Episode 142: Why It’s So Hard to Trust Marketing Numbers (and What Nonprofits Can Do About It)

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A Modern Nonprofit Podcast

The Charity CFO, LLC

144 episodes

1 day ago

A Modern Nonprofit Podcast, powered by The Charity CFO, explores the most important business and culture topics in the nonprofit sector. Hosted by Tosha Anderson, each episode will feature an informative, lighthearted and insightful discussion about what’s trending in today’s organizations. This podcast is designed for nonprofit leaders and listeners alike, and we thank you for making this podcast part of your day!

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Non-Profit

Business

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Episode 142: Why It’s So Hard to Trust Marketing Numbers (and What Nonprofits Can Do About It)

A Modern Nonprofit Podcast

35 minutes 35 seconds

3 weeks ago

Episode 142: Why It’s So Hard to Trust Marketing Numbers (and What Nonprofits Can Do About It)

Why are marketing metrics so confusing and how can nonprofits make smarter decisions about where to invest their dollars?

Join Tosha Anderson, Founder of The Charity CFO, as she talks with Jeff Greenfield, CEO and Founder of Provalytics, about how nonprofits can finally get clarity on their marketing data.

In this episode, you’ll learn:

Why marketing numbers don’t always add upHow to distinguish clicks from attention
What “working vs. nonworking” marketing dollars really mean
Why paid advertising is not just for big organizations
How AI is transforming digital marketing for nonprofits

If your nonprofit struggles to measure marketing ROI or to convince your board that marketing is an investment, this episode will help you see your data in a whole new way.

Connect with Jeff Greenfield

🌐 Website: https://provalytics.com/💼 LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

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