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#5Things: This Week in Social
Grey Group
193 episodes
4 days ago
Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917
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All content for #5Things: This Week in Social is the property of Grey Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917
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Business News
News
Episodes (20/193)
#5Things: This Week in Social
Take 5

Listen to this episode for a special announcement about what's going on with #5Things. 

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1 year ago
10 minutes 16 seconds

#5Things: This Week in Social
TikTok is Facing the Music

All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"

The 5 Things: 

  1. Congress Revisits TikTok Ban Amid National Security Concerns
  2. Brands are seeing less engagement on TikTok
  3. Meta Predicts the Future
  4. Tarte’s Brand Trips: Are consumers over it?
  5. Reesa Teesa and the Honesty Era

Sources: Reuters, SMT, NYT

Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds

 

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
21 minutes 6 seconds

#5Things: This Week in Social
Grey’s 2024 Super Bowl Trends Report

This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! 

 

The 5 Things: 

  1. Brands tapping into scarcity. 
  2. Two celebrities are better than one! 
  3. Brands and Fever Dreams.
  4. Mascots Never Die! 
  5. The Taylor Swift of it all!

Hosts: Joey Scarillo, Mijal Buchsbaum

Sources:
Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator

Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
25 minutes 53 seconds

#5Things: This Week in Social
Your Friend Facebook Turns 20

This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.  


The 5 Things: 

  1. Happy Birthday to Facebook, who turns 20!
  2. Amazon rolls out new AI tools to help shoppers. 
  3. A slew of trend reports explore the latest in social behaviors. 
  4. Walmart steps into the ring against Amazon's omnichannel ecomm tech. 
  5. TikTok continues to incentivize creators towards shoppable posts. 

Sources: Aljazeera, Reuters, Pew Research, Instagram, Pinterest, TikTok, pymnts.com, Social Media Examiner

Hosts: Joey Scarillo, Abby Ness, Rick Shuman 

 

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
28 minutes 5 seconds

#5Things: This Week in Social
Florida Ban

This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing!

The 5 Things: 

  1. Florida Houses passes a bill to ban social media for teens 
  2. Meta launches Llama, an AI programming tool, to compete with GitHub Copilot 
  3. Meta announced a new program to share data with academics 
  4. In December, Threads it reached top 10 downloads, X reached No. 36 
  5. BeReal (like we predicted 😉) adds celebs and brands 
  6. One more thing: Elmo asked "How is everybody doing?" and the internet was not great

Sources: AP, Business Insider, The Verge, Social Media Today, Tech Crunch, Social Media Today, NYT, BBC

Hosts: Joey Scarillo, Daniel Avon, Jayda Hinds

 

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
29 minutes 51 seconds

#5Things: This Week in Social
Ghosted by AI

This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions! 

The 5 Things: 

  1. X has TV shows now?
  2. Instagram Adds New Restrictions for Teens 
  3. Watch out for… AI Books?
  4. Tiktokers rant about ‘Sephora Kids'
  5. People are Getting Emotionally Attached to Chat Bots

Sources: Social Media Today, Rueters, Wired, Distractify

Hosts: Joey Scarillo, Jayda Hinds, Kofi Roberts

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
25 minutes 4 seconds

#5Things: This Week in Social
Party Pod: What's Next in 2024

As 2023 draws to a close we pod-tificate about 2024! It’s our annual Party Pod with five panelists – we’re discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!)

The 5 Things: 

  1. The future of dating apps
  2. What a world of subscription social apps might looks like
  3. De-Influencing
  4. What's next for Instagram
  5. X’s next chapter

Hosts: Joey Scarillo, Beth Rolfs, Hannah Loeff, Caine Fair, Daniel Avon, Jessica Womack

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
39 minutes 16 seconds

#5Things: This Week in Social
FOMO and Four Letter Words

This week on the pod, Elon had some four letter words for advertisers and FOMO is a key driver of what keeps us on social platforms.

 The 5 Things: 

  1. Elon Musk has Some Choice Words for Advertisers 
  2. A New Study Suggests Young People Are Only on Social because of FOMO
  3. TikTok has launched a new series of Creative Cards, data-backed prompts designed to help businesses thinking on content ideas
  4. The older population in China are using social apps to find connections
  5. Instagram launches podcast with Doja Cat and Ice Spice called Close Friends Only

Hosts: Joey Scarillo, Alix Black, Abby Ness

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
23 minutes 12 seconds

#5Things: This Week in Social
Make The Goose Sillier

This week on the pod, we learn why Burlington, VT  is a cultural center for music listeners and how AI users are making images "more," "tastier," and "sillier". 

