Ever cringe when a brand hops on a trend that's so last month? We’re calling it out and explaining how a late jump can weaken your strategy. We’ll also spill the tea on why solely promoting your products isn’t a strategy - it’s just talking about yourself. And let’s not forget about Instagram stories: they’re the unsung heroes of engagement and impressions, and we’re here to tell you why they matter more than those feed posts. Plus, we’ll bust the myth that you need to be on every social platform and help you focus on where you truly shine.
On a personal front, we’re sharing our sassiest takes on the everyday annoyances of social media. Concert and fireworks posts? We’ve had enough! TikTok’s elusive 'Part 2' videos? Girl, bye! We’ll also gush about how the Instagram explore page is way more exciting than your regular feed (no offense, friends!). And can we talk about how peaceful Pinterest is? It's a drama-free zone where we can actually learn something new. Join us for a fun-filled chat that’s as insightful as it is entertaining, perfect for anyone looking to level up their social media game!
In this episode, we’re gearing up our corporate girlies with the ultimate pep talk before their big interviews! Whether you're stepping into a boardroom or hopping on a Zoom call, we've got the motivation you need to shine. Remember, you are powerful, capable, and deserving of every opportunity. You’ve put in the work, honed your skills, and now it’s your time to impress. Walk in with confidence, own your achievements, and let your passion speak volumes. Tune in for an empowering boost and expert tips to help you ace that interview and land your dream role!
This week on the Workin' on the Weekends podcast, we decided to take a trend that's going around social media about "lies people tell about liking XYZ" and add a corporate spin to it. So we present: lies we tell about loving corporate life!
Head to our Instagram account: @wotwpod to let us know if you agree with our takes!
Welcome to our 50th episode of the Workin' on the Weekends Podcast! We are low key so proud of ourselves.
In this episode we reflect on how far we've come in the last two years, dish about our favorite and least favorite things about podcasting, and of course go into our segments.
Want more? Catch up on these relevant episodes:
This has been a long awaited discussion!
Your host Eileen went the traditional route of getting a marketing degree at four year university, and host Peyton decided to skip college and start gaining real world experience.
Eileen and Peyton have both had thriving marketing careers, so which path has the upper hand? Do you really need a degree to succeed in marketing?
Listen to this episode as they share their personal experiences and the benefits of going to college or not.
Once they wrap up college chat, Peyton and Eileen have some fun with the episode segments. You'll hear their latest corporate jargon pet peeve, get some social media updates, and hear their current favorite internet trends.
Join your favorite hosts, Peyton and Eileen, as we reminisce about the charm and authenticity of the past of social media! We discuss how these beloved aspects have evolved or disappeared in today's landscape. Tune in for a trip down memory lane and look at what made social media unique from our eyes!
In this episode, we delve into the art of finding harmony in a flexible career as a freelancer. We share our best tips and strategies to help you strike a balance between work and life, manage your time effectively, and maintain your well-being while navigating the ups and downs of freelancing. Whether you're new to freelancing or a seasoned pro, tune in to discover actionable insights to help you thrive in your flexible career.
We wrap the episode with our latest corporate jargon pet peeve, talk about what's happening on social this week, and our favorite current trends!
Welcome to the latest episode of Workin' on the Weekends podcast! Today we're talking about the fascinating world of influencer marketing 🤑
From sponsored content and affiliate marketing to brand partnerships and product collaborations, Peyton and Eileen break down the diverse revenue streams that influencers leverage to turn their passion into profit.
In this episode of the Workin' on the Weekends Podcast, your favorite freelance friends go all in on alliterations and talk about 3 C's that are important in the freelance world, and the corporate world in general!
Those are: communication, collaboration, and client management. Peyton and Eileen talk about why communication is important (duh...we already knew that, but this convo will be a little different than you think), how to collaborate with different personality types, and how to combine those two together to have optimal client management.
We also have some segments in store for you, with corporate jargon pet peeve, this week in social and current trends we're loving or hating.
Want more? Here's some previous episodes with similar content:
There is A LOT going on in the social world right now, including the infamous Tarte Cosmetics influencer brand trip in Bora Bora, Reesa Teesa and her VIRAL relationship saga, and AI being used with bad intentions at a Willy Wonka exhibit in Scotland.
Peyton & Eileen recap these noteworthy topics and you know their banter is hilarious per usual!
It's everyone's favorite episode topic: work-life balance! Peyton & Eileen are here with our third installment of the work-life balance topic. We share our current mindset shifts and what has helped us kick off 2024 with confidence and clarity.
