🎙️ Episode 6: What the Fck Happened with Donal Mac Manus
In this episode of What the Fck Happened, Tom sits down with Donal Mac Manus, Chief Revenue Officer at Zensai, to delve into the evolving landscape of B2B SaaS, the integration of AI in marketing, and the essence of human-centric leadership in the digital age.
🔥 Inside this episode:
→ Transitioning from traditional marketing to leading revenue strategies in SaaS
→ Harnessing AI to drive marketing innovation and ethical practices
→ Building and scaling high-performing, human-first teams
→ Navigating career shifts and embracing continuous learning
→ Crafting a personal brand in the ever-changing tech industry
If you’re exploring the intersections of technology, leadership, and personal growth, this episode offers valuable insights and inspiration.
📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship.
🔗 MORE FROM WTF Happened & Dojo Films
🤳 LinkedIn: @tom-voller
🤳 LinkedIn: @sam-ramsden
🧑🏼💻 Website: www.dojofilms.co.uk
🚨 Newsletter: Dojo Digest Sign-Up
Chapters:
00:00 - Introduction: The Fusion of AI and Marketing
03:15 - Donal’s Journey: From Traditional Marketing to SaaS Leadership
08:45 - Ethical AI: Navigating the New Marketing Frontier
14:30 - Building Human-Centric Teams in Tech
20:10 - Embracing Change: Career Transitions and Lifelong Learning
26:50 - Personal Branding in a Digital World
33:00 - Final Thoughts & Advice for Aspiring Leaders
Donal Mac Manus is a seasoned marketing leader with a passion for integrating AI into ethical marketing practices and building human-first teams in the tech industry.
🎙️ Episode 5: What the Fck Happened with Sean Broderick
In this episode of What the Fck Happened, Tom sits down with Sean Broderick, Director of Product Marketing - Thought Leadership & Media at Sitecore, to explore the evolving landscape of product marketing, the power of storytelling, and the art of public speaking in the digital age.
🔥 Inside this episode:
→ The journey from traditional marketing to leading thought leadership at a global tech company
→ Harnessing storytelling to drive product marketing success
→ The importance of public speaking and voice training for professional growth
→ Navigating career transitions and embracing continuous learning
→ Building a personal brand in the B2B tech space
If you’re navigating the complexities of modern marketing, aiming to enhance your communication skills, or seeking inspiration for your career path, this episode is for you.
📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship.
🔗 MORE FROM WTF Happened & Dojo Films
🤳 LinkedIn: @tom-voller
🤳 LinkedIn: @sam-ramsden
🧑🏼💻 Website: www.dojofilms.co.uk
🚨 Newsletter: Dojo Digest Sign-Up
Chapters:
00:00 - Introduction: The Evolution of Product Marketing
02:30 - Sean’s Journey: From Traditional Marketing to Sitecore
07:15 - Storytelling as a Tool for Product Marketing
12:45 - The Role of Public Speaking in Career Advancement
18:20 - Embracing Continuous Learning and Voice Training
24:10 - Building a Personal Brand in B2B Tech
30:00 - Navigating Career Transitions and Growth
35:30 - Final Thoughts & Advice for Aspiring Marketers
Sean Broderick is recognized as a Top 100 Product Marketing Influencer and is passionate about leveraging storytelling and public speaking to drive marketing success.
Success doesn’t follow a script—and neither does Oliver Yonchev’s story. In this episode of What the Fck Happened*, Tom and Sam sit down with Oliver Yonchev, Founder of cocreatd, previous co-founder of Flight Story Story and former Managing Director at Social Chain, for a brutally honest conversation about startups, self-awareness, and scaling without losing your mind.
🔥 Inside this episode:
If you're building something, navigating your next chapter, or figuring out how to lead better, this one's for you.
📌 Subscribe for unfiltered conversations on business, branding, and the stuff they don’t put in the highlight reel.
🔗 MORE FROM WTF Happened & Dojo Films
🤳 LinkedIn: @tom-voller
🤳 LinkedIn: @sam-ramsden
🧑🏼💻 Website: www.dojofilms.co.uk
🚨 Newsletter: https://product.dojo-landing.com/dojo-digest-newsletter-sign-up
Chapters:
Success isn’t a straight line—it’s messy, unpredictable, and full of WTF moments.
In this episode of What the Fck Happened, Tom and Sam sit down with Emily — founder of good marketing club — to break down the reality of personal branding, business growth, and the mindset shifts that make it all work.