The 5 Things: 

  1. Other Platforms Should Watch Out, as TikTok Expands it's Territory 
  2. Burlington, Vermont is Weirdly Popular on Spotify Wrapped
  3. The Anti-Instagram has arrived… Lapse 
  4. Pinterest Test New Search Tool for Body Diversity
  5. A trend exploded online pushing the limits of AI - making sillier gooses and cuter animals

Sources: Social Media Today, Glossy, Tech Crunch, Express Sky, NYT, Complex

Hosts: Joey Scarillo, Ari Santana, Jayda Hinds

To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
23 minutes 22 seconds

#5Things: This Week in Social
5Things with Amelia Hruby

On this episode of 5Things we welcome Amelia Hruby. Amelia is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Amelia departed from social media and launched Off the Grid, a podcast that talks about how to leave social media without losing all your clients. To learn more about Amelia and her podcast, Off the Grid, visit: offthegrid.fun

The 5 Things:

1. Social Media’s impact on Mental health

2. Data privacy

3. Substack as a social platform

4. Online Dating and Personal relationships

5. Alternatives to Doom-Scrolling during family time


Sources: MSNBC, Tech Policy Press, Wired, NBC News, NYT, Gizmodo, Futurism.com, The Verge, Wired, Softer Sounds, Sydney Morning Herald


Host: Joey Scarillo

Special Guest: Amelia Hruby


To subscribe to our newsletter, click HERE

Email us: Podcasts@Grey.com

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1 year ago
27 minutes 27 seconds

#5Things: This Week in Social
Stuffing the Bird App

A lot is cooking this week as Meta, X, YouTube and Open AI all gear up for their next course.

Meta is in hot water, X is stuffing the app, and so much more!

The 5 Things: 

  1. EU moves to ban use of personal information for targeted advertising on Meta platforms
  2. Elon's plans for his everything app leak, include dating, and finance
  3. YouTube aims to put kibosh on AdBlocker use on its platform 
  4. OpenAI announces GPT-backed, customized tools
  5. Meta provides new incentives for creators this holiday

Sources: CNN, Reuters, WaPo, USAToday, The Verge, AFR.com, Futurism.com, Forbes, Wired, Social Media Today

 
Hosts: Joey Scarillo, Daniel Avon, Jayda Hinds

To subscribe to our newsletter, click HERE

 

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1 year ago
28 minutes 19 seconds

#5Things: This Week in Social
Doctors, Lawyers, and Influencers

This week we talk about social media and SCOTUS, doctors and ai, Elon and X, and who is using TikTok in interesting ways.

The Things: 

  1. SCOTUS Hears Cases on if Public Officials can Block Other Social Media Users 
  2. What Do Doctors Think about the Use of AI in Medicine? (LINK)
  3. Checking in on Elon's First Year with X 
  4. TikTok Drops a new "Parents of TikTok" campaign
  5. The Latest Influencers on TikTok are Blue-Collar Workers

Sources: NPR, NYT, TechCrunch, Social Media Today 

 
Hosts: Joey Scarillo, Ankit Vahia, Kendall Pennington

To subscribe to our newsletter, click HERE

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2 years ago
24 minutes 38 seconds

#5Things: This Week in Social
Matchmaker Matchmaker Catch Me a Tinder Date

How addictive is Instagram? Can a social media app be good for our mental health? Would you recommend friends on Tinder?

We dive into this and more!

The 5 Things: 

  1. Parents and Forty State AGs Team up to go after Meta, Claiming Apps are Addictive for Kids. 
  2. New App, Dayyly claims to be the version of Instagram that is good for mental health.
  3. Instagram is testing a separate feed dedicated to verified users.
  4. TikTok is testing 15 minute uploads from select users.
  5. Tinder has a new feature where friends can play matchmaker.

Sources: CNN, NPR, NYT, TechCrunch, Social Media Today, Forbes.

Panel: Joey Scarillo, Shylene Radinsky, Jayda Hinds

 

To subscribe to our newsletter, click HERE

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2 years ago
20 minutes 50 seconds

#5Things: This Week in Social
The Dollar Store

This week the team dives into the serious situation on X and Meta around the misinformation surrounding the war in the middle east. The team also discusses ByteDance, BeReal and partnership on TikTok. 

The Things: 

  1.  Misinformation policies and measures are being put to the test across social media platforms amid Israel-Hamas conflict.
  2. X considers a basic subscription for $1 a year.
  3. ByteDance Launches ‘CapCut for Business’ to assist in brand video creation. 
  4. BeReal is looking for the "Realest" 
  5. TikTok announces more partnerships with entertainment companies/brands such as Disney.

Sources: Social Media Today, Mashable, Reuters, Capcut, BeReal, TechCrunch, IndieWire

Hosts: Joey Scarillo, Kofi Roberts, Kylie MacDonald

To subscribe to our newsletter, click HERE

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2 years ago
19 minutes 37 seconds

#5Things: This Week in Social
Is LinkedIn Cringe?

Are brands still funny on social? Are teens loving LinkedIn? We discuss these questions and more on this episode of the #5Things

The 5 Things: 

  1. An NYT article asks if brand humor is still funny on social? 
  2. Instagram considers new options for audience groups on Stories
  3. Teenagers are embracing LinkedIn. No cap. 
  4. Meta says Facebook Reels will have new options just in time for the Holiday Push 
  5. Where is Audio Going? Amazon turns off Amp.

