycfo.com/
What to watch next…
Looking for more strategic tips? Check out Episode 92 on alternative funding sources like auctions
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🌐 Website: www.thecharitycfo.com
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🎵 TikTok: @thecharitycfo 🎧 Spotify: https://open.spotify.com/show/6hofQXP... 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast...
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About The Charity CFOWe’re an accounting partner that only works with nonprofits. We understand your mission, your challenges, and your goals—because nonprofits are all we do. Need help with your nonprofit accounting or bookkeeping?Book a FREE consultation here!
In this episode of A Modern Nonprofit Podcast, Tosha sits down with Seth Donlin, a marketing and communications coach for nonprofit and for-profit leaders, to talk about why personal branding matters more than ever for nonprofit professionals.Even in a mission-first world, people still give to people. In this conversation, Tosha and Seth break down why your personal story isn’t a distraction—it’s one of your most powerful tools for trust, connection, and long-term donor engagement. If you’ve ever felt unsure about showing up online, building your personal brand, or sharing more of you in your leadership role… this episode is a must-watch.Here is where to connect with Seth Donlin and learn more about his work: 🌎 https://relatablestory.com 💼 LinkedIn: https://www.linkedin.com/in/sethdonlin/What to watch next… 🎥 Why Branding Matters to the Modern Nonprofit → Watch here: https://thecharitycfo.com/podcast-why-branding-matters-to-the-modern-nonprofit-with-beth-brodovsky/Follow Us OnlineStay connected and get more exclusive content: 🌎 Website: https://www.thecharitycfo.com 📸 Instagram: @thecharitycfo 📘 Facebook: https://www.facebook.com/thecharitycfo 💼 LinkedIn: https://www.linkedin.com/company/the-charity-cfo-llc 🎵 TikTok: @thecharitycfo 📩 Newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Get Involved📩 Subscribe for more episodes and turn on notifications so you never miss an update!About The Charity CFOWe’re an accounting partner that gets nonprofits—because nonprofits are all we do. If you need expert accounting and bookkeeping support, book a FREE consultation here: 👉 https://www.thecharitycfo.com/contact/#NonprofitLeadership #PersonalBranding #StorytellingForImpact #ModernNonprofit #NonprofitMarketing #TheCharityCFO #DonorEngagement #NonprofitTips
