Put Data in the Driver’s Seat | Marianne Stjernvall

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1000 Experiments Club

AB Tasty

17 episodes

1 week ago

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

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Put Data in the Driver’s Seat | Marianne Stjernvall

1000 Experiments Club

56 minutes 46 seconds

2 years ago

Put Data in the Driver’s Seat | Marianne Stjernvall

AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.