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#5Things: This Week in Social
Grey Group
193 episodes
4 days ago
Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917
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All content for #5Things: This Week in Social is the property of Grey Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917
Show more...
Business News
News
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Grey’s 2024 Super Bowl Trends Report
#5Things: This Week in Social
25 minutes 53 seconds
1 year ago
Grey’s 2024 Super Bowl Trends Report

This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! 

 

The 5 Things: 

  1. Brands tapping into scarcity. 
  2. Two celebrities are better than one! 
  3. Brands and Fever Dreams.
  4. Mascots Never Die! 
  5. The Taylor Swift of it all!

Hosts: Joey Scarillo, Mijal Buchsbaum

Sources:
Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator

Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana

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Email us: Podcasts@Grey.com

#5Things: This Week in Social
Each week Grey brings you five important things happening in the world of social and digital media.   This round table panel covers platform updates, creative inspiration, stories in the news, and more.   Powered by Grey, Famously effective since 1917