🔥 Inside this episode:
→ How personal turmoil can fuel professional success
→ Why work-life balance is a myth (and what actually matters)
→ The mindset shift every founder needs to build a personal brand
→ Community vs. audience – why one is way more valuable
→ How fear holds you back—and how to push through it
00:00 - Introduction to Chaos and Success
01:54 - Emily's Personal and Professional Turmoil
06:08 - Taking Ownership and Making Changes
09:58 - The Mindset Shift in Personal Branding
14:12 - Balancing Freedom, Fulfillment, and Finance
17:57 - Building a Community vs. an Audience
21:49 - The Importance of Authenticity in Personal Branding
26:02 - The Journey of Self-Discovery and Growth
29:49 - Future Aspirations and Overcoming Fear
💡 If you're building a brand, chasing freedom, or figuring out WTF to do next—this episode is for you.
📌 Subscribe for unfiltered conversations on branding, business, and entrepreneurship.
🔗 MORE FROM WTF Happened & Dojo Films
🤳 LinkedIn: @tom-voller @ramsden-sam
🧑🏼💻 Website: www.dojofilms.co.uk
🚨 Newsletter: www.product.dojo-landing.com/dojo-digest-newsletter-sign-up
Success isn’t a straight line—it’s messy, unpredictable, and full of WTF moments.
In this episode of What the Fck Happened, Tom sits down with Victoria Blanova, Partnerships Monetization Lead at YouTube, to break down the reality of content creation, personal branding, and navigating a career in digital media.
🔥 Inside this episode:
→ How resilience and passion drive long-term success
→ Why career pivots are necessary (and how to handle them)
→ The untapped power of LinkedIn for personal branding
→ Monetisation and niche expertise — what actually works?
→ Avoiding burnout while building a community
If you're creating content, building a brand, or figuring out how to stand out—this episode is for you.📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship.🔗 MORE FROM WTF Happened & Dojo Films
🤳 LinkedIn: @tom-voller
🤳 LinkedIn: @sam-ramsden
🧑🏼💻 Website: www.dojofilms.co.uk
🚨 Newsletter: Dojo Digest Sign-UpChapters:
00:00 - Introduction: The Reality of Content Creation
02:45 - Victoria’s Journey: From Eastern Europe to YouTube
07:18 - Why Resilience and Passion Matter in Career Growth
12:02 - The Power of FMCG Experience in Marketing
17:15 - Leveraging LinkedIn for Personal Branding and Growth
21:48 - Navigating Career Pivots and Finding Your Niche
26:32 - Consistency vs. Creativity: What Matters More?
31:01 - Monetization & Market Entry: What Creators Need to Know
36:47 - Avoiding Burnout: The Role of Authenticity in Content Creation
41:25 - Community Over Audience: The Key to Long-Term Success
46:12 - Final Thoughts & Advice for Aspiring Creators
Success in business isn’t a straight line, it’s a Squiggle.It's the same with B2B growth. It's not about strategy, it’s often navigating the chaos, embracing the pivots, and turning setbacks into fuel.In this episode of What the Fck Happened, hosts Tom and Sam (co-founders of Dojo Films) pull back the curtain on the WTF moments that shaped their careers in marketing, video production, and entrepreneurship.🔥 Inside this episode:→ The moment getting fired became a growth catalyst→ Why every great SaaS marketing strategy starts with storytelling→ Freelancing: freedom or just chaos in disguise?→ How B2B partnerships are more like marriages than deals→ Lessons from high-stakes pitches, legal missteps, and client winsChapters:00:00Introduction to the Podcast and Its Purpose02:07The Pivotal Moment of Getting Fired05:56Learning from Mistakes and Legal Challenges10:05The Journey into Video Production14:10First Steps into Freelancing and Entrepreneurship17:51The Impact of Recruitment Experience on Career21:51Reflections on Success and Failure23:22The Boldness of Sales and Delivery24:55The Importance of Trust in Business Partnerships27:27Complementary Personalities in Business29:10Finding the Right Balance in Business Models31:21Realization of a Successful Partnership32:44The Impact of Key Clients on Growth35:13Defining Our Vision and Services36:11Lessons from a Failed Pitch41:19Understanding the Needs of SaaS Brands43:49The Journey of Storytelling and Business Growth45:07Advice and Reflections on Success💡 If you’re a founder, marketer, or creative building a brand in the B2B space, this is for you.📌 Subscribe for real talk on entrepreneurship, business growth, and marketing.🔗 MORE FROM WTF Happened & Dojo Films 🤳 LinkedIn: / @tom-voller @ramsden-sam🧑🏼💻 Website: / www.dojofilms.co.uk🚨 Newsletter / www.product.dojo-landing.com/dojo-digest-newsletter-sign-up
