Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.
AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million product professionals. Carlos shares a revolutionary solution to fill the need for expertise in product management and build better products.
AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions. Elissa explains why a frugal mindset around experimentation can actually accelerate the process and increase resourcefulness.
AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and content optimization. André believes the key to a thriving business in today’s market is a fearless attitude toward innovation and experimentation.
AB Tasty's VP Marketing Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency specialized in data analysis. Jeremy believes agility is key in experimentation and that it can even trump exorbitant budgets, thus allowing smaller companies to take market share from giants.
AB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting experimentation within an organization, Lukas Vermeer recommends starting small and (keeping it) simple.
AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two ingredients: a strong desire and tenacity to implement it.
AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successful types of experimentation (based on company size and growth ambitions) and why experimentation should be considered a discipline.
AB Tasty's VP Marketing Marylin Montoya sits down with Ronny Kohavi, one of the pioneers of experimentation. He shares a humbling reality check: Most ideas will fail (and why that's a good thing).
