Success isn’t a straight line—it’s messy, unpredictable, and full of WTF moments.
In this episode of What the Fck Happened, Tom sits down with Victoria Blanova, Partnerships Monetization Lead at YouTube, to break down the reality of content creation, personal branding, and navigating a career in digital media.
🔥 Inside this episode:
→ How resilience and passion drive long-term success
→ Why career pivots are necessary (and how to handle them)
→ The untapped power of LinkedIn for personal branding
→ Monetisation and niche expertise — what actually works?
→ Avoiding burnout while building a community
If you're creating content, building a brand, or figuring out how to stand out—this episode is for you.📌 Subscribe for raw, unfiltered conversations on branding, business, and entrepreneurship.🔗 MORE FROM WTF Happened & Dojo Films
🤳 LinkedIn: @tom-voller
🤳 LinkedIn: @sam-ramsden
🧑🏼💻 Website: www.dojofilms.co.uk
🚨 Newsletter: Dojo Digest Sign-UpChapters:
00:00 - Introduction: The Reality of Content Creation
02:45 - Victoria’s Journey: From Eastern Europe to YouTube
07:18 - Why Resilience and Passion Matter in Career Growth
12:02 - The Power of FMCG Experience in Marketing
17:15 - Leveraging LinkedIn for Personal Branding and Growth
21:48 - Navigating Career Pivots and Finding Your Niche
26:32 - Consistency vs. Creativity: What Matters More?
31:01 - Monetization & Market Entry: What Creators Need to Know
36:47 - Avoiding Burnout: The Role of Authenticity in Content Creation
41:25 - Community Over Audience: The Key to Long-Term Success
46:12 - Final Thoughts & Advice for Aspiring Creators