Sources: NYT, Mashable, The Cut, Social Media Today, Bloomberg

Hosts: Joey Scarillo, Caine Fair, Abby Ness

To subscribe to our newsletter, click HERE

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2 years ago
26 minutes 6 seconds

#5Things: This Week in Social
Slow Jamming the News

Would you pay for TikTok or Instagram? Are platforms limiting news sites? Did Tom Hanks do an ad for a dental plan? We dive into all of these question and more on this week's #5Things. 

The Things: 

  1. TikTok and Meta Float Platform Subscriptions to Access Ad-Free Scrolling.  
  2. Are Social Media Platforms Tanking Traffic to News Sites? 
  3. Chat GPT Developers have Expanded Capabilities to Real-Time Surfing the Live Web Up to the Minute. 
  4. Will the Real Tom Hanks please Step Forward? - The Actor Cautions the use of AI. 
  5. X Goes Premium for Paris & Players.

Sources: TechCrunch, Business Insider, Axios, The Verge, NYT, Social Media Today

Hosts: Joey Scarillo, Jessica Womack, Alix Black


To subscribe to our newsletter, click HERE


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2 years ago
24 minutes

#5Things: This Week in Social
Swiping Right

This week the team dives into a study from the New York Times that looks at the effects of social media on a teen's brain! Plus a few apps we don't give enough love too, and then TikTok. 

The Things: 

  1. New York Times looks at the effects of Social Media on a Teen's Brain
  2. Tinder is rolling out a new tier of membership for those desperate for love and with money to spare ($500 a month, to be specific) 
  3. Chat GPT to dropping launch conversation and image identification abilities, and apparently they’re surprisingly good 
  4. Reddit launches opportunity for moneymaking by turning golden upvotes into cash
  5. Big Pharma Goes Big into TikTok 

Sources: NYT, NYP, Mashable, Fortune, WaPo, Tech Crunch, Reddit, Endpoints News

Hosts: Joey Scarillo, Ankit Vahia, Katie O'Brien

To subscribe to our newsletter, click HERE

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2 years ago
30 minutes 14 seconds

#5Things: This Week in Social
X and Oh, No!

It's back to school this week as we get to class with X, Meta, and TikTok! 

The Things: 

  1. Elon says X is going paid only 
  2. Meta Expands its Paid Verification Program to Business Accounts 
  3. But TikTok got fined (again) for mishandling user data 
  4. TikTok Buffs Up Ad Metrics to Better Track Performance of In-Platform Campaigns 
  5. TikTok is innovating social coverage of Fashion Week/ CRUSHING the Meta competition 

Sources: CNBC, USA Today, Mashable, Social Media Today, Time, Glossy.com

Hosts: Joey Scarillo, Natalie McGhee, Jessica Womack

To subscribe to our newsletter, click HERE

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2 years ago
18 minutes 41 seconds

#5Things: This Week in Social
Hispanic Heritage Month Edition

This week, Grey is celebrating Hispanic Heritage Month with a special episode of #5Things. We are discussing five heroes and trailblazers of Hispanic culture. These trailblazers are from five different Spanish speaking countries and represent a variety of contributions from art, sports, humanitarianism, and resistance! 

 

The subjects of this episode are: 

  1. Nobel Prize winning writer, Gabriel Garcia Marquez (Colombia)
  2. 20th Century Spanish poet, Miguel Hernandez (Spain)
  3. The rebellious and resistant Mirabal Sisters (Dominican Republic)
  4. Baseball icon, and humanitarian, Roberto Clemente (Puerto Rico) 
  5. Oscar winning filmmaker, Guillermo del Toro (Mexico) 

 

A Spanish version of this podcast is also on this feed, it is our first episode recorded in Spanish!

 

Hosts: Margarita Castro, Danae Nunez, César Rodd

 

Special Thanks to Alvaro Soto

 

To subscribe to our newsletter, click HERE

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2 years ago
17 minutes 9 seconds

#5Things: This Week in Social
Edición del Mes de la Hispanidad

Esta semana, Grey celebra el Mes de la Hispanidad con un episodio especial de #5Things. Hablaremos de cinco hispanos nacidos en cinco países diferentes, que son considerados heroes y pioneros por sus contribuciones al arte, el deporte, las causas sociales y la política.

 

Los personajes en este episodio son:

1. Escritor ganador del Premio Nobel, Gabriel García Márquez (Colombia)

2. Poeta español del siglo XX, Miguel Hernández (España).

3. Las rebeldes Hermanas Mirabal (República Dominicana)

4. Icono del béisbol y humanitario, Roberto Clemente (Puerto Rico)

5. Cineasta ganador del premio Oscar, Guillermo del Toro (México)

 

Este es nuestro primer episodio grabado en español. La versión en inglés también la econtrarán en este feed! 

 

Hosts: Margarita Castro, Danae Nuñez, César Rodd

 

Special Thanks to Alvaro Soto

 

Para suscribirte a nuestro newsletter haz clic AQUÍ

 

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2 years ago
17 minutes 7 seconds

#5Things: This Week in Social
Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917