Check out our other work-life balance episodes:
This week we dive into the phenomenon of the Super Bowl! From iconic ads that have left a mark on pop culture to the numbers behind viewership, we uncover the secrets behind crafting marketing moments that resonate long after the final whistle blows.
Get ready to explore the intersection of creativity, strategy, and the thrill of the biggest advertising stage in the world. Tune in and join the conversation as we celebrate the artistry and impact of Super Bowl marketing!
Related content:
This episode is all about finding fulfillment in a job that may feel a littttttle bit stagnant.
Whether you're stuck in a professional rut or seeking more meaning in your current role, your hosts Peyton and Eileen talk about practical strategies and mindset shifts to reignite your passions at work. Join us as we share insightful tips on cultivating a positive mindset to turn your current job into a source of fulfillment and satisfaction.
If the new year is proving to have some challenges for you in your everyday work life, this episode is your guide to unlocking a renewed sense of purpose and joy in your career. Tune in and take the first steps towards a more fulfilling work life!
Related resources:
Hello workin' on the weekend listeners! Ready to dive into the wild world of freelancing in 2024? The WOTW podcast has your back. Join us this episode for real talk on navigating the freelance marketing scene – from landing those first gigs to building a killer portfolio.
Whether you're a seasoned marketer looking to break free from your 9-5 or you're a newbie ready to hustle, tune in for tips, laughs, and a roadmap to kickstart your freelance marketing journey. Related content:
Welcome to the Workin' On The Weekends Podcast! On this episode, we are channeling our modern marketing vibes and guiding you away from the deadly sins that stunt your brand's growth.
Here are the deadly sins that we will detail in the episode and why they are problematic in 2024.
The Deadly Sins
Posting the same content across all platforms
Focusing on YOU (brand) and not the consumer
Doing exactly what everyone else is doing
INCONSISTENCY
Ignoring diversity
Not being mobile-first
Not utilizing AI tools
Also, just a heads up everyone - in's and out's are OUT. We talk about our current "hate" when it comes to this trend.
This Week In Social: Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and TikTok
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When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.
On this episode of the WOTW podcast, we are having a catch up session on what's going on in the work lives of Peyton and Eileen. The end of 2023 was pretty stressful, but we're trying to maintain our excellent standard of work without going above and beyond when it's not necessary.
We also discuss the INSANE phenomenon of 10 year olds at Sephora and the Valentine's Day Stanley Cup Chaos at Target and Starbucks.
Target Stanley Drama Video from Kiki Chanel
Interested in listening to some of our past Freelance focused episodes? Here you go!
Want to Start Freelancing? Here's 6 Things You Need to KnowA Freelancers Hierarchy Of Needs | Salary Vs. Contract Work
It's a new year but the same old Workin' on the Weekends podcast! From algorithm updates to user behavior trends, marketing and social media are always changing. This first episode of the new year is here to talk about some of our predictions in the marketing landscape for 2024. Do you agree with some of our takes or do you think we're totally off base? Leave a review and let us know!
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When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.
In this episode of the Workin' on the Weekends Podcast, we rewind the clock and review the trending moments that captivated social media users throughout 2023. Get ready for a nostalgic journey as we dissect the trends that captured our hearts and the ones we wish had never surfaced.
We also chat about what we've loving and hating in the influencer scene, content creators who made us laugh and think, and we spotlight the accounts that stood out in the crowded digital space.
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The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.
Dive into the festive world of holiday marketing with the latest episode of the Workin' on the Weekends Podcast! Join hosts Peyton Robinson and Eileen Tauchman as we unwrap the secrets behind the most memorable and effective holiday marketing campaigns, nostalgic commercials, and stellar (or not so stellar) sales strategies.
We'll explore the evolving landscape of Black Friday, Cyber Monday, and Year-End Sales and question whether the hype matches the reality, along with lots of other DON'TS when it comes to these hyped up sales.
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The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.
Hello WOTW Bruce's! We're here to celebrate our one-year anniversary with a special episode where we dissect the most cringe-worthy corporate jargon that has dominated the business world this past year. Join us for laughs, debates, and maybe a few facepalms as we reveal the worst offenders in the realm of corporate jargon.
Subscribe now, leave a review, and share this episode with your fellow freelancers and marketing friends. We'll see you over on Instagram, @WOTWPod!
Happy freelancing and social media marketing!
